here - Lion's ROAR Marketing
Transcript of here - Lion's ROAR Marketing
![Page 1: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/1.jpg)
October 23, 2012 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
9 Ways to Improve Your Social Media
Marketing Presented by
Michael Stelzner, Andrea Vahl & Rich Brooks
![Page 2: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/2.jpg)
What you’ll learn
! 9 tips to help you grow your business via ! Facebook ! Twitter ! LinkedIn ! YouTube ! Blogs ! And more!
! hashtag: #smmw13
2 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 3: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/3.jpg)
Andrea Vahl
! Co-author, Facebook Marketing: All-in-one for Dummies
! Social media consultant for small businesses
! Community manager for Social Media Examiner’s Facebook page
3 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
Twitter: @andreavahl
![Page 4: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/4.jpg)
Rich Brooks
! President of flyte new media ! Small business owner ! Blogs for:
! Flyte blog ! FastCompany.com ! Social Media Examiner
4 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
Twitter: @therichbrooks
![Page 5: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/5.jpg)
Michael Stelzner
! Founder of Social Media Examiner
! Host of Social Media Marketing Podcast
! Author ! Launch ! Writing White Papers
5 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
Twitter: @mike_stelzner
![Page 6: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/6.jpg)
#1: Effortless social sharing
6 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
WP-Twitter Retweet Button, Digg Digg & Pinterest “Pin It” Button Lite
![Page 7: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/7.jpg)
Verbal tweets
7 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
SocialMediaExaminer.com/love/
![Page 8: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/8.jpg)
Tweets in PDF files
8 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/
![Page 9: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/9.jpg)
9 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
#2: Use images often
! Humorous, thought-provoking, or educational
! Unique and branded ! Give a call to action
![Page 10: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/10.jpg)
Get creative
10 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 11: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/11.jpg)
Create your own images
! Paint ! Snagit ! Jing ! PicMonkey ! Photoshop
11 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 12: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/12.jpg)
#3: Custom YouTube thumbnails
12 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 13: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/13.jpg)
Enable monetization
13 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 14: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/14.jpg)
Upload your thumbnail
14 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 15: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/15.jpg)
#4: Mine the minds of experts
15 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 16: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/16.jpg)
Podcast interviews
! People can multi-task and listen to audio
! Much higher consumption rate than video
16 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 17: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/17.jpg)
Tips when recruiting
! Step into their shoes ! Determine what they want ! Make it easy to say yes
! Typical desires: ! Exposure to right audience ! Promotion of new book/project ! Recognition ! Money
! Don’t ask for anything in return (nor expect it) ! Gift mentality
17 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 18: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/18.jpg)
#5: Run the perfect Facebook Ad
! Re-engage with Promoted Posts ! Get new fans with sponsored stories ! If you sell, offer a deal
18 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 19: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/19.jpg)
Promoted posts
19 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 20: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/20.jpg)
Use images in your ad
20 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 21: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/21.jpg)
#6:Drive more traffic to your blog
21 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 22: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/22.jpg)
Discovering opportunities
22 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 23: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/23.jpg)
Give it some G+ juice
23 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 24: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/24.jpg)
#7: Simplify Twitter management
24 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 25: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/25.jpg)
Mobile management
25 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 26: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/26.jpg)
#8: Speed networking on LinkedIn
26 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 27: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/27.jpg)
Personalize your invites
27 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 28: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/28.jpg)
Avoid this n00b mistake
28 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 29: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/29.jpg)
#9: Make meaningful connections
! Cross-promote ! Complementary
markets
29 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 30: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/30.jpg)
Use search or watch shares
30 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 31: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/31.jpg)
Connect in person
! Solidify relationship ! Understand each other’s
audience ! Possible joint venture ! Rising tide….
31 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 32: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/32.jpg)
How to learn a lot more
32 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 33: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/33.jpg)
Social Media Marketing World
! Our mega conference – April 7, 8 & 9, 2013 ! 1000 marketers
! Top names: Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, John Jantsch and MANY more
! Attendees from Norway, Dubai, France, Australia, Ireland, Costa Rica, Canada, India, Czech Republic and the United Kingdom
! San Diego Marriott Marquis and Marina
33 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 34: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/34.jpg)
Networking like no other event
34 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 35: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/35.jpg)
5 content-rich tracks
! Social tactics (2) ! Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest
! Social strategy ! Social strategy, measuring social activities and organizational
transformation ! Community Management / Business-Building ! Content Marketing
! Blogging and podcasting ! Major brands presenting
! Sony Electronics, Ebay, Cisco, Zappos.com, Sharpie, Petco, AT&T, Whole Foods, SAP, Citrix, Dun & Bradstreet, and Taylormade.
35 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 36: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/36.jpg)
Why this event?
! Highly valuable, pitch-free content—our trademark at Social Media Examiner.
! Extensive networking opportunities—you’ll make priceless professional connections
! San Diego waterfront in early April ! First-class conference experience—you’ll be provided for
at every turn ! Vacation opportunity in America’s Finest City!
! Beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more
36 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 37: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/37.jpg)
Special offer
! Save $400! ! Only 100 slots at this price ! Offer ends Thursday Nov. 1st
(at midnight Pacific)
! FREE 30 min. Skype session w/ Mike ! Randomly draw 2 people TODAY
from first 20
! Go here: http://bit.ly/smmw400
37 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
![Page 38: here - Lion's ROAR Marketing](https://reader031.fdocuments.us/reader031/viewer/2022021022/6204eb734c89d3190e0c889d/html5/thumbnails/38.jpg)
Questions?
! Mike, Andrea & Rich take your social media questions
! Special offer at bit.ly/smmw400 ! Social Media Marketing World
($400 savings)! ! Special offer expires this Thursday,
Nov 1 at midnight Pacific (100 avail) ! Today we’ll draw 2 people to win free
Skype time with Mike
38 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute