High Converting Websites and Pages - What do they have in common?
-
Upload
erik-bernskioeld -
Category
Marketing
-
view
5.335 -
download
0
Transcript of High Converting Websites and Pages - What do they have in common?
- High-Converting Websites and Pages what do they have in common?
- WHO AMI?
- erik bernskild
- consultant entrepreneur web strategist speaker Advisor @
- Consultancy Web & Digital Strategy WordPress Web Agency
- Websites dont convert
- PAGES DO!
- Page Types
- The About Page
- Goal Build TrustThe About Page
- The PRODUCT Page
- BUILD COMFORT IN THE FULL OFFERINGThe PRODUCT Page
- We dont sell PRODUCTS
- WE SELL SERVICES & EXPERIENCES
- WHY DO WE BUY ACAR?
- CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT
- HOW DO WE DO THIS?
- ? WHAT DOES THE VISITOR WANT
- ?WHAT MOTIVATES HUMANS
- BEHAVIORAL ECONOMICS
- HUMANS ARE RATIONALLY IRRATIONAL
- MAKING DECISIONS IS HARD
- CHOOSING WHAT TO EAT!
- Help Users Make DECISIONS
- Make UsersFEEL GOODAbout our offering
- What does a landing page needS to do?
- LANDING PAGE A page that is specically targeted at capturing and converting a user for a specic action. Context: Marketing
- Explain the offering 1
- SOLUTION = NEEDS
- Appeal to emotions 2
- BUILD TRUST 3
- Im in good company here!
- CLOSE THE SALE 4
- Elements & Tricks 8
- Headlines
- LITTLE COMMITMENT = SHORT Landing Pages
- COMPLEX PRODUCTS = LONG Landing Pages
- Beautiful Imagery
- CLEAR VALUE PROPOSITION
- REAL testimonials
- Videos
- Powerful & Appropriate CALL TO ACTIONS
- Help USERS make the decision to purchase from you
- QUESTIONS ? ??? ? ? ?
- Contact Me [email protected] www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
- High-Converting Websites and Pages what do they have in common?