hely y · 2018. 8. 1. · 2016 Rates (monthly) Dimensions (pixels) Cost Leaderboard 600 x 60 $2,500...
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88% of readers state OPI is the best source of industry news and intelligence 66% of readers use the information provided by OPI to influence their business decisions 40% of readers find the advertising useful and relevant Now in its 25th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, information and networking. With a portfolio that includes the industry’s most essential and influential publications, a market leading website, global events and resources such as marketing and recruitment, OPI has become a trusted name in more than 110 countries throughout the world. The only independent printed magazine for the US business products industry 11,000+ global subscribers
Transcript of hely y · 2018. 8. 1. · 2016 Rates (monthly) Dimensions (pixels) Cost Leaderboard 600 x 60 $2,500...
88%of readers state OPI is the best source of industry news and
intelligence66% of readers use the
information provided by OPI to influence their
business decisions
40%of readers find the advertising useful
and relevant
Now in its 25th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, information and networking. With a portfolio that includes the industry’s most essential and influential publications, a market leading website,
global events and resources such as marketing and recruitment, OPI has become a trusted name in more than 110 countries throughout the world.
The only independent printed magazine for the US business products industry
11,000+ global subscribers
15,000+ unique monthly visitors to opi.net
OPI Magazine brings the latest news and hot topics from around the world to business products professionals. Its in-depth coverage of the industry, from financial results and channel updates to interviews with the most senior players, attracts a readership of the highest calibre.
Print Digitalopi.net and OPI App editions provide a gateway to real-time reporting through a unique multichannel platform. Our digital media portfolio offers global editorial coverage, media and innovative advertising solutions on mobiles, PCs and tablets.
OPI Digital is continually evolving to maintain and enhance its effectiveness through the use of new technologies.
eNewsOPI delivers daily and weekly newsletters to a global audience of senior OP executives and industry members.
Both timely and targeted in their execution, they offer a powerful way to engage with our industry. Offering a myriad of advertising opportunities, these newsletters enable advertisers to benefit from impression and click-through data.
EventsOPI’s global reach attracts unbeatable audiences to a portfolio of events where delegates come together to be educated and enjoy unrivalled networking.
Influential players from around the world regularly attend OPI’s forums, awards dinners and other specifically-focused events held in the US and Europe.
magazine
Latest news, interviews and analysis
Latest news, interviews and
analysis
Latest news from the industry
Straight to your inbox
Daily
Today’s news
magazine
Latest news, interviews and analysis
OPIBLOGS
OPIBLOGS
26,000+ average monthly visitors to opi.net
OPI magazine reaches over 11,000 senior decision-makers at the leading resellers of business supplies worldwide
ADvEoALSo/Alpha InternationalAmazonAskulAuchanBasics office ProductsBPGIBureau valléeBüromarkt BöttcherCarrefourCorwellEoSAEssendant
Evo Group Fiducial office SolutionsHiTouch Business
ServicesIndependent StationersInteractionKaut-BullingerLyrecoMetroNovexcooffice 1 Superstoresoffice Depotofficeworks
Printus/oTTo officeShopletSoenneckenSpicers/officeTeam GroupSP RichardsStaplesSupplies NetworkTescoWalmartWaltonsWarehouse StationeryWB Mason
plus thousands more
Circulation
11%
4%
45%
40%
Company type
69% Reseller
15% Wholesaler/Distributor/Importer
13% Manufacturer/Vendor3% Other
Job function
4% Financial/Admin/Other
32% Sales/Marketing
32% Buying Purchasing
27% Director/Senior Management
5% General Management
FEATURE 1 FEATURE 2FEATURE 3
EvEnT REvIEw/PREvIEw
BOnUS DISTRIBUTIOn
JAnUARYAdvertising Deadline: 20th November
FM Special (including MRO, Safety, etc)ISSA/INTERCLEAN North
America ReviewPaperworld Preview
VOW Green Light
FEBRUARY Advertising Deadline: 6th January
Security & Data Protection Writing Instruments
Paperworld InterviewEOPA/OPI Partnership
Preview
Paperworld (Frankfurt)Paperworld Middle East
MARCHAdvertising Deadline: 4th February
Vendor Special Paperworld Review OPI Partnership & EOPA
APRILAdvertising Deadline: 3rd March
Paper Education/ Back-to-school
ISSA/INTERCLEAN Europe Preview
MAYAdvertising Deadline: 7th April
Breakroom Special
JUnEAdvertising Deadline: 5th May
Visual Communications Traditional OPSP Richards ABC Preview
NAOPA Preview
JULYAdvertising Deadline: 23rd June
Technology Special Furniture NeoCon Review SP Richards ABC
SEPTEMBERAdvertising Deadline: 4th August
Jan/san Special ISSA/INTERCLEAN North America
OCTOBERAdvertising Deadline: 8th September
Mailing & Packaging StampingTop 100
EPIC Preview
Green Thinking Supplement An OPI supplement covering sustainability and CSR in the business supplies industry
nOvEMBERAdvertising Deadline: 6th October
Business Machines Imaging Supplies/MPSSpecial Feature:
OPI is 25!Big Buyer, EPIC
OPI Global Forum
OPI Magazine Editorial Calendar
January March
May July September
Contact informationEwan Dickson, VP – Continental Europe,
Middle East & Africa Tel +44 20 7841 2954; Mobile +44 7809 501 932
Email [email protected]
Chris Turness, VP – North America & UK Tel +44 20 7841 2953; Mobile +44 7872 684 746
Email [email protected]
Steve Hilleard, CEO Tel +44 20 7841 2940; Mobile +44 7799 891 000
Email [email protected]
Andy Braithwaite, Editor-at-large Tel +33 4 32 62 71 07; Mobile +33 6 98 29 45 71
Email [email protected]
Heike Dieckmann, Editor Tel +44 20 7841 2950 or +44 1462 422 143
Email [email protected]
ArtworkFiles should be supplied as press-quality PDF to size, including crop marks and page image bleed.
If supplying an InDesign file, please ensure all fonts and images are supplied and saved as CMYK EPS or TIFF format 300dpi. In the case of Illustrator, please ensure that all fonts are saved as outlines.
Fonts Please ensure that all fonts (printer and screen) are supplied.
Proofs and reproduction quality We require a cromalin-quality proof with all media supplied.IF A CROMALIn-QUALITY PROOF IS nOT SUPPLIED, OPI MAGAzInE wILL nOT BE HELD RESPOnSIBLE FOR THE QUALITY OF ADvERT REPRODUCTIOn.If you are sending a proof by courier within two days or less of the given copy deadline, it may be required for you to send it to a different address – please ask for details.
Production, OPI Magazine, 2nd Floor, 112 Clerkenwell Road, London EC1M 5SA, UK
Address: ftp://ftp.opi.net Username: opiclient Password: opi2008
2016 Rates & Print Specifications
Jack FrancisProduction AssistantTel: +44 20 7841 2950Email: [email protected]
Charlotte GerhardtDesignerTel: +44 20 7841 2943Email: [email protected]
Sending materials
Contact details
Advertising Rates
Full pAgE Monthly cost per advertisement
OpI advert packages Full circulation Europe only uSA/Rest of World
Platinum Partner Programme Price on application
Series booking x 10 $5,600 $3,200 $3,800
Series booking x 6 $6,700 $3,800 $4,200
Series booking x 3 $7,600 $4,200 $5,000
Single insertion $8,400 $4,800 $5,600
HAlF pAgE Monthly cost per advertisement
OpI advert packages Full circulation Europe only uSA/Rest of World
Platinum Partner Programme Price on application
Series booking x 10 $3,100 $1,800 $2,100
Series booking x 6 $3,700 $2,100 $2,300
Series booking x 3 $4,200 $2,300 $2,600
Single insertion $4,600 $2,600 $2,900
Single pageTrim size: 277mm x 200mm (10 7/8” x 7 7/8”) portrait – allow 4mm (5/32”) image bleed around all edges.
Half a pageHorizontal trim size: 166mm x 126mm – allow 3mm image bleed around all edges.
vertical trim size: 81mm x 258mm – allow 3mm image bleed around all edges.
Single pageDouble page spread:Trim size: 277mm x 400mm (10 7/8” x 15 3/4”) landscape – allow 4mm (5/32”) image bleed around all edges.
Double page spread
Half page
Half page
60,000+ average monthly page impressions
5,000+ app edition distribution
OPI’s digital media portfolio delivers maximum industry exposure and targeted results
Website: opi.netBrand your message on the industry’s leading news and analysis website and start driving audience engagement to your products and services. opi.net averages 60,000 monthly page impressions with 26,000+ visitors, 15,000 of these being unique.
Ad type Cost
Dimensions (pixels) Global
North America EU
Skyscrapers 160 x 756 $3,000 $2,100 $1,800
Top Leaderboard 610 x 78 $2,550 $1,800 $1,575
Homepage Banner 600 x 120 $2,550 $1,800 $1,575
Other Banners 610 x 78 $2,100 $1,500 $1,275
Bottom Banner 610 x 78 $2,100 $1,500 $1,275
Button 300 x 250 $2,100 $1,500 $1,275
Daily eNews ServiceThe OPI newsletter provides over 11,000 readers with original analysis on breaking industry news and information five times per week.
2016 Rates (monthly) Dimensions (pixels) Cost
Leaderboard 600 x 60 $2,500
Bottom Banner 400 x 80 $1,500
Button 200 x 200 $1,150
Featured Video $1,150
App EditionReaching over 5,000 professionals, the iOS and Android mobile/tablet OPI App is the perfect way to reach decision-makers using the latest in digital ad technology.
2016 Rates Cost
Ads inc video or pic gallery $1,500
App Sponsor $1,000
Banner $750
video 2016 Rates Cost
One week showcase on opi.net & daily eNews
$1,500
Sponsorship of OPI TV content POA
online AdvertorialsA softer approach to traditional email blasts, OPI will host your content on opi.net and market it to our customer base using the daily eNews service.
2016 Rates Cost
One month opi.net & two weeks on eNews $3,500
Cost
Corporate Membership
5+ 10 25 50
Bronze Membership
SilverMembership
GoldMembership
Club OPIMembership
OPI Corporate Membership is a new membership package created for OPI’s most loyal customers. It includes some of the leading services
they can normally take advantage of, but are now being offered as an annual package at a significantly reduced rate.
Annual $1,000SAVE $499
Annual $3,000SAVE $1,547
Annual $6,000SAVE $4,795
Annual $9,000SAVE $7,010
Digital membership (online only) $150 (per member) 4 7 20 40
Premium membership (online and print edition) $299 (per member) 1 3 5 10
Annual Salary Survey research $600 P P P P
Annual State of the Industry report $1,200 P P P
European OP Awards Dinner ticket $450 P P P
OPI Executive Dinner or Lunch $350 P P P
European or Global Forum ticket $3,700 P P
+ 2 nights’ accommodation $720 P
20% discount on bespoke research P P P P
20% discount on published research P P P
20% off executive recruitment services P P
30% discount on extra forum tickets P
Exclusive Benefits
• OnePremiumSubscriptionworth$299:includesOPI Magazine in hardcopy (10 issues per year) plus unrestricted access to all opi.net content online and via the OPI App
• ExclusiveinvitestoallOPIVIPExecutiveLunchesandDinnersinNorthAmericaandEurope,plusoneguestinvite (non-colleague) for each event
These high-level discussion and networking functions are only available to OPI VIP members and are held twice a year in each of three markets: the USA, UK and Germany. A modest attendance fee to cover food/drink is only charged if the event is not sponsored
• Dailynewsstoriesemailedinfulleveryday–noneedto click on each story and visit opi.net. Quick and easy information, exclusively for time-pressed VIP members
• Prioritybreakingnewsalerts–mostimportantnewsstories delivered directly to your inbox the moment they are verified by the OPI editorial team
• Exclusiveaccesstoamonthlyfocusgrouporroundtablediscussion (hosted conference call) on hot industry topics –onlyavailabletoOPI VIP members*
• Invitationtojointhe OPICEOForumgrouponLinkedIn
• Quarterlyindustryconfidencesurveysinfull,notjustthehighlights currently available to regular members
• Personalisedassistancetoeffectintroductionstokeycontacts in the OPI database (maximum four per year)
• 10%discountoffthepublishedregistrationfeeforselected OPIevents:* § Global Forum (discount worth $350) §EuropeanForum(discountworth$350) §EuropeanOfficeProductsAwardsdinner
• 15%discountagainstthepublishedcostofselectedOPI products(canbeusedbythecompanyandnotjusttheindividualmember): § digital advertising (banner ads, daily news sponsorship,
online product directory, etc) §research–publishedreportsorbespokeprojects § executive recruitment services § training
• Dedicatedaccountmanagertoensureyoureceivemaximum benefit from your VIP Membership
VIP Membership
$ $ $
$ $ $
* Can be transferred to one colleague if the member is not available, or if it is more appropriate for an associate to participate
OPI’s VIP programme gives key executives access to a host of new value-added services that are exclusive to VIP members. Membership is highly personalised and offers substantial discounts on a variety of OPI products and services.
Annual Membership is $999
