High Frequency Changecontent.tomcheesewright.com/decks/kelloggs/snapback.pdf · Successful remote...
9
SNAPBACK Why COVID-19 doesn’t change everything Tom Cheesewright, Applied Futurist @bookofthefuture tomcheesewright.com/kelloggs
Transcript of High Frequency Changecontent.tomcheesewright.com/decks/kelloggs/snapback.pdf · Successful remote...
What a futurist sees
≠what a futurist wants
Human behaviour has been evolving for millions of years.
This short shock won’t change it that much.
Elastic vs plastic deformation
CV didn’t create trends, it just accelerated them
Pre-CV:
• 47% of retailers at significant risk of failure
• 59% of pub & club operators at significant risk of failure
(Grimsey Review 2020)
People will return to stores but shift in shopping patterns will continue
What people say… …& what people do.
Silicon Valley ≠ the worldNot everyone wants to work remotely
Managers want people where they can see them
Successful remote work requires culture change
#snapbackMost lockdown changes are elastic not plastic – they will revert when pressure released
What people say ≠ what people do
The snapback may be painful – e.g. car usage & carbon emissions
Existing trends accelerated: automation | ecommerce | flexible work
Find out more attomcheesewright.com/kelloggs
