Presentation on

Strategies of

Hero MotoCorp

Presented By: Neha Sharma 73

Neha S.S 74

Founder Director Chairman B.M MUNJAL BRIJ MOHANLAL MUNJAL

Managing Director C.E.O

Pawan Munjal

Punchline

“Hum mein He Hero”

Ranbir Kapoor

Brand Ambassador

Competitors

1. Bajaj Auto 2. TVS Motor

3.Mahindra Scoote

4. LML ( Lohia Machinery Limited)

Strategies of HERO MOTO CORP

KEY STRATEGIES

1. To build a strong product portfolio 2. Explore growth opportunities globally 3.Improve its operational efficiency continuously 4. Aggressively expand its reach to customers 5. Continue to invest in brand building activities 6. Ensure customer and shareholder delight.

The company wants to become the world’s best two-wheeler company. It wants to stand on

its own in the highly competitive Indian two-

wheeler segment for this it is preparing to introduce at least 3 new models , with the 1st of

these being a DIRT-BIKE that it will launch under its name.

The company has announced its intention to expand globally, with plans to sell vehicles on

three continents i.e. Africa, Latin America and

South-East Asia and nearly double its unit sales within five years

The company is focusing on the scooter market with Maestro,

positioned exclusively for

males.

To strengthen their network in rural areas , the company started sales, servicing and spare part outlets in small towns and villages across

India.

In order to retain its 1st position in the market , it is

expanding its R&D. They have hired engineers from its competitors like BAJAJ

AUTO, YAMAHA and MAHINDRA two wheelers.