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High Impact Marketing on a Small Budget Michelle West, Chamber Speak michelle@chamberspeak.com www.chamberspeak.com

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High Impact Marketing on a Small Budget Know what things cost Cash Human Power First & Foremost.

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High Impact Marketing on a Small Budget Communications Plan First & Foremost.

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High Impact Marketing on a Small Budget #1 Social Media

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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns

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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Throwback Thursday!

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High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Cost Your Time Payoff Regular Go-To for Content Generates engagement

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High Impact Marketing on a Small Budget #2 Thought Leadership

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High Impact Marketing on a Small Budget Thought Leadership Staff as experts

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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road

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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road Content Marketing

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High Impact Marketing on a Small Budget Thought Leadership Staff as experts Take your show on the road Content Marketing Build your chamber brand

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High Impact Marketing on a Small Budget #3 Earned Media

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High Impact Marketing on a Small Budget Earned Media Relationship Building

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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source

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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source Find the hook

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High Impact Marketing on a Small Budget Earned Media Relationship Building Be a source Find the hook Find the human element (Tell them a story)

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High Impact Marketing on a Small Budget #4 Testimonials Your Way

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High Impact Marketing on a Small Budget #5 OUT: Membership Plaques

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High Impact Marketing on a Small Budget OUT: Membership Plaques IN: Window Clings And e-Plaques

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High Impact Marketing on a Small Budget #6 OUT: New member orientation

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High Impact Marketing on a Small Budget OUT: New member orientation IN: Membership 101

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High Impact Marketing on a Small Budget #7 Public Service Announcements & Media Partnerships

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High Impact Marketing on a Small Budget Public Service Announcements & Media Partnerships

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High Impact Marketing on a Small Budget #8 Video

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High Impact Marketing on a Small Budget Video What you need: The right equipment Basic skills Storytelling

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High Impact Marketing on a Small Budget Video Springfield Area Chamber of Commerce: Why Sponsor a Business After Hours?

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High Impact Marketing on a Small Budget Video Equipment: A Smart Phone Something to hold the camera straight and steady $15 or less of editing software Way to store your files Way to serve your videos

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High Impact Marketing on a Small Budget Video Equipment (Extras): Microphone Lens cleaning cloth Portable light

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High Impact Marketing on a Small Budget Video Skills/Technique: Hold the phone horizontally Clean your lens

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High Impact Marketing on a Small Budget Video Skills/Technique: Interviews used as soundbites B-roll (aka cover visuals, cutaways)

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High Impact Marketing on a Small Budget Video Interviews: Lighting Put yourself between the light and the camera Use your business card holder or a tripod

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High Impact Marketing on a Small Budget Interview Setup

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High Impact Marketing on a Small Budget Looking room

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High Impact Marketing on a Small Budget Video Interviews: Roll em! Ask questions, dont script answers Plan ahead, 3-4 questions should do it

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High Impact Marketing on a Small Budget Video B-roll: Wide medium tight No zooming in Record stop - record

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High Impact Marketing on a Small Budget Video Storytelling: Beginning Middle End

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High Impact Marketing on a Small Budget Video Chamber of Commerce Mountain View: Why I am a Member

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High Impact Marketing on a Small Budget Video Storytelling: Story comes from the interview Let your members tell your story

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High Impact Marketing on a Small Budget Video Storytelling: Editing work with the interview first Wide Medium Tight Take style tips from the pros Cover visuals for storytelling and to patch the jump cuts

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High Impact Marketing on a Small Budget Video Nixa Area Chamber of Commerce: Ribbon Cutting

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High Impact Marketing on a Small Budget Video Etc. 2:00 or less Post-edit, keep a finished version Dont violate copyright law Video releases

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High Impact Marketing on a Small Budget Video Content Ideas Sponsor Development Year in Review (annual report) Program profiles Testimonials Networking tips Meet the staff Business spotlights Event re-cap with sponsor thank you

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High Impact Marketing on a Small Budget Win Stuff! Video Accessory Kit Microphone, Tripod and light Tweet this @ChamberSpeak Enter Me! #ACCE2014

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High Impact Marketing on a Small Budget Michelle West, Chamber Speak michelle@chamberspeak.com www.chamberspeak.com