MedusaThe hare and the Tortoise Modern Hercules Ancient Hercules.
Hercules Cf Presentation
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Transcript of Hercules Cf Presentation
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Hercules C.F
A Top League Project
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HistoryH rcules Club de Ftbol, S.A.D. is a Spanish footballteam located in Alicante.
Founded in 1922
Stadium Jose Rico Perez which seats 35.000spectators (Nowadays is been rebuilding)
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Backg round
1996/97 Last Time that Hercules was in the TopLeague
What happened?1. Bad Plannification2. Not well clarify strategy
3. No Project Management defined
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Backg round
This is all that hercules did when they were in the topleague.
http://www.youtube.com/watch?v=KCb0jn FU ib8
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Her cules Obje ctives
Create a strong link between the club andsupporters
To attract investors interested in having their imagein La Liga
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Her cules Obje ctives
Reach the Europaleague
Have a minimun of 20.000 season ticket holders eachyear
Build new sport facilities for the club and a newstadium
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Her cules Obje ctives
Buy the best and recognised players
To professionalize all staments of the club
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Her cules Str a te gy
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Her cules str a te gy
Keep the team in La Liga
Make a long term project
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Her cules Str a te gy
Keep the core team/best players/coachLong term contracts
Definy our own style of playing since juniorplayer category
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Her cules Str a te gy
Have a strong junior teams which provide localplayers to the main team
Training regimesTo be recognised in Europe
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P roje ct M anag ement Te am Stru cture
Project BoardU sers
1. SupportersGroups
Executive1.Chairman(V.Botella)2.Main Shareholder(E.Ortiz)
Others1. Foundation
Suppliers1. Canal 9 (TV)2. Nike3. CV(L.Govern)4. Football agen.
Project Assurance
Project ManagerTechnical Director (Paquito) +
Coach (Esteban Vigo)
Team ManagerCoach (Esteban Vigo)
Corporate or programme management
Project SupportStage Managers
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R isk A na lysis
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RiskI.D.
Nature of therisk
Likelihood
Impact
Likelihood/
Actions required Who will takeresponsability tomanage the risk
RiskCathegory
1 Injuries 3 2 5 Good medical andphysiotherapist staff.
Good pre-season
Medical staff
Reduction2 Players low
Perfomance2 3 5 Training plan,
motivation meetingsCoach, technical
manager Contingency3 Low mid-
seasonmotivation
2 3 5Psychologist meetigs,
Players rotation
Coach, players
Contingency4 Good
performanceof the new
players
2 3 5 Buy new players inwinter market and
promote juniorplayers
Technical manager
Reduction5 Referee
mistakes3 1 4 No action No responsible
Acceptance6 Short Budget 1 3 4 To look for new
shareholdersPresident, Board of
directors Prevention7 Short player
staff 2 2 4 Buy new players in
winter market and topromote junior players
Technical manager
Prevention
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RiskI.D.
Nature of therisk
Likelihood
Impact
Likelihood/
Actions required Who will takeresponsability tomanage the risk
RiskCathegory
8 Problems withthe most
importantshareholder
1 3 4 To look for newshareholders,
Ask for help to thecitycouncil
President, board of Directors
Contingency9 Coach breach
of contract1 3 4 To look for a new
coach, penalty clausePresident, technical
manager Contingency10 Bad results in
early season2 2 4 New players
To promote juniorplayersTo change the coach
Coach, technicalmanager
Contingency11 Players
suspended3 1 4 Players rotation, to
appeal against thepenalty
Coach, technicalmanager, legal satff
Contingency12 TV budget
reduce1 3 4 To reclaim at L FP
(Spanish leage)President
Transference
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To Sum Up
High 5,11 1
M edium 17 7,10 2,3,4
Low 18,19
13,14,15,1
6 6,8,9,12Low M edium High
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St ak eholder Ana lysis
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Stak eholder An a lysis
Interest or
requerimentfrom theproject
What the
project needsfrom them
Perceived
attitudes and orrisks
Actions
to take
Communication
& frecuency
Players Personalrecogntion,
career,Opportunities
Involvement,motivation &
profesionalism
Nonprofesionalism,
Low motivation
Economicand
sportivepenalties
Daily meetings(coach and
technical)
Coachingstaff
Personalrecogntion,career,Opportunities
Involvement,motivation
Profesionalism
Media pressureand not involveswith the project
Replacethe coach
Daily meetings(players,technical)
B oardmembers
Businesscontacts.Succesful
F inancialsupport,Non personal
interferences
More focus ontheir personalinterests
Look forothers
Weeklymeetings withcaptains andcoach)
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Stak eholder An a lysis
Interest orrequerimentfrom theproject
What theproject needsfrom them
Perceivedattitudesand or risks
Actions totake
Communication &frecuency
Supporter Enjoy. Goodresults
Inconditionalsupport
Lack of supportpress team
Publicrelationships
Mass Media&sporadicmeetings
Technicalstaff
Career,opportunities. Enoughresources
Involvement,motivation&profesionalism
Lowinvolvementon theproject
Substitutethe coreteam
Daily andweeklymeetings,team
H ealth
Staff
Career,
opportunitiesEnoughresources
Involvement,
motivation&profesionalism
Low
involvementon theproject
Substitute
the coreteam
Weekly
meetingswithtechnicaland coach
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F low Di ag r amPromoted Current Team
Football Strategy
Rule-out players Core team Purchasing
New Team
F it/Healthy Players Football Strategy
Tactics Scouting
and tacticalRecovery Training
Physio
Successful La Liga Team
Doctors
Diet
F itnessCoach
Physio
Winter Market
Rule-out
Players
Purchasing
-------------------
PhysicalF itness
Preseason
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Incomes Expenses
Capital increase 30.000.000 P urchasing 7.000.000
TV Incomes 8.000.000 Salaries 18.400.000
Sponsors Journies 600.000
Nike 1.000.000 Maintenance 10.000.000
Canal 9 1.000.000 Social security 11.000.000
Regional Goverment 1.800.000 Taxes 7.000.000
Season Tickets 12.000.000 Insurances 850.000
Match Tickets 11.200.000
Merchandising 200.000
Total Incomes 65 .200.000 Total expenses 54 .85 0.000
Reserves 10.3 5 0.000
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C ommuni ca tion P lanAction
1. Promotion Advertisement2. Season tickets campaign
3. Comunication relationships1. Local Governments2. Mass Media3. Sport
Newspapers/Magazines
4. Web Site (News, Matchesinfo, Tickets and Reports)
5. Mailing season ticketholders
R esponsible/Frecuency
1. Adv. Agency / Preseason2. Adv. Agency / Preseason
3. Club Public Relationships /Season
4. Communication ClubDepartment / Daily5. Communication Club
Department / weekly
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G antt C hartId Nombre de tarea Duracin Comienzo
1 To define Footbal l Strategy 139 das lun 21/06/102 Rule-out Players 33 das lun 12/07/103 Purchasing Players 41 das mi 30/06/104 Plannning pre-season 8 das mi 30/06/105 To evaluate players
Fitness/Healthy7 das dom
11/07/106 Physical and recover fi tness 24 das mi 21/07/107 To define football tactics 28 das mi 21/07/108 First friendly match 1 da dom 01/08/109 Scouting and tactical 229 das dom 01/08/10
10 Performance evaluation 15 das mi 01/12/1011 Managment decision 7 das mi 22/12/1012 (Winter market) Role-Out
Staff/Players15 das sb 01/01/11
13 (Winter market) PurchasePlayers/Staff
15 das sb 01/01/11
14 To define strategy changes 120 das vie 31/12/1015 Recovery injuries and fitness 244 das jue 22/07/1016 Coach evaluation 100 das jue 27/01/11
jun jul ago sep oct nov dic ene feb mar abr may jun jul3er trimestre 4 trimestre 1er trimestre 2 trimestre 3er
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C on clusionsComplex project (people, emotions)
Successful
Continue on the Top League Benefits: Money, contracts, recognition
Failure Go down to the 2nd League Why: Fail to live up the expectations(Team/Coach)
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Solutions
New coaching team, rule-out, purchasingplayers,
More money investmentChange the strategy
http://www.youtube.com/watch?v=fveTQ9-U C_g
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T HANK S FOR YOURHERCULINGAN ATT EN T ION
MACHO HERCU LES!!!
Carolina Arellano MuozF rancisco J. Pomares Rico
Antonio J. Aura IborraPablo Villa Snchez