Understanding Nonprofit Management, the Nonprofit Sector ...
Helping Your Nonprofit Operate at PEAK Performance
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CHIP CONLEY Founder of Joie de Vivre Hotels Author of PEAK + Emotional Equations Founder of FEST300 Helping Your Nonprofit Operate at PEAK Performance
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Chip Conley, Best Selling Author & Entreprenuer Thriving nonprofits require effective leaders. And while there's no magic recipe that creates an amazing leader, Chip will talk about how he used psychologist Abraham Maslow's iconic Hierarchy of Needs as a means of creating peak experiences in his business, and especially how he's used this model with many of his favorite nonprofits. Discover how your nonprofit can reconnect with its purpose and hear Chip's thoughts on why nonprofits actually enjoy advantages over today's for-profits.
Transcript of Helping Your Nonprofit Operate at PEAK Performance
CHIP CONLEYFounder of Joie de Vivre Hotels
Author of PEAK + Emotional EquationsFounder of FEST300
Helping Your Nonprofit Operate at PEAK Performance
Life, and work, is all about where you pay your attention.
Just as people experience varying levels of fulfillment …
… so do organizations.
CALLING
CAREER
JOB
My Calling in Life?
CreateCreate
You Are Where You SleepYou Are Where You Sleep
“Identity Refreshment”
1. Unique Corporate
Culture
2. Enthusiastic Staff
3. StrongCustomerLoyalty
4. Profitable +Sustainable
Business
The Service Profit Chain: Karmic Capitalism
By 2001 JDV was flying high.
ESTEEM
SOCIAL / BELONGING
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy of Needs
SELF- ACTUALIZATION
Where Peak Experiences Occur
What Does a Self-Actualized OrganizationLook Like?
FEELING LIKE A VIP
RESPONSIVE STAFF SERVICE
A QUIET AND SAFE ROOM
A COMFORTABLE AND CLEAN BED
Hotel Hierarchy of Needs
IDENTITY REFRESHMENT
Self Actualization
Physical
Safety
Social Belonging
Esteem
Transformation
TRANSFORMSelf-Actualization
SUCCEEDSocial / Belonging +
Esteem
SURVIVEPhysiological + Safety
Employee
TRANSFORM
SUCCEED
SURVIVE
Creates InspirationMEANINGCalling
Creates LoyaltyRECOGNITIONCareer
Creates Motivation
MONEYJob
Creates EvangelismUNRECOGNIZED NEEDS
TRANSFORM
Customer
Creates CommitmentDESIRES
SUCCEED
Creates Satisfaction
EXPECTATIONS
SURVIVE
Investor/Donor
Creates Pride of OwnershipLEGACY
TRANSFORM
Creates ConfidenceRELATIONSHIP ALIGNMENT
SUCCEED
Creates TrustTRANSACTION ALIGNMENT
SURVIVE
UNRECOGNIZEDNEEDS
DESIRES
EXPECTATIONS
Customer
MEANING
RECOGNITION
MONEY
Employee
LEGACY
RELATIONSHIP ALIGNMENT
TRANSACTION ALIGNMENT
Investor/Donor
Unique Corporate
Culture
Enthusiastic Staff
StrongCustomer
LoyaltyProfitable +Sustainable
Business
Peak Performing Organizations Consciously Using Maslow
Nonprofit Leaders Operating at PEAK Performance
1. Create an organizational Culture that is a magnet for good people and great practices.
2. Realize that it's the Meaning that drew their Employees, but Money and Recognition is what allows them to stay.
3. Stabilize the base of the Customer pyramid but are constantly brainstorming about how to mind-read their unrecognized needs.
4. Assure that they're transactionally aligned with their Boards, but use the Organization's Legacy as the inspirational carrot.
Creating Peak Experiences Creates Peak Performance
Seek the PeakSeek the Peakchipconley.com
