HiConversion Customer Experience Optimization · PDF fileMagento site enabling you to grow...

User Manual - HiConversion - Customer Experience Optimization(1).docx
Copyright 2016 HiConversion, Inc. All rights reserved.
1
HiConversion Customer Experience Optimization
User Guide
HiConversion, Inc.
5901 Broken Sound Pkwy NW Suite 100
Boca Raton, FL 33487
Tel: 866-251-4335 www.hiconversion.com [email protected]
http://www.hiconversion.com/mailto:[email protected]

2
Table of Contents
Preface ....................................................................................................................................................1 About this document..............................................................................................................................1 Extension Compatibility .........................................................................................................................1 Updates, Comments, and Suggestions ...................................................................................................1 Review extension ..................................................................................................................................1
Introduction ..............................................................................................................................................2 Why This Extension?.............................................................................................................................2 Why HiConversion? ..............................................................................................................................2 Whats Included ....................................................................................................................................2 What will the extension do for you? ........................................................................................................3 Pay-as-you-go Pricing ...........................................................................................................................3
Before you start ........................................................................................................................................4 Magento 1.0 connector via Magento Connect .............................................................................................5
Extension Installation Express Steps ...................................................................................................5 Extension Installation Full Details ........................................................................................................7
Magento 2.0 connector ........................................................................................................................... 13 Extension Installation via Admin Section of Store ....................................... Error! Bookmark not defined. Extension Installation via Composer .......................................................... Error! Bookmark not defined. Extension Installation via FTP .............................................................................................................. 13
Staging Environments ............................................................................................................................. 14 QA Testing ............................................................................................................................................. 14 Troubleshooting ...................................................................................................................................... 15 Appendix ................................................................................................................................................ 16
Test #1: Data Object Validation ............................................................................................................ 16 Test #2: Page Object Matching ............................................................................................................ 19 Test #3: Add To Cart Object ................................................................................................................ 21 Test #4: Transaction Object ................................................................................................................. 23

1
Preface
About this document
This is the User Guide for the official all-in-one HiConversion - Magento extension that enables the use of all customer experience analytics, testing, targeting, personalization, and optimization capabilities of the HiConversion product suite. This one-time integration will save you from custom tagging and the other implementation pains associated with traditional web analytics, testing, and personalization solutions.
Extension Compatibility
M2
Community Edition 2.0+
Enterprise Edition 2.0+
M1
Community Edition 1.5 +
Enterprise Edition 1.9.0.0-RC2 +
Updates, Comments, and Suggestions
Please forward any comments, suggestions, or questions about the information contained in this document to [email protected]. Review extension
Do you find online reviews helpful? We do, and so do other Magento users. Reviews help to build a trusted Magento community.
Thats why wed love it if you would take a few moments to review your experience with HiConversion.
mailto:[email protected]

2
Introduction
Why This Extension?
The eCommerce playbook is broken. Brands are spending 90% of budgets and resources to drive traffic to sites that have 2% conversion rate and 70% cart abandonment. Even more challenging is that we are at the beginning of a new industrial age called The age of the customer. The new compet itive advantage is now knowledge of and engagement with customers. This extension adds a family of fully integrated testing and personalization applications to your Magento site enabling you to grow revenue and competitive advantage through continuous optimization of customer experience. Why HiConversion?
We call it customer powered eCommerce.
Competitors: Other testing and personalization solutions are starting with the premise
that the merchant, or agency, knows what customers like and that customer preferences are static. The role for these tools is to enable push and validation of the new experiences. This approach is very risky and produces only temporary results. HiConversion: We start with the premise that nobody really knows what customers like
and that customer sentiment and preferences are changing all the time. Instead of just pushing the new experiences and hoping for the best we use self-learning algorithms to detect and adapt to customer preferences in real time in essence we let customers pull experiences they actually like. This eliminates the risk of testing and personalization while producing sustainable revenue growth.
HiConversion is trusted by the worlds leading e-commerce brands like LOreal, Pier 1, Rockport, Lenscrafters, and many others.
Please visit our site to learn more about Why Adaptive CXO, How It Works, and What We Do.
Whats Included
One-time activation of this extension will give you a lifetime of access to all HiConversion product offerings:
Virtualization Innovate your site UX without programming or IT dependency.
Personalization Deliver personalized experiences to different audiences to uncover
persuadable segments. Testing Experiment with every aspect of content, layout, style, or functionality to
maximize the potential of persuadable segments. Optimization Let our algorithms unify all campaigns to produce directly measurable
end-to-end results and accurate attribution. CX Analytics Fully integrated testing and personalization data sets with extensive web
analytics to enable deep customer insights and accurate attributions.
http://www.hiconversion.com/customers/http://www.hiconversion.com/why-adaptive-customer-experience-optimization/http://www.hiconversion.com/how-it-works/the-approach/http://www.hiconversion.com/software/

3
What will the extension do for you?
What will the extension do? Once activated, the extension will provide all customer experience analytics and optimization capabilities:
Analytics enablement: This first role for the extension is to provide collection of non-
personal web visitor and e-commerce meta data sets. Super rich analytics charts will light up directly out-of-box. Optimization enablement: The second role for the extension is to enable client-side
testing, targeting, personalization, and customer experience optimization. With it you can change every aspect of your site layout, content, style, or functionality without ever touching your Magento server side code.
Pay-as-you-go Pricing
You can acquire HiConversions family of products without any risk:
FREE Account: HiConversion account is free all the time
FREE Credits: Evaluate our products free of charge
Pay-as-you-go: pay

HiConversion Customer Experience Optimization · PDF fileMagento site enabling you to grow...

Documents

Transcript of HiConversion Customer Experience Optimization · PDF fileMagento site enabling you to grow...