HERO Case Study
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HERO Case Study
Transcript of HERO Case Study
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
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BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
FRONT COVERBACK COVER
PAGE 1INSIDE FRONT COVER
PAGE 3PAGE 2
INSIDE BACK COVERPAGE 4
BUSINESS CARDS PORTRAYING THE REAL LIFE CHARACTERS OF THE STORY IN THE STYLE OF COLLECTABLE CIGARETTE CARDS GAVE EACH DESCENDANT A PERSONALISED PIECE OF EVOCATIVE EPHEMERA FROM THE ERA.
BACKGROUND THE HONG KONG ESCAPE RE-ENACTMENT ORGANISATION (OR ‘H.E.R.O.’ FOR SHORT) WAS FORMED TO COMMEMORATE & RAISE AWARENESS OF THE GREAT ESCAPE OF THE 2ND MTB FLOTILLA AND PARTY FROM HONG KONG TO FREEDOM IN CHINA ON CHRISTMAS DAY 1941.
BRAND IDENTITY THE CENSOR-SEALED ENVELOPE APPEARED TO HAVE BEEN LOST IN THE POST FOR 70 YEARS AND BEGAN TO TELL THIS INTRIGUING STORY, WHICH CONTINUED WITH THE ENCLOSED TELEGRAM-STYLE LETTER, COMPLETE WITH THE ESCAPE ROUTE PRINTED ON THE REVERSE.
CRACKER!AND THIS ONE WAS A REAL
WAR HEROES TO LIFE
WE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF SECOND WORLD
EVERYONE LOVES A GOOD STORY
ENVELOPE HOW DO YOU GET A BUSY PERSON TO OPEN YOUR LETTER FIRST? IN A SEA OF WHITE BUSINESS ENVELOPESWE MADE SURE THIS LETTER GRABBED THEIR ATTENTION INSTANTLY.BUSINESS CARDS PORTRAYED THE CHARACTERS OF THE STORY IN THE FORM OF COLLECTIBLE CIGARETTE CARDS,A PIECE OF AUTHENTIC EPHEMERA TO EVOKE THE ERA. EACH DESCENDANT OF A ‘HERO’ CARRIES THEIR RELATIVE’S CARD.
FOR A VERY PERSONAL PROJECT?IN ORDER TO SECURE SUPPORT & FUNDING
HOWOF MAJOR GLOBAL ORGANISATIONSDO YOU GRAB THE ATTEN SHUN
EVERYONE LOVES AGOOD STORY & THIS WAS A
CRACKERWE LOVINGLY RECREATED THE ATMOSPHERE OF1941 TO BRING THE TALE A GROUP OF 2ND WORLDWAR ALLIES TO LIFE NEARLY 70 YEARS LATER
AND THIS ONE WAS A CRACKER!WE LOVINGLY RECREATED THE ATMOSPHERE OF 1941 TO
EVERYONE LOVES A GOOD STORY
HEROESOF A GROUP OF SECOND WORLD WARBRING TO LIFE THE TALE
WE ASKED DEPARTURE FOR A LOGOWHAT WE GOT WAS A FULL SCALECAMPAIGN THAT REALLY CAPTURED THEIMAGINATION OF EVERYONE WE CONTACTED.
THEY WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING MANAGER H.E.R.O.
BUT WHAT THEY DELIVERED WAS AFULL SCALE CAMPAIGNTHAT REALLY CAPTURED THE IMAGINATION
WE ASKED DEPARTURE FOR A LOGO
WE WEREBLOWN AWAY!RUSSEL JOYCE - MARKETING DIRECTOR, H.E.R.O.
to discuss this job or find outhow we can help you, pleaseget in touch for a chat withwes anson, creative partner.07703 989 [email protected]’d love to hear from you.
more?
d.studio brand design www.d-studio.co.uk
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