WORK XPFamily Business

Brand Management, Positioning StrategiesTRENSAS

Consultant in organizational communication

-Colombia Social Media Trends

-FTAs benefi ts

-Our model agreement slows the use of industrial and petrochemical sector

- Unexplored Sector at local Level

We must understand the relationship and the analysis with our customers, not from the traditional elements (the 4P), but from elements to more clearly understand their intentions and inter-ests (the 4C)

Not PRODUCT, but CONSUMERNot PRICE, but COST

Not PLACE, but CONVENIENCENot PROMOTION, but COMMUNICATION

When the brand experience become our best tool we will be increasingly close to meeting the wheels.Positive Impact-First Choice Partner-Global Youth Voice

Indicators

-# Applicants for each program-# Companies associated with us-# Participants in Our External Events- Brand Perception

# People who have lived 2 Programs# People who have lived 3 Programs# People who have lived 2 Programs

-ShowcaseWe must intensify the sharing of success stories of our leaders, trainees, EP, Alumni, Companies, through internal channels of information and communication. This initiative should be transverse to a main strategy from TLP, TMP, GDCP and GIP.

-Packacking ExperiencesCreate packages with different programs with clear lines of execution that are remarkable for their cost (fi nancial benefi ts) and user-experience. This makes it easier to program our pipelines and defi ne strategies capatación of new talent.These packages could be sponsored by allies to cover fi nancial needs, making the program more attractive, which allow you to use while cases of success of this initiative to an external positioning of experiences supported by companies that believe in our talent.

Indicators

-More experiences in each program with just one person

-More Impactfull experiences

-Internal Positioning of programs

-Professional Market Analysis. A Differentiated Segmentation allows analysis of specifi c markets and develop strategies to attack each of the fronts of Interest. This can take advantage of new markets and strengthen existing re-lationships while creating loyal customers. For this we rely on the advice of professionals such as consultants or outsourcing.

-Innovation in Sales Experience. "The seller is a vehicle transporting the prod-uct, sales strategy and communication framed in a global marketing strategy"The implementation of models of communication in the sales models will deliver the message that as an organization want to communicate. This is achieved by programming messages for direct sales, neurolinguistic program-ming, reading attitudes and business skills development.

-The public relations plan. We must bring together our actions through a plan that meets the strategies generated to attack our public purpose. In a way this plan is the collection of most marketing strategies and communications.

http://goo.gl/7XF7a

Colombia Social Media TrendsColombia is one of the world’s leading countries in the use of Social Media, we must take this trend to position our

brand in this channel.

http://goo.gl/v3GmVhttp://goo.gl/HmtXy

Youth Organizations in Colombia and Iberoamerica

Participate in discussion of global issues, raise development strategies supported by our operation and position ourselves

as a young voice.

Colombia Joven OIJ

http://goo.gl/l1iL3

National Development Plan“Prosperidad para todos”

In Colombia, at this stage are being defi ned initiatives that allow them to approach some target audiences, but the concept of engagement is still very basic, the trans-

mitted message is not clear and strategies are not generated according to the peak of operations.

This has always been the forgotten part of AIESEC XP. We always talk to harness the talent of our formers AIESE-

Cers but never take action.Not clear what we want to achieve at this stage, much

less how do it.

ENGAGEMENT WITH AIESECThe Open Door. Wanting to engage all young person in the world, requires opening our minds and break the mold of operations and leadership development. Involve other youth organizations, generate unconventional experiences and respond to social trends are some of the actions that we must take into account.

Move from message to the brand experience.We can not engage without feel-ing, experiment and test our ex-perience or at least a part of it.

We must create experiences for our stakeholders with events, multi-participatory projects, fo-

rums, social media, etc.

ExperientialLeadershipDevelopment

Long Lifeconnection

CURRENT STAGE OF AIESEC XP

Strategies

I think all the strategies proposed must be aligned to the vision 2015 thus all must respond to the

wheels that are connected.There may be actions to drive separate wheels but they will always turn the other to reach our BGAH

Upselling. We must mul-tiply each person who passes through AIESEC. trying to get them to live as many pro-grams as possible. We will achieve this through inter-nal marketing startegies and packaging experiences and generate benefi ts for this.

New peaks. TMP and TLP concentrate their operations in devel-oping the leadership of our membership works for growth in GIP and GCDP.If we consider that the current peaks intersect major operations for each program should consider changing the TMP peaks and TLP to use the talent in the growth of other programs. This will allow an increase in organiza-tional productivity.

Cradle of Business

Selling our talent

EwAIDENTIFY THE NEED

RESEARCH DESIGN

COLLECTING AND DATA ANALYSIS

SEGMENTATION

Identify internal needs according to each program.

TMP-TLP-GCDP-GIP

Defi ne data collection methods, scope of research

and expected results

Identify opportunities in the external environment, defi ne common points in the items found, analisas

behaviors and interests that could be exploited

Defi ne target markets accord-ing to each program, this can generate more effective at-

tack strategies.TrackingUpdate

Sales Plan

TMP-TLP-O/GIP-GCDPRecruitment Campaigns

IGCDP-IGIPProdcut PackakingBrand PositioningExternal Events

Cust

omer

Rel

atio

nshi

pUPSELLING

Analyse the local operation cycle

Analyse Supply and Demand

Upselling Portfolio

CRM

Defi ne type of Customer

Strategies to Follow up and value creation

Evluation- Brand Audit

The marketing function in the process of upselling is to gen-erate internal sales strategies to ensure the consumption of more programs per person.

Value relationships are our responsibility, the way we treat our customers, our response time, ways to position our alli-ances and the message we deliver through our actions.

complete and useful information we must seek help from those

ORGANIZATIONS

The power of reputation and strategic relationships generate a high impact on other organizations now

want to be part of our list of allies.

WORK WITH BDBuild value propositions that enable us to at-tract new customers from an existing relation-ship

Quarterly Publication

Strategic Meetings

Create a post massive posicine us in the youth market create a massive publication that positions us in the youth market and organizational.The publication must be dynamic and strategic to meet the expectations of different target markets.

Create opportunities for discus-sion of global issues, social issues and entrepreneurship. Where prticipantes are public figures, Alumni and our partners