Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target...
Transcript of Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target...
From Students…
…to Professionals
The Capstone Experience
Beta PresentationReal Time Ad Campaign Management
Team Urban ScienceZach Heick
Anthony OrrYoseph Radding
Hang Zhang
Department of Computer Science and EngineeringMichigan State University
Spring 2017
Project Overview
•The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new vehicle•Process various offline and online marketing data and recommends campaign improvements•Campaign managers have the option to implement recommendations to their campaign using an intuitive interface
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System Architecture
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Create Page Select Brand
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Create Page Select Segments
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Create Select Geography
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Create Page Final Details
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Create Page Loading Bar
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Manage Page
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What’s left to do?
• Improve CSS
• Improve dataflow
• Add more data
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Questions?
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So What Does It Do?
Exports a list which is a highly efficient marketing tool. This list contains names and contact information of people and could save a company millions of dollars by more efficiently marketing to a specific group of people, no longer wasting resources on inefficient marketing.
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