P a g e | 1

A project reportOn

HERO motocorp’s

Submitted by:-1) Vasavani rajendra.p2) Jani krunal.m3) Patel daxil.4) Patel urmil.m

Submitted to:-Miss. Varsha turi

P a g e | 2

ACKNOWLEDGMENTWe are the student of M.B.A and we have got the opportunity to prepare the management

report on HERO MOTOCORP. We express our sincere gratitude towards all those who

help me in the preparation of this project which has been the learning experience.

It was indeed a great experience to prepare the project report. The excitement for a

student of M.B.A level in preparing of such kind of report calls for a great challenges from all

sides.

This report would not have been possible without the help of Prof. VARSHA TURI for her

help in the field of management. My sincere thanks to M.B.A staff for having granted me

guidance at every stage. We would like to give my special thanks to HERO MOTOCORP.

for providing us valuable information.

As this project is very helpful in my life, we are really thankful to all of them who gave us

opportunity and help me to prepare this project.

P a g e | 3

PREFACEWe are the student of M.B.A programmed. It is necessary to have the knowledge and

managing skills of the business. We gain theoretical knowledge in college but are not enough

for development, but also to have the practical knowledge.

We are presenting this report on the industry HERO MOTOCORP. This report has all

information which starts from the origin to until the date. It helps in better developing of

knowledge about the industrial management.

The main object of preparing this report is to develop the skill, practical knowledge about

industrial attitude and ability to perform specified job in industrial in systematic and modern

way.

What follows is a comprehensive analysis of the HERO MOTOCORP made possible due to

joint efforts of our professors and all of us.

P a g e | 4

INDEXNO. PARTICULAR Page

no.1 ACKNOWLEDGMENT 2

2 PREFACE 3

3 INTRODUCTION 5-6

4 PLANNING 7-9

5 AWARDS 10

6 ORGANIZING 11-15

7 DIRECTING 16-19

8 CONTROLING 20-21

9 FINDINGS 22

10 BIBLOGRAPHY 23

P a g e | 5

INTRODUCTION Hero MOTOCORP LTD., Formerly HERO HONDA, Is An

Indian Motorcycle And Scooter Manufacturer Based In New Delhi in India.

Hero Honda Started In 1984 As A Joint Venture Between Hero Cycles Of India And Honda Of Japan.

The Company Is The Largest Two Wheeler Manufacturer In India. The 2006 Forbes 200 Most Respected Companies List Has Hero Honda Motors Ranked In 2010, When Honda Decided To Move Out Of The Joint Venture. Hero Group Bought The Shares Held By Honda. 

Subsequently, In August 2011 the Company Was Renamed Hero MOTOCORP with A New Corporate Identity.

On June 4, 2012,Hero MOTOCORP Approved A Proposal To Merge The Investment Arm Of Its Parent Hero Investment Pvt. Ltd. Into The Automaker.

The Decision Comes After 18 Months Of Its Split From Honda Motors.[10]

P a g e | 6

Company detailsName of the company HERO MOTOCORP

Country India

Founded On January 19, 1984

Industry Automobile industry

Head quarter New Delhi

Key people Brijmohan lall munjal

Product Two wheeler &Four wheeler

Employees 14000

Registered office Hero MOTOCORP LTD.34,community centre, basant lok,

Vasant vihar, new delhi-110057 india.Tel.-+91-11-26142451,26144121

Website www.heromotocorp.com

P a g e | 7

PLANNING: Plans Are Prepared In Response To Such Questions As To What Is

To Be Done, How, Where And When It Is To Be Done.

In The Absence Of Planning, Waste Of Time, Energy And Resource Will Result. Business May Achieve Success Without Planning, But It Cannot Have Enough Vitality To Face Crisis Or To Explit Fully The Opportunities Available.

DEFINATION PLANNING:Planning is the selecting and relating of facts and using of assumptions regarding the future in the visualization of formulation of proposed activities believed necessary to achieve desired result.

STEPS OF PLANNING:1- Establishing Objectives 2- Building Premises 3- Collection, Classification And Analysis Of Data 4- Determining Alternatives Courses 5- Evaluating Alternatives 6- Selection Of A Course Of Action 7- Preparing Derivative Plans 8- Providing Follow-Up.

Vision

P a g e | 8

The Story Of Hero Honda Began With A Simple Vision - The Vision Of A Mobile And An Empowered India, Powered By Its Bikes. HERO MOTOCORP LTD., Company's New Identity Reflects Its Commitment Towards Providing World Class Mobility Solutions With Renewed Focus On Expanding Company's Footprint In The Global Arena. 

MissionHero Motocorp's Mission Is To Become A Global Enterprise Fulfilling Its Customers' Needs And Aspirations For Mobility, Setting Benchmarks In Technology, Styling And Quality So That It Converts Its Customers Into Its Brand Advocates. The Company Will Provide An Engaging Environment For Its People To Perform To Their True Potential. It Will Continue Its Focus On Value Creation And Enduring Relationships With Its Partners. 

P a g e | 9

ObjectiveHero Motocorp Ltd. (Formerly Hero Honda Motors Ltd.) Is The World's Largest Manufacturer Of Two - Wheelers, Based In India. In 2001, The Company Achieved The Coveted Position Of Being The Largest Two-Wheeler Manufacturing Company In India And Also, The 'World No.1' Two-Wheeler Company In Terms Of Unit Volume Sales In A Calendar Year. Hero Motocorp Ltd. Continues To Maintain This Position Till Date. 

StrategyHero Motocorp's Key Strategies Are To Build A Robust Product Portfolio Across Categories, Explore Growth Opportunities Globally, Continuously

Improve Its Operational Efficiency, Aggressively Expand Its Reach To Customers, Continue To Invest In Brand Building Activities And Ensure

Customer And Shareholder Delight.

P a g e | 10

Awards Two-Wheeler Manufacturer Of The Year Award By Bike India Magazine. "Most Recommended Two-Wheeler Brand Of The Year" Award By CNBC Awaaz

Consumer Awards. Ranked No 1 Brand In The Auto (Two-Wheelers) Category In The Brand Equity "Most

Trusted Brand"2011 Survey 2010:-Rated As Top Indian Company In Automobile - Two Wheelers Sector By Dun &

Bradstreet - Rolta Corporat Awards. 2010 :-.Ranked No. 3 Most Trusted Brand Across Categories Amongst Young Adult

Males Company Of The Year Awarded By Economic Times Awards For Corporate Excellence.

2009:- Most Preferred Brand Of Two-Wheelers" Award At The CNBC Awaaz Consumer Awards.

2008:-NDTV Profit Business Leadership Award 2008 - Hero Honda Wins The Coveted "NDTV Profit Business Leadership Award 2008".

Asian Retail Congress Award For Retail Excellence  TNS Voice Of The Customer Awards: 2007:-The NDTV Profit Car India & Bike India Awards 2007 : 2006:-Adjudged 7th Top Indian Company By Wallstreet Journal Asia (Top Indian Two

Wheeler Company). Best In Its Class Awards For Each Category By TNS Total Customer Satisfaction Awards 2006: 

2005:- Awaaz Consumer Awards 2005 - India's Most Preferred Two-Wheeler Brand By CNBC In The 'Automobiles' Category. Bike Maker Of The Year Award By Overdrive Magazine.

2004:-Winner Of The Review 200 - Asia's Leading Companies Award (3rd Rank Amongst The Top 10 Indian Companies).ICSI National Award For Excellence In Corporate Governance 2004 By The Institute Of Company Secretaries Of India.

2003:-Winner Of The Review 200 - Asia 'S Leading Companies Award (3rd Rank Amongst The Top 10 Indian Companies).Most respected Company In Automobile Sector By Business World.

2002:- Ranked 4th In 'Overall Best Managed Company' Category, Ranked 3rd In 'Best Financial Management' And 'Best Highest Wealth Creating Company Of The Year Award By The Money.

2001:-Winner Of Three Leaves Award For Showing Corporate Environment Responsibility In The Automobile Sector By Centre For Science & Environment.

1999:-National Productivity Award For The Best Productivity Award In The Category Of Automobile & Tractor Presented By Vice President Of India.

1995:-National Award For Outstanding Contribution To The Development Of Indian Small Scale Industry (NSIC Award - Presented By President Of India).

1991:-Economic Times-Harvard Business School Award For Corporate Performance To Hero Honda Motor

P a g e | 11

ORGANIZING

CHARACTERISTIC OF ORGANISATION:

(1) It is set up to realise the objective : (2) Organisation is a co - operative activity : (3) Division into departments : (4) Delegation of Authority ; (5) Organisation Establishes Authority Relationship : (6) Organisation is closely linked with Planning ; (7) Organisation is flexible ; (8) Organisation must be stable : (9) Provision for supervision and control : (10) Importance of human element :

(1) Determining the objectives(2) Preparing a list of activities(3) Grouping of activities(4) Determining the positions(5) Delegation of Authority(6) Establishing the positions

STEPS IN ORGANISATION

P a g e | 12

Production Process“Production is a process of conversion of raw material into finished good

With th help of different resources.”

And the production process is the combination of certain steps to obtain the final product. The steps collectively are said as process.

P a g e | 13

Chart of Production Management

PRODUCTION

GENERAL MANAGER

MACHINES REFINARY OPERATOR

ASSISTANT

WORKERS

P a g e | 14

DistributionThe Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MOTOCORP'S extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, service & spare parts outlets and dealer-appointed outlets across the country.

Performance

Total unit sales of 54,02,444 two-wheelers, growth of 17.44 per centTotal net operating income of INR 19401.15 Corers, growth of 22.32 per centNet profit after tax at INR 1927.90 Corers Total dividend of 5250% or INR 105 per share including Interim Dividend of INR 70 per share on face value of each share of INR 2 eachEBIDTA margin for the year 13.49 per centEPS of INR 96.54 

P a g e | 15

Type of productCategory: Hero Honda motorcycles

Sleek Street Achiever Ambition 133, Ambition 135 CBZ, CBZ Star, CBZ Xtreme CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe (Self Start) Glamour, Glamour F.I Hunk Karizma, Karizma R, Karizma ZMR FI Passion, Passion Plus, Passion Pro Pleasure Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor

NXG,Splendor PRO Hero Impulse launched in 2011 after the separation of hero and Honda. Its India's

first off-road and on road Bike.

P a g e | 16

DIRECTING:

“ It is the executives function of guiding and overseeing subordinates.”

CHARACTERISTICS OF DIRECTINGS:

(1) Pervasive Function

(2) Directing is a continuing process

(3) Direct Supervision

(4) Directing has a wide scope

(5) The Person directing works as co-ordinator

(6) Directing is a Motivating factor

(7) Anticipates Efficient Communication

(8) Directing is a managerial Functions

P a g e | 17

TRAINING OF NEW WORKERS

Hero motocorp ltd provide some of introductory training or orientation for most of their new employee. It may take the foam of an older employee assigned to show the new employee “the ropes” or it may be left to the HR department or the individual’s new supervisor to show them where the coffee pot is and how to apply for time off

Training and development

E-Learning Facilities Available On The Company’s Intranet Which Was Facilities By Computer Literacy Training

Computer Bases Training Packages And Multimedia Tanning Materials Safety Training Received Special Attention Based On Dupont

Guidelines Identification Of Skills Gaps,There Is A Plan In Place To Introduce A Technical Compantycy Assessments System

Faculty Support Up-Skilling Employee Thought Process Based, On The Job Tanning

And Diploma Course Throw Premium Engineering Institute Directed Learning –Strengthening’s The Leadership Pipelines Coupled

With Emerging Needs Of Growth Projects Across Geographic’s

P a g e | 18

RECRUITMENTRecruitment is a continuous process whereby the firm attempts to develop

A pool of qualified applicants for the future human resources needs even though

Specific vacancies do not exist.

Usually, the recruitment process starts when a manager initiates an employee requisition for a specific vacancy or an anticipated vacancy.

Source of recruitment

INTERNAL Transfers Promotions Upgrading Demotion Retired

employees Retrenched

employees Dependents and

Relatives of deceased employees.

EXTERNAL Press advertisement Educational

institutes Placement agencies/

Outsourcing Employment

exchange Labour contractor Unsolicited

applicants Employee referrals Recruitment at

factory gate

P a g e | 19

Employee Benefits & ServicesVACATION:-

Employers may offer unpaid vacation time as well. The amount of vacation time

Varies greatly and depends on the company’s policy, but amounts typically range from

5 to 20 vacation days per year.

Most employee benefit packages include vacation time. These days off are usually paid Though some benefits.

SICK DAYS:-

Employee may receive paid or unpaid sick days as part of their employee benefits package.

The amount of sick days an employee receives varies depending on company policy and seniority.

Retirement:-

An employer may offer pension or saving plans for employees to save for Retirement. An employer may set specific amount of money to be contributed to an employee’s pension on an incremental basis or the employer may offer a matching Benefits program.

Health spending accounts:-

A health spending account or flexible spending account may be offered by the employer to help offset the cost of medical care not covered by health insurance. Qualifying expenses usually include co-payments for doctor’s visit, prescription costs or over-the-counter medication.

These programs may be a reimbursement model, where employees submit qualifying receipts for reimbursement, or the employee may receive a debit card that can only be used for medical expenses.

P a g e | 20

CONTROL: CONTROL IS AN IMPORTANT FUNCTIONS OF THE MANAGEMENT IN AS MUCH AS, IT IS THROUGH CONTROL THAT THE MANAGEMENT CAN CHECK WHETHER THE ACTUAL PERFORMANCE IS IN ACCORDANCE WITH THE PREDETERMINED PLAN , INSTRUCTIONS ISSUED AND ESTABLISHED PRINCIPLES.

DEFINATION:-

Control Means Maintains The Equilibrium Between Ends Means, Output And Efforts.

PLANNING STEPS CONTROL

BUSINESS ENTERPRISE

P a g e | 21

Control policy of HERO MOTOCORP LTD.

Consistently meet specified environmental performance criterion among the participants of the supply chain.

Ensures more consistent corporate environmental behavior among all players in the chain of products and services.

Greener production is leaner production-do more with less.

Increases market acceptability and reach.

Reduces all round liability & long-term risk.

Improves inventory control.

Reduces packaging costs and improves recycling & reuse.

Improves status with regulatory agencies.

Improves public relations and corporate image

Improves supplier relations and productivity.

P a g e | 22

FINDINGS

There was a huge amount of scrap. For the security of the workers they providing helmet to them and they also provide a healthy environment.

Safety of employees is very good in the plant of HERO.

They arrange daily meeting of management person and discuss the problems with each other. It’s good thing for the company and make strong company’s management.

The company use the T.V media for its advertising and promotion like other companies.

Company include more and more social activities which can also help it earn the publicity.

P a g e | 23

BIBLIOGRAPHY www.heromotocorp.com

LIST OF BOOKS Principle of management (Gujarat university)