Hi! · 2018. 6. 28. · CARDS AGAINST HUMANITY / CARDS AGAINST HUMANITY SAVES AMERICA. 150K slots...
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Hi! Anna Chapman @contagious @annachap
Transcript of Hi! · 2018. 6. 28. · CARDS AGAINST HUMANITY / CARDS AGAINST HUMANITY SAVES AMERICA. 150K slots...
Hi!Anna Chapman
@contagious@annachap
WE BELIEVE THAT
BRAVE, INNOVATIVE CREATIVITY
IS THE BEST MEANS TO GAIN AN UNFAIR
ADVANTAGE OVER THE COMPETITION
MAGAZINE
THE DEFINITIVE RECORD OF
EXCELLENCE IN MARKETING
I/O
A RESEARCH PLATFORM FOR
INFORMATION, STRATEGIC
INSIGHT AND INSPIRATION
EVENTS
BRINGING INSIGHTS TO LIFE
THROUGHOUT THE YEAR
ADVISORY
HANDS-ON ENGAGEMENT THAT
EQUIPS BRANDS TO CREATE
MORE CONTAGIOUS WORK
THE CONTAGIOUS
COMMANDMENTS
5 MARKETING
COMMANDMENTS THAT
WILL MAKE YOUR BRAND
A CONTENDER
CARDS AGAINST HUMANITY / CARDS AGAINST HUMANITY SAVES AMERICA
150Kslots sold out in 9 hours
$2.25M
$300,000 charity
100 x $1,000 gift
SWANN INSURANCE / INCONVENIENCE STORES
Nathan Rogers, CHE Proximity
We wanted to give people a reason to switch by demonstrating that Swann understands them, and understands that they need an excuse just to go
and ride their bike
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22
284%increase in social
engagement
53%YOY revenue
increase
SLEEK MAKEUP / MY FACE. MY RULES
The Sleek MakeUp Manifesto /
▪ We will be truly representative of all makeup junkies, especially
those often ignored in the beauty industry
▪ We will stand up to makeup shaming and support our consumers
in their passion for makeup
▪ We will continue to showcase our consumers and their amazing
looks and skills in our campaigns, in the way they want to be seen
▪ We will be brave and bold in challenging beauty industry norms
The Brave Marketing Manifesto /
▪ We will be truly representative of all make junkies, especially
those often ignored in the beaut iindustry
▪ We will stand up to make and support our consumers in their
passion for makeud
▪ We will continue to showcase our consumers and their amazing
looks and skills in our campaigns, in the way they want to be seen
▪ We will be brave and bold in challenging beaut industry norms
positive comments increase
CANADIAN CENTRE FOR CHILD PROTECTION / DON’T GET SEXTORTED
Dave Lafond, Co-founder,
No Fixed Address
We wanted to give people an actual tangible thing to send. A way to get out that’s funny so they wouldn’t be
embarrassed to use it – and that was the naked mole rat
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”
CAD$5,000
CAD$2,600media budget
500K mole memes shared worldwide
649% conversations about sextortion
A clear manifestation of a company’s reason for
existing in the lives of its employees, its consumers
and in the wider world.
ORGANISING PRINCIPLE
People don’t buy
what you do…
They buy why
you do it.
Simon Sinek
‘EVERYTHING WE DO
IS FOR THE
LOVE OF DOGS’
CONTAGIOUS COMPANIES DISRUPT PROCESS
PEDIGREE / CHILD REPLACEMENT PROGRAMME
16%sales increase
Companies who clearly articulate their purpose enjoy higher
growth rates and higher levels of success in transformation and
innovation initiatives
The Business Case for Purpose, Harvard Business Review
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