DECEMBER 14, 2009 ISSUE I

A ONCE IN A LIFETIME OPPORTUNITY

THAT IS CHANGING NASHVILLE LIVES ENTHUSIASM AND A POSITIVE ATTITUDE FUEL NATALIA

YOSCO'S AMAZING SUCCESS The phone line crackles with enthusiasm and passion when you speak to Natalia Yosco about Rodan + Fields®

Dermatologists. That's because this Level V Executive Consultant from Franklin, Tennessee quickly saw the potential in the

Rodan + Fields Business System and ran with it from day one. Literally.

Natalia credits her husband, John, with introducing her to Rodan + Fields. A former member of the New York Stock

Exchange who now operates his own hedge fund in the Nashville suburb of Franklin, John spends much of his day on the

computer. That's where he noticed information about Dr. Rodan’s and Dr. Fields' newest business venture. He immediately

realized this was a "once in a lifetime opportunity" and he and Natalia took a look at what the doctors were doing. "I

remember to this day," says Natalia, "he looked at me and said, 'Jump in and run with it, give it 24 months and I know your

residual income will be insane.'"

“Jump in and run with it, give it 24 months and I know your

residual income will be insane.”

JOHN YOSCO

ATTRACTED TO THE IDEA OF CRAZY, RESIDUAL INCOME A former professional ice skater and instructor, Natalia has always had an entrepreneurial mindset. Prior to becoming an

Independent Consultant, she spent the past 15 years at home with the couple's three children and although she wanted to

work again, she definitely did not want a typical job tied to an office outside her home. As a "skincare junkie," she had no

trouble embracing Rodan + Fields product offering since she was well aware of the doctors' success with Proactiv®

Solution. The clincher? "Crazy, residual income was very attractive to me," she says.

As the first Rodan + Fields Independent Consultant in the Nashville area, Natalia took her husband's words to heart and

wasted no time launching her business. She saw the income potential and knew the power of the brand offered a chance to

build a successful business without taking time away from her children. She quickly recruited two other direct selling

professionals and the three began to work as a team to share the Business System and products with other savvy,

entrepreneurial people in the Nashville area. Today, Natalia has over 7,000 individuals in her organization around the

country, with an estimated 300-400 in the Nashville area alone.

DUPLICATION AND EARLY PROFITS BUILD RETENTION

Natalia attributes her success, and the success of her organization, to the power of

duplication: "Once we get new Consultants profitable their very first month, they stay

with us." Natalia likens the group to a family, calling her team members very giving,

wonderful people who are like-minded in their enthusiasm for the business.

Natalia always leads her Business Presentations by mentioning the legacy the Doctors

created with Proactiv Solution. She asks: "If you had partnered with Dr. Rodan and Dr.

Fields then, where would you be today?" That is the tag line she and her team members

use during their weekly leadership and new Consultant training sessions.

“I got it. I knew I could be successful.”

NATAL IA YOSCO

A CULTURE OF NETWORKING For those who live and work in the Nashville, Tennessee area, the region is still steeped

in southern charm - much as it was in the 18th century when people first settled here.

Statistically, Nashville is ranked among the top 40 hottest U.S. markets and as one of

the top 10 best places to live and work.Throw in a top 10 "most generous metropolitan

area," an average year round high of 70 degrees and the fact Tennessee has no personal

income tax, and you have a region that not only beckons, but downright seduces you into

putting down roots in this southern belle of a city.

Just a few miles from Nashville, Franklin, home to Level V Executive Consultants Natalia

Yosco, Gabriel Sedlak and Tracie Bonds, may be outside the hubbub of Nashville's

Music City USA fame, but it is equally as alluring. In fact, Franklin is featured in author

Patricia Schultz's book, 1,000 Places To See in the USA and Canada Before You Die,

and was chosen as one of America's 2009 dozen Distinctive Destinations by The

National Trust for Historic Preservation.

But does this southern hospitality and charm really count when it comes to building a

highly successful Rodan + Fields business? Tracie Bonds believes it does. "In the south,

people are accustomed to attending events," says Tracie. "It's very socially accepted-it's

our upbringing here." According to Tracie, this tight network of people is probably one of

the biggest reasons Rodan + Fields really took off in the region. "People are open-

minded, they're more receptive to things and they're just really, really friendly."

This natural attraction to getting together, to socializing and to learning about a new

opportunity may play a role in growing Rodan + Fields in the Nashville area, but that's

only one part of the story. It's the people behind this growth that have made Nashville

and Franklin the number one Rodan + Fields' market in the United States.

AN UNBEATABLE COMBINATION: A CULTURE OF NETWORKING & STRONG LEADERSHIP Ask accomplished direct selling consultants the real reason they're successful and they will almost always tell you it is

teamwork. That's because this business relies on a strong network of like-minded individuals who constantly help one

another reach their goals - individually as well as on an organizational level. Natalia Yosco is a brilliant example of a leader

who "gets" the importance of helping her team members enjoy

success as she makes the most of Nashville's delightful culture

of networking.

Gabriel Sedlak, also from Franklin, credits the Nashville area's

amazing growth with Natalia's untiring efforts in sharing the

Rodan + Fields story with potential Consultants every Monday

from morning until often after midnight. He also stresses that

the two of them made a conscious effort to help everyone who

joined the company, regardless of the Consultant's position

within their organization. That's because he believes "people

don't want to know how much you know, they want to know how

much you care." And when they feel there is heart behind the

message, they want to be involved.

NASHVILLE: A BREEDING GROUND FOR SUCCESSFUL LEADERS Whether Consultants live in Nashville, or have come into the team from other states across the country, it can be said with

great conviction that Nashville is a breeding ground for amazing leaders . . . a true testimony to our mission of "changing

skin and changing lives."