HI THERE

DAVID YARUS F O U N D E R, J S W I P E + M L LN N L

LARGEST JEWISH DATING APPMILLENNIAL MARKETING COLLECTIVE

The

EXPERTISEOur Jewish community roots run deep. Having worked with over 30+ Jewish organizations in the past three years, spoken at all major Jewish conferences, and launched JSwipe, we are known across the community as a “center for excellence” on Jewish millennials.

LTS TLK MLLNNLS

93M+ Selfies are taken each day

98M+ #foodpornphotos posted to Instagram

92M+ #ootd photos shared on Instagram

10B+ Storiesviewed daily on snapchat

97% Up From 201599% Up From 2015

90% Up From 201535% Up From 2015

Generation I is me-centric. We are addicted to sharing

the best version of ourselves, find validation through

likes and engagement, and therefore constantly ask:

“what does this brand say about me?”

PEOPLE ARE BRANDS

17+ 3.5subscribe to the theSkimm’s short form weekly news digest

hoursa day millennialsconsume content on

social and digital

million+

Because we are “always on” and grew up with the ability to

be everywhere at once, we want to know what’s going on

at all times and are not programmed to focus deeply

on just one thing at a time.

SOCIAL ADDICTION

8.25 is the average millennial attention span in 2016

362number of ads millennials are exposed to every day

seconds ads

With a shortened attention span and endlessly scrolling content in

our feeds, demand for our attention is increasing within the fixed

24 hours of the day. You’re not just competing with other brands,

but with friends’ photos, Trump coverage, and cat videos.

THE ATTENTION GRAPH

64%of JSwipe users report seeing their date “active” within 24 hours of a date

Wired to life-hack our way to success with the world’s

information at our fingertips, we are always pushing the

limit and never satisfied with status quo.

BETA-GENERATION

78%of millennials would choose to spend money on a desirable experience over a product

The sharing economy empowers our access vs.

ownership lifestyle where we collect experiences

over things… and we’ve all “done it for the photo.”

#DIFTP

44%millennials are 44% more likely to trust experts, who happen to be strangers, than advertisements

247%more likely to be influenced by blogs or social media sites

We don’t trust advertising and we’re immune to

traditional. More often than not, we’ll block, skip, or

mute-out your ad before it starts… and worse yet,

unsubscribe or unfollow.

ADVERTISINGSKEPTICS .

LTS TLK STRTGY

We are looking for aspirational brands that enable us to

become something greater than ourselves. Decode your

customer’s BrandIDTM to better understand their interests

and effectively target them through paid social.

BRANDS ARE PEOPLE

While storytelling in marketing isn’t new, the formats to bring

your story to life are evolving at light speed. Think about using

emerging media platforms like Facebook Canvas & Facebook

Live to tell your story, captivate, and inform.

#ContentAsCommerce

STORYTELLING LANDSCAPE

Brands and influencers winning the internet today are

posting short-form, highly relatable, sharable content.

Make everything you put out something we would tag

our friends in. Then, ask yourself “Is this fridgeworthy?”(inspired by Miki of THINX)

SNACKABLE CONTENT

Social media is more than your Insta, FB, and Snapchat strategy.

Everything you do needs to be social by design, weaving social sharing

and interest / social graph personalization into every touchpoint of the

user experience. Paid social is a MUST. Organic reach is dead.

THE SOCIAL GRAPH

We buy products for the experiences they enable - and we need to

taste / feel / hear / see something to believe it.

Go beyond traditional ad-campaigns and provide ongoing,

meaningful experiences that make our lives better.

EXPERIENCE DESIGN

Don’t just think of social content as digital media. Brands that

bridge the gap between the online and offline worlds through

social objects of desire - Think Black Tap Milkshake, the golden

donut, the Sprinkle pool at the Museum of Ice Cream - win big.

Consumers seek these out as socially sharable badges of honor.

SOCIAL OBJECTSOF DESIRE

Amplify word-of-mouth by delivering tiered advocacy touch-points

across your community and empowering those who influence

them, from your top influencers down to the everyday customer.

Re-thing the entire notion of “Ambassador.”

ADVOCACY ARCHITECTURE

ORGANIC REACH IS DEADP A I D S O C I A L P R O - T I P S

A W A R E N E S S

C O N S I D E R A T I O N

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THANK YOU

@DavidYarus🎤"