Henri Cew Apac Pt Telkom Indonesia
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PT Telkom IndonesiaPT Telkom IndonesiaEvaluating the Evolution of Access Networks to Support HDTV/VoDEvaluating the Evolution of Access Networks to Support HDTV/VoD
AA Case Study on IPTV DeploymentCase Study on IPTV Deploymentpresented bypresented by He Hennri Sri Setiawan Wyatnoetiawan Wyatno (R (Researcher of R&D Center PT Telkomesearcher of R&D Center PT Telkom))
Carrier Ethernet World APAC CongressCarrier Ethernet World APAC Congress
November 2-4, 2009Renaissance Hotel, Kuala Lumpur, Malaysia
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ContentContent
TELKOM in Brief
The Nature of IPTV Services
IPTV Business Model
Summary
IPTV Design and Deployment
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TELKOM TELKOM Ownership ...Ownership ...
TELKOM is the largest full service and network provider in Indonesia, owned by the Government of Indonesia and Public. (Total shares = 20,159,999,280, including 1 Dwiwarna share series A)
as of March 31, 2009
Government
Public
52.47% 10,320,470,711
shares
Treasury Stock
490,574,500 shares
47.53% 9,348,954,069
shares
The biggest publicly listed company in Indonesia ( Market cap : Rp.152 Tn, or +13.23 % of total market cap. at IDX)
TELKOM listed at the Indonesia Stock Exchange (IDX), the New York Stock Exchange (NYSE) as well as the London Stock Exchange (LSE) on November 14, 1995,and also Publicly Offering Without Listing (POWL) at Tokyo Stock Exchange (TSE)
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TELKOM TELKOM Core BusinessCore Business
Market leader with more than 90% market share
Operated by Division : Reg. Div 1-7; FWN Div; Infratel Div;
CISC Div; Enterprise Div; and Subsidiaries :
CO
NS
OL
IDA
TE
DU
NC
ON
SO
L
New Wave Business with significant growth
Operated by:
No.1 cellular operator with more than 49% market share
Operated by:
AWI Finance B.V Balebat
Property, telco infrastructure, trade and finance services, call center and directory, and printing
As of March 31, 2009
Others
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TELKOM’s TELKOM’s Map of OperationsMap of Operations
Regional ISumatera Island
Regional IIGreat Jakarta
Regional IIIWest Java
Regional IVCentral Java& DIY Regional V
East Java
Regional VIKalimantan
Regional VIIEastern IndonesiaBali, Nusa Tenggara,Sulawesi, Maluku & Papua
Covers all over Indonesia : 33 provinces and 440 districts
7 Regional Division 913 Customer Service Point /
PlasaTELKOM (11 shared with GraPARI) More than 317 K Warung Telkom
Subscribers in Java (70%) 4 Areas 11 Regional Sales 71 GraPARI (51 shared with PlasaTELKOM) 271 Gerai HALO
Subscribers in Java (70%)
Access revenues will contribute >80% of revenues, despite Access revenues will contribute >80% of revenues, despite increased contribution of VAS (i.e. IPTV) post 2010increased contribution of VAS (i.e. IPTV) post 2010
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29
49
83
143
244
419
1
6
17
45
112
226
374
660
950
1,209
1,547
971884
763
552
314197
30
27
24
17
10
2008 2009 2010 2011 2012 2013
Other VASVOIPIPTVSMEAccess
346,122334,664
323,585312,872
302,515292,500
201,414
184,630173,250 169,070 170,558
246,076
185,151191,508
236,138212,139
194,881185,390
2008 2009 2010 2011 2012 2013
Broadband Revenues – Indonesia Industry ARPU
• VAS ARPU may reduce decline in overall ARPU if IPTV experiences reasonable take-up in Indonesia • Globally, IPTV has not been a profitable stand-alone business in most cases•The challenges for IPTV in Indonesia are even greater due to low broadband penetration and limited population who can afford IPTV•Assuming moderate take up, IPTV market is expected to reach US$112 million (~1.5 million subscribers) in Indonesia by 2013•Telkom currently has an aggressive plan for IPTV, with a planned commercial launch in Q42009
• VAS ARPU may reduce decline in overall ARPU if IPTV experiences reasonable take-up in Indonesia • Globally, IPTV has not been a profitable stand-alone business in most cases•The challenges for IPTV in Indonesia are even greater due to low broadband penetration and limited population who can afford IPTV•Assuming moderate take up, IPTV market is expected to reach US$112 million (~1.5 million subscribers) in Indonesia by 2013•Telkom currently has an aggressive plan for IPTV, with a planned commercial launch in Q42009
Source: Ovum, A.T. Kearney Analysis 2008
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ContentContent
TELKOM in Brief
The Nature of IPTV Services
IPTV Business Model
Summary
IPTV Design and Deployment
The Nature of IPTV/VOD ServicesThe Nature of IPTV/VOD Services
• IPTV/VOD services are inherently resource-intensive, with unpredictable demand fluctuations.• The issues that define the nature of IPTV/VOD services and lead to unpredictability and resource-
intensiveness include:– VOD/Unicast Concurrency: VOD session concurrency has a direct effect on the amount of unicast network
traffic, and is therefore a major variable in network design and reliable service delivery. Initial peak concurrency rates will likely be about 10 percent, although as VOD content and features such as nPVR are added, unicast video is expected to grow to more than 20 percent in the short term. This excludes unicast traffic as part of the channel- change mechanism, which can be on the same order of magnitude as VOD/nPVR during commercial blocks.
– Broadcast Channel Concurrency: The number of broadcast channels watched concurrently affects multicast replication throughout the network. Internet Group Management Protocol (IGMP) snooping can be deployed to block unwatched channels by pruning the related multicast tree branches, thereby optimizing bandwidth usage in the first, second, and third mile, based on actual viewing patterns.
– HD Content Growth: HD content grows in direct proportion to increased network bandwidth, whether broadcast or unicast. Even with advances in compression technologies, an MPEG-4 HD stream will consume a maximum of 8 Mbit/s. Many service providers believe the amount of HD will be a significant differentiator, making the addition of as much HD content, as quickly as possible, a top priority.
– STB Proliferation: The number of STBs per household – and features such as multichannel viewing for picture-in-picture and multi-angle viewing – further compounds bandwidth requirements as more channels are accessed concurrently per household. North American service providers are projecting somewhere between two and three STBs per home on average.
Key Challenges & RequirementsKey Challenges & Requirements
End-to-End IPTV Network ArchitectureEnd-to-End IPTV Network Architecture
Source : LightReading
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ContentContent
TELKOM in Brief
The Nature of IPTV Services
IPTV Business Model
Summary
IPTV Design and Deployment
Service Impact on Capacity Needs at Each Network LinkService Impact on Capacity Needs at Each Network Link
Source : LightReading
IPTV Design – A Case from TelkomIPTV Design – A Case from Telkom
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Open EcoSystem – IPTV Trial ArchitectureOpen EcoSystem – IPTV Trial Architecture
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ContentContent
TELKOM in Brief
The Nature of IPTV Services
IPTV Business Model
Summary
IPTV Design and Deployment
Methodology Methodology
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Business and Operational Transformation Project Objectives:To create a methodology for defining operator’s business requirements. Define case examples to facilitate internal and external discussions.
Pricing and Packaging Pricing and Packaging
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Shop Window Network Provider
Content Provider/
Editor
Service Provider
Access Network
Aggregation Provider (L2 o L3)
Service Provider
SP SP
Content
Reseller
Editor Editor Editor
STB STB STBSTBSTB
Telco
Other actors
Contents
Interface/
Content Provider /
Editore
Content Provider /
Editor
SP
Content Provider/
Editor
Service Provider
Editor/
Content Provider
STB
Telco’s Business Model
Build A Business Partner EcoSystemBuild A Business Partner EcoSystem
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Driven is Content CommunityDriven is Content Community
Business User
Individual
Family User
CP
– C
on
ten
t P
rovid
ers
New Value Chain – Operator should find its advantageous position to go after the new revenue/profit opportunities.
Financial
Education
Health
Media
NetworkOperator
En
d U
ser
Integrated Service Provider
SP-Service Provider
User Interface
Integrate many contents to provide good user
experience
• Digital lifestyle and workstyle• New user experience for
consumer• E2E solution for business user
Cultivate new markets in cooperation with other industries
New Business Model
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ContentContent
TELKOM in Brief
The Nature of IPTV Services
IPTV Business Model
Summary
IPTV Design and Deployment
SummarySummary
• Although, there are technical challenges to be carefully managed during an IPTV deployment, service providers establishing an IPTV business risk commercial failure – because of their inability to fully understand market dynamics, not addresing unique buying characteristics of target customers, and not orchestratin gappropriate value constellations.
• For service providers that carefully consider the business models, risk sensitivities and overall strategy to maximize competitive strengths, there is an opportunity to compete effectively and grow shareholder value.
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Thank you Thank you for your attention...for your attention...
Contact Address :R&D Center of PT Telkom IndonesiaGedung Menara R&D Lt.4Jl. Gegerkalong Hilir 47Bandung, 40152IndonesiaTel : +62-22-4572426Fax : +62-22-2012262Email : [email protected]
http://telkom-indonesia.com
Any further questions?