Helsinki, July 2006

New approaches towards enhanced sustainability, deployment and forecasting

of community funded projects

SPI - Sociedade Portuguesa de Inovação InnoUniLearning Project Coordinator

byAndreas Meiszner

                     

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

"What I worry about much more is our ability to make the necessary cultural changes to meet the new demands of the digital native."

Rupert Murdoch, 14.4.05

“To me, the challenge is not awareness, the challenge is engagement," John Hayes, CMO, American Express

Harley Davidson relinquished control of its brand to its biker community, with overwhelmingly positive results.

Mark Blaxill, senior vice president, Boston Consulting Group

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

What makes some projects more successful than others?

Clearly understand target group needs

Involve target group in all relevant activities

Seek regular feedback and provide updates

Foster openness and interaction

Establish the critical mass to create strong communities

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

And in the “real” world?

Consumer power – growth of consumer communities

See-through companies – increased transparency in business

Your customers want to work for you – co-creation at work

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

How could this benefit Community funded projects?

Impacts:

Allows the embedding of projects in large and well established open

frameworks

Facilitates tracing, comparison and discussion on projects –

even before they are completed

Generates dynamic content, not static, which

can easily be further developed

Increases the benefits for the target group,

since the target group is involved to a higher degree

And further enhances sustainability, allowing a better forecasting of

future needs

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Sustainability, Deployment and Forecasting

Recommendations

Strategically support:

Development of open and large NoEs and CoPs

- Is a narrow group of experts really all we

need?

Copyleft instead of Copyright, where appropriate, to foster

the reuse and improvement of earlier achieved results

- don’t reinvent the wheel

Open and inclusive project structures

- e.g. publish early / seek early feedback

Consolidation of the fragmented virtual European

landscape of (EC funded) projects & outcomes

- bundle strength and create synergies

InnoUniLearning – The Fostering of Innovative eLearning Strategies in Higher Education

Thank you for your attention!

andreasmeiszner@spi.pt