Hi M Fact Sheet For Retail Environment

2
HANAE MORI PARFUMS H i M The New Men’s Fragrance Hanae Mori Parfums introduces you to HiM, the proud result of more than a decade of sculpting, refining and finishing the best ingredients demanded by man. Meet HiM and find a masculine blend hand carved from nature to please him and her. Own HiM and know a well constructed scent that fits a man like a tailored tuxedo jacket or his best cut blue jeans. Be HiM and live the Hanae Mori Parfums proverb: “Fragrance accomplishes in moments what conversation achieves in hours.” Part of proceeds from US sales will benefit [a men’s cancer charity]. Introduced: 2012 Classification: Woodsy, Spicy, Fresh Characteristics: HiM is the first new Hanae Mori men’s fragrance in 15 years. The debut bottle was presented to His Imperial Majesty the Emperor of Japan. Head: The noble head is formed by five by cultivated essences. Oils of bergamot and mandarin oranges bring vitality. Grey pepper ground by hand creates wisdom. Leaves of the violet plant provide stamina. Seeds from the secret chambers of the cardamom plant lend aromatic mystery. Core: The impressive core is chiseled in three parts. Bark of the cinnamon tree brings power. Wood of the Mediterranean fig is enticement. Essence of the Tonka bean adds magnetism. Base: The rugged base of HiM is

Transcript of Hi M Fact Sheet For Retail Environment

Page 1: Hi M Fact Sheet For Retail Environment

HANAE MORI PARFUMSH i M

The New Men’s Fragrance

Hanae Mori Parfums introduces you to HiM, the proud result of more than a decade of sculpting, refining and finishing the best ingredients demanded by man. Meet HiM and find a masculine blend hand carved from nature to please him and her. Own HiM and know a well constructed scent that fits a man like a tailored tuxedo jacket or his best cut blue jeans. Be HiM and live the Hanae Mori Parfums proverb: “Fragrance accomplishes in moments what conversation achieves in hours.” Part of proceeds from US sales will benefit [a men’s cancer charity].

Introduced: 2012

Classification: Woodsy, Spicy, Fresh

Characteristics: HiM is the first new Hanae Mori men’s fragrance in 15 years. The debut bottle was presented to His Imperial Majesty the Emperor of Japan.

Head: The noble head is formed by five by cultivated essences. Oils of bergamot and mandarin oranges bring vitality. Grey pepper ground by hand creates wisdom. Leaves of the violet plant provide stamina. Seeds from the secret chambers of the cardamom plant lend aromatic mystery.

Core: The impressive core is chiseled in three parts. Bark of the cinnamon tree brings power. Wood of the Mediterranean fig is enticement. Essence of the Tonka bean adds magnetism.

Base: The rugged base of HiM is built in five parts. Teak wood brings endurance and longevity. White cedar provides comfort in warm and cool climes. Fir balsam provides a spirit of adventure. Musk and amber are intimacy and romance.

Available: September at Nordstrom’s, their websitewww.hanaemoriparfums.comIn December at other fine retailers

Price: 1.7 ounce Eau de Toilette $503.4 ounce Eau de Toilette $701.7 ounce Eau de Parfum $703.4 ounce Eau de Parfum $955 ounce After Shave Balm $33