HIGH IMPACT HIGH IMPACT VOLUNTEER VOLUNTEER

RECRUITMENTRECRUITMENT

YFC/USA 2010YFC/USA 2010

A PORTRAIT OF A PORTRAIT OF VOLUNTEERS IN VOLUNTEERS IN

AMERICAAMERICA• 50% Of American adults volunteer50% Of American adults volunteer• 45% of adult volunteers are male45% of adult volunteers are male• The majority of volunteers are ages18-25 and over 55The majority of volunteers are ages18-25 and over 55• 52% of American volunteers have 4 years of High 52% of American volunteers have 4 years of High

School or lessSchool or less• Working volunteers outnumber nonworking Working volunteers outnumber nonworking

volunteersvolunteers• 17% of Americans who volunteer have household 17% of Americans who volunteer have household

incomes below $15,000 incomes below $15,000 • 23 million people volunteer 5+ hours per week23 million people volunteer 5+ hours per week• Working women are more likely to volunteer than Working women are more likely to volunteer than

those who work in the home onlythose who work in the home only• Time is the #1 commodity-more important than Time is the #1 commodity-more important than

moneymoney

WHY DO WE NEED WHY DO WE NEED VOLUNTEERS?VOLUNTEERS?

• EVERYEVERY 119 Volunteers = 14, 288 hours119 Volunteers = 14, 288 hours $10.00 an hour=$142,880$10.00 an hour=$142,880 Multiply that by over 150 Ministry CentersMultiply that by over 150 Ministry Centers

YFC reaches young people YFC reaches young people everywhere,everywhere, working working together with the local church and other like together with the local church and other like minded partners to develop lifelong followers of minded partners to develop lifelong followers of Jesus who lead by their Godliness in lifestyle, Jesus who lead by their Godliness in lifestyle, devotion to prayer and the Word of God, passion devotion to prayer and the Word of God, passion for sharing the love of Christ and commitment to for sharing the love of Christ and commitment to social involvement.social involvement.

TOP REASONS PEOPLE TOP REASONS PEOPLE VOLUNTEERVOLUNTEER

• Wanted to helpWanted to help• Felt indebted to cause/programFelt indebted to cause/program• Wanted publicityWanted publicity• Skill buildingSkill building• Gain ExperienceGain Experience• Visibility in their company (boss’ favorite charity)Visibility in their company (boss’ favorite charity)• Looks good on resume or college apps.Looks good on resume or college apps.• Fear (vol. for Cancer Society to eliminate the disease)Fear (vol. for Cancer Society to eliminate the disease)• Religious CommitmentReligious Commitment• Socialization needsSocialization needs• Sense of DutySense of Duty• Assigned by courtAssigned by court• Desire to share blessings in own lifeDesire to share blessings in own life• Assigned by companyAssigned by company• Couldn’t say no to the person who askedCouldn’t say no to the person who asked

TOP 3 REASONS TOP 3 REASONS VOLUNTEERS QUITVOLUNTEERS QUIT

• NO TIMENO TIME

• UNAPPRECIATEDUNAPPRECIATED

• THE WORK THEY WERE DOING THE WORK THEY WERE DOING WAS NOT MAKING A DIFFERENCE WAS NOT MAKING A DIFFERENCE (IN THEIR VIEW)(IN THEIR VIEW)

5 Elements of a Healthy 5 Elements of a Healthy Recruiting EnvironmentRecruiting Environment

• 1) The Inner Leader1) The Inner Leader

• 2) Vision- Proverbs 29:132) Vision- Proverbs 29:13

• 3)Transformed Value- Exodus 353)Transformed Value- Exodus 35

5 Elements of a Healthy 5 Elements of a Healthy Recruiting EnvironmentRecruiting Environment

• 4) Grace-Centered Atmosphere-4) Grace-Centered Atmosphere- Hebrews 1:12 Ephesians 4:11&12Hebrews 1:12 Ephesians 4:11&12

• 5) Prayer- Matthew 9:36-385) Prayer- Matthew 9:36-38

““GOD’S WORK DONE IN GOD’S WAY WILL GOD’S WORK DONE IN GOD’S WAY WILL NEVER LACK GOD’S SUPPLY.”NEVER LACK GOD’S SUPPLY.”

-Hudson Taylor-Hudson Taylor

KEYS TO HIGH IMPACT KEYS TO HIGH IMPACT RECRUITMENTRECRUITMENT

• 1) KNOW WHAT YOU NEED-1) KNOW WHAT YOU NEED-

AIM AT NOTHING AND HIT IT AIM AT NOTHING AND HIT IT

EVERYTIMEEVERYTIME

What do you need?What do you need?

Where will you get them?Where will you get them?

Are you ready for them?Are you ready for them?

How many prospects will How many prospects will you need?you need?

• Goal- Goal- • Current number Current number

minus 20%minus 20%• Subtract from goalSubtract from goal• Divide goal by actual Divide goal by actual

for ratiofor ratio• Multiply number by Multiply number by

ratioratio• This is the number of This is the number of

prospects you need to prospects you need to reach goal (20)reach goal (20)

• 2020• 5-1=45-1=4

• 20-4=1620-4=16• 20 divide by 5=420 divide by 5=4

• 16x4=16x4=• 6464

Where will they come Where will they come from?from?

Last Year:Last Year:

• Personal Request 5Personal Request 5• Satisfied Vol. 3Satisfied Vol. 3• Banquet 5Banquet 5• Direct Mail 1Direct Mail 1• Church Bulletin 5Church Bulletin 5

=19=19

Estimate based on last Estimate based on last year:year:

Personal Request 10Personal Request 10

Satisfied Vol. 6Satisfied Vol. 6

Banquet 3Banquet 3

Direct Mail 3Direct Mail 3

Church Bulletin Church Bulletin 1010

=32 =32

New Recruitment PoolsNew Recruitment Pools

• It takes 7-8 messages for a It takes 7-8 messages for a consumer to purchase.consumer to purchase.

• Brainstorm new places and estimate Brainstorm new places and estimate how many prospects you might how many prospects you might generate.generate.

• Your plan should equal the number Your plan should equal the number of prospects you discovered you of prospects you discovered you needed. (64)needed. (64)

METHODSMETHODS

• PERSONAL INVITATION “I’ve observed in PERSONAL INVITATION “I’ve observed in you…”you…”

• CURRENT VOLUNTEERSCURRENT VOLUNTEERS• EVENTS/NEWSLETTERS WITH TESTIMONIALSEVENTS/NEWSLETTERS WITH TESTIMONIALS• TESTIMONIALS FROM FAMILY MEMBERS TESTIMONIALS FROM FAMILY MEMBERS

THAT BENEFITTHAT BENEFIT• EXCELLENT BROCHURE WITH TESTIMONIALSEXCELLENT BROCHURE WITH TESTIMONIALS• MISSIONS CONF, COLLEGES, LOCAL MISSIONS CONF, COLLEGES, LOCAL

VOLUNTEER EVENTS, COURT ORDEREDVOLUNTEER EVENTS, COURT ORDERED• REPUTATION FOR WINNING ENVIRONMNET REPUTATION FOR WINNING ENVIRONMNET

OR PIONEERING ENVIRONMENTOR PIONEERING ENVIRONMENT

ALL THE METHODS ALL THE METHODS ARE ONLY AS GOODARE ONLY AS GOOD

AS THE AS THE

FOLLOW FOLLOW UPUP

KEYS TO HIGH IMPACT KEYS TO HIGH IMPACT RECRUITMENTRECRUITMENT

• 2) COMMUNICATING2) COMMUNICATING RADIO BABIES- AGES 60-80RADIO BABIES- AGES 60-80 TV BABIES (BOOMERS)- AGES 42-60TV BABIES (BOOMERS)- AGES 42-60 COMPUTER BABIES (GEN X)- AGES 25-41COMPUTER BABIES (GEN X)- AGES 25-41 DIGITAL BABIES (GEN Y)- UNDER 25DIGITAL BABIES (GEN Y)- UNDER 25THE WAY YOU RECRUIT AN AUDIENCE OF GEN THE WAY YOU RECRUIT AN AUDIENCE OF GEN

X PEOPLE IS DIFFERENT THAN HOW YOU X PEOPLE IS DIFFERENT THAN HOW YOU RECRUIT AN AUDIENCE OF BOOMERS.RECRUIT AN AUDIENCE OF BOOMERS.

****Millenials on Board by Rachel ReiserMillenials on Board by Rachel Reiser

KEYS TO HIGH IMPACT KEYS TO HIGH IMPACT RECRUITMENTRECRUITMENT

3) BE COMPELLING3) BE COMPELLING

4) BE HONEST4) BE HONEST

5) RECRUIT TO A MINISTRY5) RECRUIT TO A MINISTRY

6) DISCOVER6) DISCOVER

KEYS TO HIGH IMPACT KEYS TO HIGH IMPACT RECRUITMENTRECRUITMENT

7) BIG POOL7) BIG POOL

8) ONE POWERFUL MESSAGE8) ONE POWERFUL MESSAGE

LETS LOOK AT THE BEST LETS LOOK AT THE BEST RECRUITMENT AD EVER……RECRUITMENT AD EVER……

FOLLOW ME AND I WILLFOLLOW ME AND I WILL MAKE YOU MAKE YOU

FISHERS OF MEN FISHERS OF MEN

Best Recruitment add ever:Best Recruitment add ever:

FOLLOW ME AND I WILL FOLLOW ME AND I WILL MAKE YOU FISHERS OF MAKE YOU FISHERS OF

MENMEN• IT COMMUNICATESIT COMMUNICATES• IT IS APPROPRIATE FOR THE AUDIENCEIT IS APPROPRIATE FOR THE AUDIENCE• IT IS COMPELLINGIT IS COMPELLING• IT IS TRUTHFULIT IS TRUTHFUL• IT IS A CALL TO MINISTRY NOT A TASKIT IS A CALL TO MINISTRY NOT A TASK• IT COMMUNICATES BENEFITSIT COMMUNICATES BENEFITS• IT ANTICIPATES FEARS, DOUBTS, OBJECTIONSIT ANTICIPATES FEARS, DOUBTS, OBJECTIONS• IT COMMUNICATES THAT HE IS RECRUITING IT COMMUNICATES THAT HE IS RECRUITING

PROSPECTS AND NOT VOLUNTEERSPROSPECTS AND NOT VOLUNTEERS• IT IS SAID IN A CONCISE STATEMENTIT IS SAID IN A CONCISE STATEMENT

ALL THESE ARE ESSENTIAL IN YOUR RECRUITMEMNT ALL THESE ARE ESSENTIAL IN YOUR RECRUITMEMNT ADS!ADS!

BEFORE YOU RECRUIT BEFORE YOU RECRUIT ONE MORE PERSON:ONE MORE PERSON:

• DETERMINE POINT PERSON- DETERMINE POINT PERSON- • TRAIN YOUR LEADERS FOR VOL TRAIN YOUR LEADERS FOR VOL

MANAGEMENTMANAGEMENT• DEVELOP A STRATEGY- HOW MANY, WHERE, DEVELOP A STRATEGY- HOW MANY, WHERE,

WHENWHEN• DEVELOP A CLEAR INTAKE PROCESS AND DEVELOP A CLEAR INTAKE PROCESS AND

STICK TO ITSTICK TO IT• DEVELOP INITIAL ORIENTATION PLANDEVELOP INITIAL ORIENTATION PLAN• DEVELOP STRUCTURE FOR ONGOING DEVELOP STRUCTURE FOR ONGOING

DEVELOPMENT AND SUPPORTDEVELOPMENT AND SUPPORT• RECRUIT A PRAYER TEAM FOR ALL THINGS RECRUIT A PRAYER TEAM FOR ALL THINGS

VOLUNTEERVOLUNTEER

ASSIGNMENT:ASSIGNMENT:

• MAKE A LIST FO 5 ACTION STEPS MAKE A LIST FO 5 ACTION STEPS YOU WILL TAKE TO IMPROVE YOU WILL TAKE TO IMPROVE YOUR RECRUITMENT EFFORTS. YOUR RECRUITMENT EFFORTS. INCLUDE DUE DATES. INCLUDE DUE DATES.