High Quality & Prompt Service With Best Customer Intimacy · 2019-01-10 · High Quality & Prompt...
Transcript of High Quality & Prompt Service With Best Customer Intimacy · 2019-01-10 · High Quality & Prompt...
High Quality & Prompt Service With Best Customer Intimacy
INTERACTION - ROBO SILICON PRIVATE LIMITED
www.masterbuilder.co.in
obo S i l icon Pr ivate Limited
Rcommenced its operation in the
year 2001 from its headquarters at
Hyderabad, India for producing “manufac-
tured sand” as a perfect substitute to the
precious and fast depleting natural
resource- river sand.This viable, cost-effective and eco-
friendly product, in a very short span,
earned the respect and patronage of
leading industry, real estate and construc-
tion giants in the country. The pillars of
faith stand firmly on Robo Sand because it
protects the environment, promotes
ethical construction, legal compliances
and also eliminates many disadvantages
of using river sand. Additionally using
Robo Sand in concrete results in saving of
cement consumption, thereby reducing
construction costs.Robosand and Robo Plast- for
Brickwork and Plaster application are
available in key markets across India and
soon we are launching it in branded bags
which will be available in retail outlets.True North Manager LLP (Formerly
known as India Value Fund) is the premier
private equity fund with a corpus of USD
200 million; owns 76% stake in Robo
Silicon Private Limited. True North
believes doing things the right and
compliant way. Robo Silicon is proud to
include True North as our investors from
December 2007.Master builder had one to one chat
with the minds that run this firm, Mr.
Sumnesh Khandelwal (CEO) & Mr. Anurag
Jain (AVP – Marketing & Operations)
wherein they have shared their insights on
the uniqueness of the product and why
this is the need of the time.
Here are few excerpts of the interview.
How Robo Sand is the perfect substitute
for river sand?
RoboSand's unique properties -
cubical particle shape, consistent
gradation and zero impurities - are the
reasons that structural consultants and
concrete technologists recommend
RoboSand for all construction works.
Initially people used to consume river
sand as fine aggregates for all the
construction works which they were
getting from the river beds. The sand was
excavated illegally from the river beds in
highly unorganized and unplanned
manner which led to floods and loss of
flora and fauna. River bed mining was
banned in large number of states across
India which led to shortage to availability
of Fine Aggregates which could substitute
for River Sand in the construction works.
With the increased construction activities
and higher grades of concrete being the
norm efforts were made to identify and
manufacture a product which could
replicate the properties of river sand to a
large extent.We identified the need of such
product and introduced RoboSand, in
2001 in Hyderabad and started producing
Robo Sand and Robo Plast at other
location as well.
Highlights of the uniqueness of Robo
Silicon Private Limited as a group?
In a sector which is highly unorganized and controlled by locals, Robo was the first organized player in India. Since the
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Plast overview
1 2CEO , AVP (Marketing & Operations) Mr. V.K.Mohan, & Mr. Anurag Jain
inception of the company, our guiding principle has been to follow all the rules of the land and not to evade and taxes or royalties. At Robo we believe in using the latest technology for mining & crushing and have been using state of the art crushing units from crushing manufactur-ers worldwide.
Since its product launch in 2001, the
endeavor has been to offer the best in
every aspect- be it mining, quarrying,
processing, and right up to the delivery of
our products. Excellence at Robo is not
just a buzzword, it is religion. It is the
adherence to excellence that we believe
will lead us to achieve our ultimate goal-
that is to break the barriers and dissuade
the customer from traditional habits of
using river sand and aggregates from
obsolete crushers.A mix of initiatives, risk taking and
quick decision-making has helped in the
implementation of rapid expansion plan
to operate 7 plants across India. The
mantle of being a pioneer comes with lot
responsibilities and implies that we
constantly innovate, explore new paths,
set up bench marks and frame standards
that protect customer interests.Our Unique Value Propositions are
best service and delivery standards ,
consistent quality & finished goods
delivery from four stage crusher plants ,
greater customer intimacy , quick and
prompt response to any customer
complaints .Our main motto is to be 'first
in mind, first in sight', likes Xerox stands
for Photocopying sector. But for us, the
strict quality check is a prerequisite, so we
assure that our customer receives the
quality product during the complete
lifecycle.
Plant Operations
Robo Sand is created by a rock on rock
crushing technique using state-of-the art-
plant and machinery with world-class
technology from Metso Minerals Crushing
Systems Created from specific natural
rock, it is crushed by four stage configura-
tion consisting of� Quarry- involves drilling, blasting,
segregation, secondary breaking and
transportation of 500 mm down sized
natural rock to the plant.� Primary Circuit consisting of one Jaw
Crusher that crushes 500 mm rock to
150 mm down size aggregate.� Secondary Circuit consisting Cone
Crusher crushes 150 mm to produce
40 mm size aggregate � Tertiary Circuit consisting Vertical
Shaft Impactor that produce Sand and
Aggregate of required gradation and
shape like 12mm,20mm,GSB, 4.75mm
finished products � And Finally Vertical Shaft Grinder –
that produce the premium product –
Robo Plast
What is the long-term advantage that one
can expect from Robo Sand?
There is five very important long-term
advantage of Robo Sand which are as
under:� Economical: Robosand is economical
than River Sand due to its abundant
availability. Its cleanliness and better
quality makes it preferable to use in
concreting & plastering� Environmental Friendly:Manufactured
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10 mm Aggregates
RoboSand
INTERACTION - ROBO SILICON PRIVATE LIMITED
Source
Shape
Quality
Economy
Availability
River Bed
Rounded
Organic/marine impurities
Expensive
Uncertain
Produced with special machine
Cubical
Zero impurities
Competitive
On demand
Features River Sand Robo Sand
River Sand 661
Robo Sand 661
310
300
1280
1258
65
50
0.5
0.5
Sr.No.
Type of sand Cement 20mm/10mm Slump Value W/C Ratio
12
sand serves to the best alternative to
natural sand and contributes in saving
the river beds.� Quality & Consistency: Four stage
material with perfect particle shapes
and gradation. All the material
dispatched is as per IS 383 and
relevant industry standards.� Expertise: We have the best in house
team for all the business related
activities i.e. quarrying, manufactur-
ing, maintenance, logistics & sales.� Customer Delight: Focussed on
customer del ight and provide
excellent customer support and meet
all their requirements.
Robo Sand Perfect Substitute For River
Sand
� Robo sand is produced from single
source resulting consistency in quality
with no seasonal fluctuation and zero
impurities.� Robo Sand 0-4-75mm is suitable for
all the grades of concrete PCC,
RCC,PSC applications and is used
a c r o s s a l l s e g m e n t s s u c h a s
Independent Houses, Builders, RMC
Plants, Concrete batching Pants etc� Robo Sand can be used for both Site
Mixed Concrete (SMC) and Ready Mix
Concrete (RMC).
How is quality testing done?
Quality: An uncompromising dedication
to product quality has resulted in the
creation of the Quality centre that ensures
every batch of products are regularly
tested across various parameter such as-
� Sieve Analysis for checking gradation� Optical Microscopic study to check
particle shape� Slump test for workability� Cube test for compressive strength
All our sales officers are trained to
carry out these tests at customer
locations.Innovation: Product and process
innovation is at the heart of everything we
do at Robo Silicon. We are proud that this
drive to innovate has led us to create the
perfect substitute for river sand in form of
Robo Sand and Robo Aggregate. The
success has spurred us on to launch
another first in form of Robo Plast for
brick-working and plaster application.Our latest innovation, Robo Plast for
brick work and Plaster applications, has
found quick acceptance in the market to
be retailed in convenient bag sizes of 50
kgs and ready availability in bulk.
How much 'customer service' matters to
Robo Silicon Private Limited .
Amongst all our stakeholders, we put
the customers at the centre of everything
we do at Robo Silicon. This customer-
focused approach allows our customers to
express their opinions and be heard at
highest levels of the company. The
initiative has led us to set up the website
www.robo.co.in with an objective that
enables interactivity with our clients and
update with latest development at Robo
Silicon.The customer support helpline for
Tech Support and Query Resolution is
equipped to handle all enquiries and has
been set up with an objective to help us
serve the needs of our customer better. In
addition to the above, our Customer
Contact Programs extends to meets with
Architects, Structural Engineers and
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Quality Testing
INTERACTION - ROBO SILICON PRIVATE LIMITED
Masons. The meet ensure that we spread
the message of proper usage for the eco-
friendly alternatives, which delivers
higher savings and maximize returns for
the construction industry.
� Website� Retail Signage's� Authorized Dealer Certification
Program� Mason Meets
Our Clients
At Robo Silicon we pride ourselves as
not merely supplying an eco-friendly
substitute to river sand, but also collabo-
rating with our clients to provide solutions
that make for longer lasting and solid
partnerships. Today we are proud to have
been chosen as partners for some of the
most prestigious projects that include the
� Hyderabad and Delhi Airports� Reliance Jamnagar Refinery Project� National Highways
Major clients with us –
� IJM� GAAR� L&T� ACC Limited� RDC Concrete� Prestige Group� Aditya Birla Group� Reliance� Maytas� DLF Building India
Health, Safety & Environment
HSE is crucial aspect of all Robo's
operations. Beside the necessary legal
compliances, Robo's commitment to HSE
demonstrates our value for human life
and the level of professionalism that is
much needed in the industry.
Corporate Social Responsibility
Robo Silicon is committed to good
citizenship and is at the very foundation
of everything we do. Starting with our
socially responsible products that do not
degrade the environment, to our business
polices which insists on ethical practices.
Corporate Social Responsibility is not just
a slogan; to us it is the only way forward
that ensures we build a sustainable future
for the planet and those that inherit it.At Robo Silicon we work with various
social service agencies to ensure our initiatives are implemented at the grass-root level. We also carry out local village development initiatives by co-partnering with committed social workers. The following programs have been imple-mented at various locations:� Protected water supply project at
Girmapur, Hyderabad.� Increase in green coverage at Keesara,
Hyderabad� Ro a d s t re n g t h e n i n g wo r k s a t
Dasarpally hamlets at Hyderabad� Laying of village bye-pass road at
Pune.� Watering and prevention of dust on
villager roads near Bangalore
What is the expansion plan of the group?
We are currently operating three
crusher plants with captive quarries at
Hyderabad producing 1.3 lakh MT per
month. Bangalore is producing 50K MT
per month including our premium product
plaster sand having volumes of 8K MT
/month. We are looking at potential
market in Mysore, Vijayawada, Nagpur
where operations have started in line with
our expansion plan. We also have plans to
set up commercial operations at Mumbai,
Pune, Delhi & Chennai along with
enhancing capacity at our existing plants .
By FY 2020 we have ambitious plans to
have 20 crusher plants across India with
annualized turnover of more than 500
crore from present turnover of 150 crore .
We are also aiming aggressive margins
with 25% of Plant level EBIDTA and 15-
17% of Corporate EBIDTA with different
initiative's and business models.
What is the Market Potential for Robo
Sand, Robo Plast and Robo Aggregates?
We are well established players in Southern region and wanted to aggressive expand our commercial productions at major metro cities catering to LSBI, Retail, Dealers, Project & RMC segments.
Bangalore has been major challenging market for us wherein FY-18 estimated yearly production of Aggregates and Sand combined is around 56 lakhs MT ,whereas the yearly consumption is around 27.5 lakhs MT. This has impact on pricing strategy due to over supplies. Our focus is mainly on high contribution customers with better payment terms to avoid risks of bad debts and maintaining healthy cash flows.
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INTERACTION - ROBO SILICON PRIVATE LIMITED