Henkel Innovation Letter - Henkel-Adhesives · Innovative volume power styling for the maximum...

Henkel Innovation Letter III/2007

Henkel is a leader with brands and technologies that make people's lives

easier, better and more beautiful.

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- 2 - Henkel Innovation Letter III/2007

July 6, 2007 Dear all, In this issue of our Henkel Innovation Letter we are pleased to introduce to you some selected innovations from our business units: Laundry & Home Care: Persil Liquid “Circle Bottle” Purex Soft Sensitive Skin Vernel Glamour Edition Perwoll Black Contrast

Cosmetics/Toiletries: Taft Volume Power ACTIV Dr. Hoting got2b Style-tini Fa Natural & Pure / Natural & Soft BLONDME

Adhesives Technologies: Sista Repair Silicone CIMSEC CM 92 Premium Flex Hysol QMI708 MiraFoil

Your Investor Relations Team



Laundry & Home Care

Persil Liquid “Circle Bottle” More attractive & easier-to-use liquid detergents bottle

3rd big initiative within “Persil 100 years” anniversary:

New “circle-design” enhances brand equity in terms of performance, likeability and modernity

New spout & improved “clean-cap” for easy, clean dosage

New ergonomic handle

Rollout: Europe (for all European detergents brands)

Clean-Cap

x

Transparent Clean-Cap

Simple Dosage Ergonomic Handle

Strong Branding

Better Size Impression



Laundry & Home Care

Purex Soft Sensitive Skin Hypoallergenic softener with mild scent

First US fabric softener to offer fragrance in skin-sensitive liquid variant

Free of dyes and dematologist tested, for growing number of US consumers preferring hypoallergenic laundry products

Leverages Henkel’s competence as a leader in designing scented, hypoallergenic liquid softener from Europe to the US

Rollout: North America



Laundry & Home Care

Vernel Glamour Edition Luxurious fabric softener variants

3 new limited-edition fragrances from Vernel: White Elegance, Gold Deluxe, Blue Night

Addresses the consumer’s desire for glamour and luxury in everyday life by bringing fine fragrances to softeners

Strengthens Vernel’s leadership in successively offering fabric softener with on-trend fragrances

Rollout: Western Europe



Laundry & Home Care

Perwoll Black Contrast Relaunch of Perwoll Black with new concept “Contrast”

Improved “Contrast” formula which prevents dark and black colors from bleeding onto other lighter colors (lighter colors will not turn grey)

7-times better color protection for dark and black garment than ordinary detergents

Upgraded design to support communication of new concept and increase differentiation vs. competitors

Rollout: Western Europe



Cosmetics/Toiletries

Taft Volume Power First volume styling line with push-up effect for up to 100% more volume

Innovative volume power styling for the maximum amount of volume that lasts for up to 48 hours

High performance Push-up Lift Effect formula lifts the hair from the roots on and ensures perfect volume right to the tips

New mega volume power hairthickening lotion transforms fine hair into thicker, fuller hair with up to 100% more volume

Rollout: Europe




ACTIV Dr. Hoting Premium retail hair care line against hair loss

Technological breakthrough: activation of the hair root

Versions for women and for men

High performance formula with Echinacea, Carnitine Tartrate and Taurine

Tested in external study: brings hair loss level back to normal

Rollout: Europe




got2b Style-tini Styling line that turns you into a hottie while providing 24h “dusk ‘till dawn” hold for long lasting styles

The high performance ‘24h Technology’ ensures perfect hold from the roots to the tips that lasts for up to 24 hours

Innovative styling for soft natural, ‘love to touch’ hair without leaving hair stiff or sticky

The new humidity-resistant formula provides hair with incredible, long-lasting shine until the party is over

Rollout: North America & Europe




Fa Natural & Pure / Natural & Soft Shower & bath care and deodorants - inspired by nature

Fa “Natural” shower & bath care contains natural flower fruit extracts (Pure variants) and botanical milk (Soft variants)

Fa Natural & Pure deodorants combine reliable 24h deo protection with naturally light fragrances of rose and orange

Fa Naturals are available in the variants Orange & Peachblossom, Rose & Passionflower, Rose & Almondmilk and Lemongrass & Olivemilk

Rollout: Europe & Middle East/North Africa




BLONDME First complete Professional color, care and styling approach specifically for blonde hair to create supreme blonde hair quality

Multi-blonde Tonal & Lifting System with over 40 tone options and unique blonde consultation enable precise color match

Glorious blonde through new prism shine technology and premium performance lightener with up to 8 levels of lift

Superior blonde results created in salon are maintained at home by specific tone revivers in care & styling products

Rollout: Global



Adhesives Technologies

Sista Repair Silicone Especially for renovating in a mini cartridge

100% waterproofness, for leakproof joints

Based on new SilicoTec Technology

Time- and cost-saving for user:

Excellent adhesion on all surfaces, even on old silicone joints

Optimal size for doing renovation and repair jobs

Rollout: Germany




CIMSEC CM 92 Premium Flex Professional tile adhesive for extreme requirements

Highly flexible, extremely secure tile laying of ceramic tiles, natural and artificial stones

Superior adhesion on all surfaces (floors, walls) for all tile sizes (especially for large-sized tiles and plates)

Laying on critical undergrounds (e.g. terrace with frequent frost and dew changes, dry floor and wooden building board)

Excellent handling properties (easy to spread, long correction time, fast hardening)

Proven to match high quality requirements

Rollout: Austria, further roll-out in Europe planned




Hysol QMI708 New high-performance die-attach paste for small die on copper leadframes

Developed for small leadframes (2.5mm x 2.5mm) used in today’s small footprint devices (cellular phones, PDA etc.)

Superior performance and manufacturing flexibility for advanced semiconductor packaging production:

Dispenses exceptionally fast with no defects

Low bond-joint resistance (electrical conductivity)

Set up time is less than 5 minutes (less down time)

Rollout: Global




MiraFoil Metallic foil-effect coating for printed surfaces

Produces the metallic look of stamped foil enhancing the brilliance of printed surfaces

Metallic areas are applied selectively, as needed, and at print speed

Streamlines customer’s process by eliminating off-line foil lamination or stamping

Unlike foil laminating, MiraFoil is environmentally-friendly and recyclable, assisting customers in meeting “green” initiatives

Rollout: Global



What can we do for you?

Henkel KGaA Investor Relations Oliver Luckenbach

+49-2 11-7 97 16 31 Fax:+49-2 11-7 98 28 63 [email protected] Sabine Katterbach

+49-2 11-7 97 36 09 Fax:+49-2 11-7 98 136 09 [email protected] Tim Lange

+49-2 11-7 97 15 10 Sabine

Katterbach

Maria Dominguez

Parra

Oliver Luckenbach

Andrea Haschke

Tim Lange

Ines Göldner

Fax:+49-2 11-7 98 115 10 [email protected] Andrea Haschke

+49-2 11-7 97 21 66 Fax:+49-2 11-7 98 121 66 [email protected] Maria Dominguez Parra

+49-2 11-7 97 72 78 Fax:+49-2 11-7 98 172 78 [email protected]

Ines Göldner

+49-2 11-7 97 39 37 Fax:+49-2 11-7 98 139 37 [email protected]

Henkel Innovation Letter - Henkel-Adhesives · Innovative volume power styling for the maximum...

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