High ground
20
Move into Consulting. Control Your Future! A powerful one-day training session designed to help you differentiate your marketing communications company
-
Upload
sandersnorth -
Category
Documents
-
view
363 -
download
0
description
High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made. http://sandersconsulting.com/the-training/high-ground-brand-consulting
Transcript of High ground
Move into Consulting. Control Your Future!
A powerful one-day training session designed to help you differentiate your marketing communications company
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients moved to direct and promotion
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients moved to in-house
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients took away media
buying
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients using more Freelancers and design shops
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD Clients using internet agencies
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HADMore
consultants and brand advisors
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Creative solutions via
the web
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD The World Agencies
Have LEFT
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Yesterday…
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Marketing Consultants
Brand Consultants
Advertising Agencies
Communication VendorsCommunication Vendors
Yesterday…
Today…
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Marketing Consultants
Brand Consultants
Advertising Agencies
Communication Vendors
MgtConsultants
MarketingConsultants
Brand Consultants
Communication Vendors
Communication Vendors
Yesterday…
Today…
Tomorrow?
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business Ad Agency
THE WORLD AGENCIES WANT
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
Ad Agencies
THE WORLD AGENCIES HAVE!!
Consultants
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
THE WORLD CLIENTS SEE
Ad Agency #1
Consultants
Freelancers
Design Studio
Other Com. firms
Ad Agency #2
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
Ad Agency #1
Consultants
Freelancers
Design Studios
Other Com. firms
Ad Agency #2
THE WORLD YOU MUST CREATE
Your New Position
The 5 critical skills High Ground will help your agency master
Lead right!• Learn how to work on the agency – not in the agency
Position right! • Find out how to reposition your firm to be more strategic
Brand right!• Use your brand to drive new business
Grow right!• Learn important tools to close new business– fast!
Operate right!• Reshape the relationship with your clients
All brought to you by Sanders Consulting Group
Operating over 25 years for over 2500 agencies Known around the world as the leading new
business consulting firm Working with some of the best managed agencies
on the globe One year helped agencies win over $500 million
in new business and 26 straight wins Will show you how to win, not just play
“High Ground was time extremely well spent. Many ideas and blueprints to implement now”PresidentLarge Canadian Marketing Firm
Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship.Marketing ConsultantNew Branding Company
If you’re looking to find a way to generate more revenue…more easily…and more frequently, sign up for a High Ground training session!Vice President Client ServicesLarge Midwest Ad Agency
Lots of wisdom and expertise; pragmatic applications of brand experience.Creative DirectorMarketing Firm
In-depth, insightful, invigorating!Account ExecutiveLarge Marketing Firm
The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more oftenCEOSoutheast Ad Agency
