High Water Mark Campaign Raising Community Awareness of Flood Risk
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Transcript of High Water Mark Campaign Raising Community Awareness of Flood Risk
High Water Mark CampaignRaising Community Awareness of Flood RiskNAFSMA 2013Sally M. ZiolkowskiMitigation Division DirectorFEMA Region 9 December 11, 2013
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Presentation Overview Introduction, High Water Mark Campaign Community Engagement Federal Partner Involvement Pilot HWM Communities Pilot Snapshot: Sacramento/Roseville, CA Event Event Speakers Event Media Coverage Lessons Learned Next Steps: National Roll Out Strategy Development Questions
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High Water Mark (HWM) Campaign The Know Your Line: Be Flood Aware
HWM Campaign is a National initiative to enhance awareness of flood risk
Events encourage communities to: • Work closely with local, State, and
Federal contacts• Post markers to identify how high flood
waters have risen in the past• Hold a high-profile launch event• Reinforce with ongoing outreach
Objectives are to raise awareness of flood risk to drive community mitigation actions
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Community Engagement
Sacramento/Roseville, CA HWM Launch Event Sign Unveiling
Communities launch a High Water Mark Campaign to:
Underscore their commitment to community safety
Galvanize their community to take steps now to reduce the often devastating impact of floods
Earn Community Rating System Rating (CRS) points
Put Federal and State mitigation assistance funds to work
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Federal Partner InvolvementFederal Agency Partners
National Oceanic and Atmospheric Administration
National Park Service U.S. Army Corps of Engineers U.S. Department of Agriculture,
National Resources Conservation Service
U.S. Department of Housing and Urban Development
U.S. Geological Survey U.S. Small Business Administration
Key Activities Coordinate local and regional partner
involvement Organize planning calls and event
details Implement planning and outreach
tactics to create awareness of the event
Communicate with media, speakers, and the public
Orchestrate actual launch event
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Pilot LocationsFrankfort/Franklin County, KY (December 2012)
Harrisburg, PA(April 2013)
Nashville, TN(May 2013)
Orange Beach, AL(September 2013)
Sacramento/Roseville, CA(November 2013)
Five Pilot HWM Communities
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Pilot Snapshot: Sacramento/Roseville, CA HWM eventEvent Highlights Launch Date: Nov. 8, 2013 Participants: Cities of Roseville and
Sacramento, USACE, FEMA, USGS, CA DWR, and others
Sign Locations: Garcia Park, Sacramento Fire Department buildings, Roseville city streets, and other locations
Timing: During California Flood Preparedness Week
Special Feature: Engaged local school children to be a part of the event to drive message to family members
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Event Speakers Central Valley Flood Protection Board:
Bill Edgar, President City of Sacramento: Darrell Fong, Council
member California Department of Water Resources:
Keith Swanson, Division of Flood Management Chief
California’s 6th Congressional District: Congresswoman Doris Matsui
Federal Emergency Management Agency: Nancy Ward, FEMA Region IX Regional Administrator
US Army Corps of Engineers: Tambour Eller, USACE Sacramento District Deputy for Programs and Project Management
City of Roseville: Vice Mayor Carol Garcia
Sacramento/Roseville HWM Event Speakers
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Media Coverage Positive media coverage Three local news channels
present Active social media presence Strong tie-ins with California
Flood Awareness Week
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Lessons Learned Value of a High Water Mark Campaign
• Viewed as a new, innovative way for community engagement
• Demonstrated local, State, and Federal partnership• Served as entry point for greater community action• Served as mechanism for communities to explore
becoming part of the Community Rating System (CRS) Critical Campaign Components
• Community ownership is key• Leveraging existing partnerships and contacts broadens
the campaign’s reach• Elected officials drive media coverage• Tying the launch to a major flood anniversary is powerful• Including kids drives coverage and takes the message
home
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Next Steps: National Roll Out Strategy Development With the completion of five pilot campaigns, FEMA is seeking feedback
on the design of a National roll out strategy FEMA seeks to understand:
• The campaign’s value to the community and its partners• The campaign’s strengths and areas of improvement as it is currently administered• The means to further drive community mitigation action using the campaign• The tools and resources needed for successful implementation
FEMA is working with past pilot participants, its Federal partners, FEMA Regions, and others to design a National campaign
35 communities have contacted FEMA to learn more!
Current Proposed Future
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Q&A
For more information contact: Vincent Brown, Senior Program Specialist Federal Insurance and Mitigation AdministrationRisk Analysis DivisionWashington, DC [email protected]://www.fema.gov/know-your-line-high-water-mark-initiative
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