Here Comes Social Advocacy
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Transcript of Here Comes Social Advocacy
![Page 1: Here Comes Social Advocacy](https://reader036.fdocuments.us/reader036/viewer/2022062405/558562dbd8b42ab5228b4aef/html5/thumbnails/1.jpg)
Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
![Page 2: Here Comes Social Advocacy](https://reader036.fdocuments.us/reader036/viewer/2022062405/558562dbd8b42ab5228b4aef/html5/thumbnails/2.jpg)
The way things were
Campaigns send email blast to activists (very few forward it)
Congress gets the email (but no
one knows for sure)
Activists send email to
Congress
Email is a closed communication loop
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Social advocacy opens the loop
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Anatomy of a Tweet
Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences
• Issue specific (#DADT)• State speicific (#IA)• Ideological group (#p2)
•Alerts watchdogs• State blogger (@desmoinesdem)• State issue group (@OneIowa)
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Twitter Petitions
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Tweeting the Government
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Case Study: ENOUGH
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Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol