Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction
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Transcript of Henning Heinrich - Growth Hacking Meetup #5 - 19 customer acquisition channels to get traction
“A startup is a company designed to grow fast. … the only essential thing is growth. Everything else we associate with startups follows from growth.” - Paul Graham
Discover the one traction channel that brings the most traction for you company
source: Gabriel Weinberg / Justin Mares, Traction Book
1. Create a spreadsheet2. Brainstorm initial ideas3. Research successful and unsuccessful online
marketing strategies in your industry.4. Think of at least one idea for each channel.5. Evaluate ideas w/ probability of success
Usually only a few ideas will seem promising
source: Gabriel Weinberg / Justin Mares, Traction Book
Presentation by: Henning Heinrich
LinkedIn: @HenningHeinrich