Here be DragonsA book in two parts:

The Columbus ProjectA Pilot’s Guide

Huddersfield Business School6th March 2012

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• Our offer– To enhance the capability to anticipate – To transform emergent thinking into strategy and

implementation– Consulting, executive education and research to deliver

“robust decisions in uncertain times”

• “You can never plan the future by the past”– Edmund Burke, 1729-1797

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• Formed in 1989– Until 1999 based at St Andrews University– Now virtual, owned by staff– Celebrated our 20th anniversary at the Royal Society– Over 200 projects delivered in 21 countries

• People:– 8 Fellows, – Director level experience in major organisations, public and private sectors, – Consult, teach & write on business, policy, strategy and futures, leadership;

– 7 Principals, – Senior experience in major organisations, public and private sectors,– Experts in aspects of futures, strategic planning and organisational development

– Also 46 Associates with specialist expertise eg – Sectors: oil & gas, ICT, FS, construction, government, health, NGOs,

renewables– Functional specialists: innovation, creative spaces, audio-visual communication,

occupational psychology, reconfiguration -----

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• We bridge between the external world, futurists and decision makers, to drive robust decisions and the resulting implementation

• We work in collegiate mode with senior teams, Boards and Cabinets

• We work in public, private & NGO organisations in the UK and internationally

• Our scope covers creativity and innovation, insight and options, through to implementation and managing stakeholders

• We are a network of networks, enabling us to bring global experience to your concerns: our approach harnesses the energy and talents of the organisation.

• We offer Executive Education, Training and Research to back up our consultancy

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Specialist areasFutures, visioningHorizon scanningScenarios, RoadmapsGovt Policy development and reviewsRisk, reputationOrganisation development, mentoringCreativity & InnovationCorporate GovernanceSkills

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Core SAMI USP strategy, scenario planning and strategic policy development

PESTLE informed

SectorsInternational DevelopmentUK Central governmentNGOsEuropean CommissionFinancial servicesHealth and social careConstructionPharmaceuticals and foodICTUtilities and energy

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Integrates SAMI’s philosophy & approach and positions it in today’s uncertain context.

As Rupert Pennant-Rea, formerly editor of The Economist wrote: "In today's stormy waters, beware the guide who promises to take you safely back to port: that way lies the scrap-yard.  If instead you want to know how countries, companies and individuals can master the winds and the waves that will dominate the next decade, this is the book for you."

©2009 Lustig, Ringland, Sparrow

Executive Mentoring

SAMI people,methods, tools,

publicationscase studies

Where is the organisation now?

Audit

Implementing strategy

Organisation development

Futures

External world

Horizon scanning

Where is the organisation’s world going?

Scenarios

Strategy,

Roadmap,Plan, etc

What is the

organisation’s aim?

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How can we innovate?

Creativity &Innovation

Risk

• Set in FutureParts Vehicles Supplies• Automotive, Defence, Truck, Construction

Equipment Divisions• e1bn turnover• Board set target to grow by 25% from new

business lines in 10 years• Set up a team to deliver a set of

recommendations to the Board in five months

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FutureParts has a distinguished record of designing, manufacturing and developing engines and control systems for land based vehicles. At FutureParts we have, over the years, expanded the business to include a well-received construction machine division, as well as a highly profitable defence division. Our automobile division continues to be the mainstay of the organisation. We hold proprietary technology in the area of smart measurement systems and vehicle tracking systems. We also have a highly respected division for truck components – largely complex electronic modules designed for tracking, power supplies, displays and metrics.We are proud of our customer relations record, and seek to build solid, long-term contracts with suppliers who share our values of “a fair deal for all”.FutureParts is an established, recognised manufacturing business with a track record of reliability and safety. We believe that our organisation is sound, and it has proven to be robust against recession. Our markets are global, varied and interconnected.FutureParts is a business you can do business with….....

Rachel Walsh

PA to CEO &

Company

Secretary

Johan MenecelliCEO

Magnus SorensenBoard

Tina Suttles

CTO and

Marketing

Nigel Mayflower

CFOProduct

Divisions

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The Columbus ProjectHow FutureParts and its people sought

organisational renewal

• What questions would the team ask inside the organisation?

• What questions would they ask customers and partners?

• 5 minutes discussion then report back

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• Uses desk research and interviews to find out what is happening outside the organisation, in the industry and more widely (e.g. changing consumer demands)

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• What changes would you expect to see in the vehicles market flagged through horizon scanning?

• What are the big unknowns?

• 5 minutes discussion then report back

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Time

Range of forecasts

Scenario space, spans the uncertainties

GDP, Population, etc

• Decide what FutureParts might– Develop in house– Buy in and possibly repackage– Partner eg University research

• Brainstorming as many ideas as possible for new businesses– In each scenario

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• What is typically developed in-house? Why?

• What is bought in and repackaged? Why?

• What is explored through partnerships? Why?

• Discussion 5 minutes then report back

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Business

Products

2012

Capability A

2013 2014 2015 2016

Capability B

Performance targets

Platform 1 Services

Platform 2

Platform 3

Platform 4

Business targets

• What would the Board want to know before making decisions?

• Discussion 5 minutes

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• Pace of change and implications for planning

• New roles and organisation needed

• Roadmaps

• Review of manufacturing technologies

• Internal culture

• Budgets

• Communication plan20

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Here be Dragons and Beyond Crisis are on amazon.

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And there are flyers with details of Futures Coaching courses that SAMI runs for the Government Office for Science on our web site www.samiconsulting.co.uk