Helping Your Business Grow - Amazon S3 · 2019-10-02 · MURRAY COUNTY NEWS NOBLES COUNTY REVIEW...

Helping YourBusiness Grow

2019

ADVERTISING

RATES AND

INFORMATION

jobs.marshallindependent.com • cu.marshallindependent.com

The City of Marshall is a growing and vibrant city located in SouthwesternMinnesota. Home to Southwest Minnesota State University, many local parks, alibrary and great retail and restaurants. Marshall has something for everyone.Marshall is also a leader in the industry, technology and education, attractingmany employees from the surrounding area.

County: Lyon

Region: Southwest

Distance from Twin Cities: 143 miles

Distance from nearest MSA* (St. Cloud): 133 Miles

US Congressional District 7

MN Legislative District 16

www.marshall-mn.org

C i t y O f M a r s h a l l O v e r v i e w

Marshall Lyon County

Population, 2016 14,056 26,337

Housing Units, 2016 5,929 11,374

BUSINESS QUICK FACTS: Lyon County Minnesota

Private nonfarm establishments, 2014 810 147,483

Private nonfarm employment, 2014 12,921 2,566,086

Q u i c k F a c t s f o r L y o n C o u n t y / M i n n e s o t a

Major Employers Products/Services Employees

The Schwan Food Company Food Manufacturing 1,700US Bancorp Business/Credit/Leasing Financial Services 550Avera Marshall Regional Medical Center General Medical & Surgical Hospital 490Turkey Valley Farms Poultry Processing 450Southwest Minnesota State University Four-Year University 440Hy-Vee Foods Grocery Store 420Marshall Public Schools Elementary and Secondary Schools 350Mid Continent Cabinetry Cabinet Manufacturer 265Wal-Mart Super Center Discount Department Store 240Archer Daniels Midland Company Grain & Oilseed Milling 240Affiliated Community Medical Center General Medical 170Runnings Farm & Fleet Supplies 165Ralco Nutrition Manufacture Prepared Feeds 160Customer Elation - Marshall Location Call Center Services 150HiRel Systems, LLC Electronics Manufacturing 130Menards Home Improvement/Super Center 130REM Services, Inc. Adult Disability Services 125Reinhart Food Service, Inc. Food Service Company 105BH Electronics Inc. Electronic Equipment & Component Mfg. 100

page 2 • Independent Advertising Rate and Information

507-537-1551 • www.marshall independent.com

c o m m u n i t yp r o f i l e

BUSINESS RESOURCESEconomic Development AuthorityConvention & Visitor’s Bureau (CVB) - 507-537-1865Chamber of Commerce - 507-532-4484

MEDICAL SERVICESHospital Beds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49Nursing Home Beds . . . . . . . . . . . . . . . . . . . . . . . . .76Doctors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54Dentists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Nearest Hospital . . . . . . . . . . . . . . . . . . . . . . . . .in city

COMMUNITY INFORMATIONCity of Marshall Lyon County

High School Graduate . . . . . . .91.7 ................92.1%Bachelor’s Degree or Higher . .30% ................25.8%Home Ownership Rate . . . . . . .55.1%...............67.7%

RETAIL SALESCity County

2010 . . . . . . . . . . . . . . .$303,986,201 $361,127,3732013 . . . . . . . . . . . . . . .$457,400,000 $603,920,000

RECREATIONAL OPPORTUNITIESSouthwest Minnesota State University, Marshall AreaYMCA, Municipal Swimming Pool with water slide,Boards & Blades Skate Park, Red Baron Ice Arena,Bandshell, Legion Field, 9 & 18 Hole Golf Course,Library, Regional Event Center, 10 City Parks, Marshall Area Dog Run

MEDIANewspapers: Daily . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Weekly Shopper . . . . . . . . . . . . . . . . . . . . . . . . . .2Radio Stations: AM . . . . . . . . . . . . . . . . . . . . . . . . . . .1

FM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Community Access TV . . . . . . . . . . . . . . . . . . . . . . .1

ACCOMMODATIONS/MEETING SPACEMotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Motel Units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .445Bed & Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Meeting Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . .24Capacity of Four Largest . . . . . . .2,300-800-600-420

COMMUNITY ACTIVITIESFestivals/Arts:

Sounds of Summer, Southwest Minnesota StateUniversity Homecoming Days, Lyon County Fair,Pursuit of Excellence Band Festival, CommunityBand Concert Series, Shades of the Past Car Show4th of July Festival

Service Organizations . . . . . . . . . . .Over 200+ clubs and organizations

Independent Advertising Rate and Information •

507-537-1551 • www.marshal l independent.com

c o m m u n i t yp r o f i l e I I

Top 10 reasons To adverTise1. advertising establishes contact. Advertising is a preferredmethod for introducing people to products and services. Advertisingcultivates new prospects. Advertising builds awareness. Before expo-sure to advertising only one in five buyers is aware of a companyand/or its product. Six out of 10 suppliers claim that maintaining orincreasing awareness is a marketing objective. Buyers are alwaysmore aware of the most aggressively marketed products. A significantnumber of sales are lost because the consumer simply did not haveenough knowledge of the product. As awareness increases, buyers aremore likely to consider purchasing that specific product. 2. advertising builds preference. Consumers believe that buying afamiliar brand usually guarantees approval (81% according toSimmons research). Brand preference is directly impacted by invest-ing in advertising. Advertising is a proven means of raising a brand’sreputation and preference level among consumers. 3. advertising educates and develops prospects. Consumers preferto learn more about products through advertising. Advertisingbecomes the knowledgeable salesperson missing from many storestoday. Advertising turns wants into needs. Advertising helps educa-tion, and it helps differentiate benefits and features.4. advertising reduces the cost of sales. In a world with fewerknowledgeable salespersons, advertising reduces direct selling costs.Knowledgeable customers often know exactly what they want to buy,reducing the time needed to sell them. It costs about one-fifth asmuch to retain and sell to an existing customer as it does to acquireand sell to a new one. Advertising is a tool for selling existing cus-tomers more and reducing the cost of sales. 5. advertising helps sell existing customers more products andservices. One study found that 9 out of 10 buyers continue to look ata vendor’s ads after making a purchase. Close to 90% of buyers(88%) cite one of the top reasons to read ads from vendors they havepurchased from in the past is to learn about new models andupgrades. Advertising reassures buyers they have made a good deci-sion. After-purchase assessment is important to 43% of all buyerssurveyed. And 92% of buyers continue to read ads for a product aftera purchase is made, increasing the odds that they will be happy withtheir purchase and buy from you again.6. advertising helps close the sale. Advertising builds traffic, pro-vides incentives for acting now and links to website, coupons andtoll-free numbers, which all can directly help close the sale. Point-of-sale ads, and as-seen-in-ad signage are used as sales tools by adver-tisers to speed the closing process. Advertising reinforces good deci-sions and creates the best prospects for future sales. 7. advertising is an effective sales tool. 7 out of 10 salespeople sur-veyed said they use ad reprints as a selling tool.8. advertising saves time for both you and your customers.Customers believe advertising saves them time and money in com-parison shopping. Therefore, the customer who has been exposed toadvertising is closer to making an informed decision, saving you timeand money as well.9. advertising keeps you top-of-mind. For most product categories,fewer than 4% buy a particular general merchandise product in agiven week. About half of this 4% buy a particular item within aweek of deciding to make the purchase. The purchase is typicallyunplanned. Once the decision to buy is made, the consumer reliesheavily on advertising to help them decide where to buy.10. advertising works! Millions of manufacturers, retailers, servicebusinesses, and individuals advertise every day, over and over again,because advertising works.

Distribution and Circulation for the Independent and Country Spirit as ofJanuary 1, 2019.Source: Draw records of the Independent to audit by the Audit Bureau ofCirculation.Certification: I hereby certify that the amounts contained herein accurately reflect the Circulation records of the Independent, according to the Audit Bureau of Circulation.Subscribed and sworn to before me this January 1, 2019.

Notary Public Lyon County, Minnesota Russell D. Labat, Publisher/General Manager

*My Commission expires January 31, 2017 The following breakdown shows the distribution by county and communityarea for the Independent and Country Spirit

• Independent Advertising Rate and Information


d i s t r i b u t i o nc i r c u l a t i o n

and

TOWN & ZIP CODE INDEPENDENT Country Spirit (non-subscribers) TOTALZONE 1Marshall NIE/56258 153 0 153Marshall 56258 2,102 3,005 5,107Green Valley 56258 0 0 0ZONE 1 TOTAL 2,312 3,005 5,176

ZONE 2Balaton 56115 110 388 340Cottonwood 56229 177 409 588Garvin 56132 36 146 187Ghent 56239 57 82 148Lynd 56157 70 191 196Minneota 56264 229 301 653Russell 56169 48 154 221Taunton 56291 46 94 145Tracy 56175 210 700 957Milroy 45 59 110ZONE 2 TOTAL 1,028 2,524 3,552

ZONE 3Arco 56113 16 53 87Canby 56220 178 753 934Clarkfield 56223 45 404 460Hanley Falls 56245 13 174 189Hendricks 56136 48 239 342Ivanhoe 56142 98 282 433Lake Benton 66 225 265Lucan 56255 14 169 186Porter 56280 36 185 227Ruthton 56170 43 114 165Seaforth 2 0 2Tyler 56178 150 245 433Vesta 56292 32 111 133Wabasso 56293 30 392 427Walnut Grove 56180 77 508 602Wood Lake 56297 38 301 353

ZONE 3 TOTAL 1,885 4,155 5,238

ZONE 4Belview 56214 4 0 7Boyd 56218 6 251 272Currie 56123 24 85 104Dawson 56232 11 116 306Echo 56237 30 146 175Granite Falls 56241 43 558 604Holland 56139 5 200 203Lake Wilson 56151 5 0 2Lamberton 56152 7 658 648Pipestone 56164 9 0 10Redwood Falls 56283 18 0 23Slayton 56172 89 1,006 1,065Westbrook 56183 23 0 16ZONE 4 TOTAL 274 3,020 3,435

Miscellaneous 92 0 87

GRAND TOTAL 4,289 12,704 17,481

The Southwestern Peach display deadline is Friday noon. (This ismoved ahead to Thursday noon in case of a Monday holiday.) Theword advertisement deadline is Monday noon. (This is movedahead to Friday noon in case of a Monday holiday.)

A full page in the Southwestern Peach is 6 columns by 15 inches or 90column inches. Because of the header, the front page size is 6columns by 12.5 inches. The cost per column inch is $8.75, making afull page $878.50 and a half page $393.75. Front & back pages aresold 1 year in advance. Color is also available in the Peach, color - $175. Ask our advertising staff about availability.If your advertisement runs in both the Independent and Southwestern Peach, your Peach rate is lowered to $6.70 acolumn inch, as a pick-up rate. If you would like your advertisement in other Peach publications, we would be glad to assist you. Repeat/frequency discounts available.

The cost of word advertisements is $7.25 for the first 20 words, plus15 cents for each additional word over 15. If you run your wordadvertisement for 2 weeks in the SW Peach, the 3rd week is free.(3 weeks for the price of 2).

The Southwestern Peach circulation hasover 50,000 readers!!

SUPPLEMENT TO:

BALATON PRESS TRIBUNEFULDA FREE PRESSHENDRICKS PIONEERIVANHOE TIMESLAMBERTON NEWS

LAKE BENTONVALLEY JOURNAL

MURRAY COUNTY NEWSNOBLES COUNTY REVIEWAdrian

PIPESTONE COUNTY STARSENTINEL/TRIBUNESLAYTON WHEEL-HERALD

TRACY HEADLIGHT-HERALDTRI-COUNTY NEWSCottonwoodBelviewEcho

TYLER TRIBUTE

The Southwestern Peach is an insert in the MARSHALL INDEPENDENTand the following surrounding area newspapers:

PEACH ADVERTISEMENT SIZES1 column 1.569” . . . . . . . .9.5 picas2 column 3.306” . . . . . . .19.1 picas3 column 5.042” . . . . . . .30.3 picas4 column 6.778” . . . . . . .40.8 picas5 column 8.514” . . . . . . .51.1 picas6 column 10.25” . . . . . . .61.6 picas


s o u t h w e s t e r np e a c h

Got news? Submit it through our Virtual Newsroom!

No need to bother with snail mail, faxes or e-mail. Come inside, and let us help you sub-mit your news, whatever the topic!

The virtual newsroom is equipped to handle alltypes of news:

•Community•Business•Education•Sports•Religion•Entertainment•Engagements

•Anniversaries•Birth•Wedding•News Tips•Letters to the Editor•Photos•News Releases

And Much, Much More.

v i r t u a l n e w s r o o m

To submit your news on our virtual newsroom go to:

www.marshallindependent.comand click on the Submit News button


The Independent is a MAC OS environment and we canaccept electronic files that meet the following standards:

AD SIZESDisplay1 column ..................1.583”................9p62 column ..................3.266" ................19p7.23 column ..................4.949" ................29p8.44 column ..................6.632" ................39p95 column ..................8.315" ................49p10.86 column ..................10.00”................60p

Classified1 column ..................1.022" ................6p22 column ..................2.144" ................12p10.43 column ..................3.266" ................19p74 column ..................4.388" ................26p35 column ..................5.510”................33p76 column ..................6.632" ................39p9.57 column ..................7.754" ................46p68 column ..................8.876" ................539p9 column ..................10.00”................60p

•QuarkXpress 8 FilesCollect for output and send all corresponding files. Fonts not in our system will be replaced by similar font.

•PDF FilesPlease pre-flight any colored pdf’s to make sure they separate properly as CMYK. Blacks must be on theblack plate, not separated on four plates. All pdfs should be high resolution.

•Adobe IllustratorConvert fonts to paths.

•Adobe Photoshop(eps-tiff-jpeg) Resolution of gray/color imagesshould be no less than 200 dpi at actual image size.

•Microsoft Word •Microsoft Excel

Note: If your company requires a certain font, the document must be sent as a pdf or Illustrator file with all fonts embedded or converted to outlines. Requested fonts not in our system will be replaced with a similar font. If a pdf or Illustrator file can’t be sent and certain fonts must be used, those fonts must be approved by our corporate offices before we can use them.

Files can be sent to us via email at [email protected] we will accept the following types of removable media:•CD/DVD ROM (mac and pc)•Compact and SmartMedia Flash Drives

What Is MCAN?MCAN is a classified network of Minnesota Newspapers having a combined readership of almost twomillion. MCAN will publish your classified advertisement in over 280 publications including dailies andweeklies across the state.

The total cost to you is only $279 for the first 25 words. Additional words are $10 each.• Give us your 25 word message with payment by 5 p.m. on Tuesdays to run thefollowing week. (No telephone orders will be accepted.)

• That’s all there is to it! You place one ad and pay one price. We’ll take care ofsending it across the state.Email: [email protected]

Reach the entire state without yelling...It’s Easy...Simply contact the Independent to place your advertisement. We can place the order andassist you in putting your information into an easy electronic format. Sizes available are 2x2, 2x4or 2x8.

It’s Affordable...With a 2x2 starting at Statewide is $2,500, one region is $625, two regions are $1,200 and three regionscost $1,800, Metro only $1,450.



a c c e p t e de l e c t r o n i cf o r m a t s

All Advertisements Must Be Sent 4 Days Prior To Run Date.To prevent error, advertisements cannot be scheduled to run until they are received and approved. We will make REASONABLE EFFORTS to overcome any unforeseen obstacles encountered in the pre-pressprocess.

2 0 1 9 a d v e r t i s i n gn e t w o r k



b r a n db u i l d e r sa w a r e n e s s p r o g r a m

2 col. x 2” or Per Month Annual Annual1 col. x 4” Investment Savings*3 per week $265.20 $3,182.40 $6,739.205 per week $411.67 $4,940.00 $11,596.006 per week $421.20 $5,054.40 $14,788.80

2 col. x 3” or Per Month Annual Annual1 col. x 6” Investment Savings*3 per week $397.80 $4,773.60 $10,108.805 per week $617.50 $7,410.00 $17,394.006 per week $631.80 $7,581.60 $22,183.20

*Savings based on open rate*6 month rate packages also available*Add a web button for only $50 per month

1 Year 2019 Brand Builder Rates

THE BRAND BUILDER PROGRAM PROVIDES:

•Valuable advertising that gives you thepower to truly dominate your market.

•Frequency and Reach•Visibility using the most recognizedpublication in the marketEvery week your advertisement will

appear in the Independent on the daysof your choice. You can also add youradvertisement to our website, TheShopper’s Review and our TV View.

YOUR BRANDYOUR BRANDWhy should you care about your brand?Because there’s inherent value, “brandequity”–whether an asset or liability–inyour business. Your brand is the imagethat exists in consumers’ minds about yourcompany and its products’ quality, reliability, results, service and status. Awell-established brand makes your product or service worth more, and thisimage is developed over a long period oftime.

Effective branding ensures that everything you do remains consistentand coordinated, not only in terms of

graphics but also content.

HELPFUL HINTNewspaper advertising, an

effective method to establishand maintain brand

development, is viewed as atrusted source of informationthat reaches large audiences

consistently and quickly.

YOUR BRAND BUILDER ADMAY INCLUDE:•A Benefit Headline •Company Name/Logo •Slogan •One Graphic Element •Contact Information

Example:

Audience: Young adults show great interest in local newspaper sites. Combined with print editions, online newspapers extend audience reach, bringing you new customers. In an average week 73 percent ofU.S. adults have either read a copy of a printed newspaper or visited a newspaper website. That is 168million adults. Among those who agree that their opinion of advertising is influenced by the type ofwebsite, local newspaper sites rank first in terms of the trustworthiness of the advertising. More than one-third (36%) selected local newspaper websites for trustworthy advertising compared to less thanone-fourth (23%) for local television websites and less than one-in-eight (12 percent) for online portals.Source: Scarborough USA+ 2009 Release 2 (12 Months only)



Digital: In recent years, the tremendous growth of newspaperWeb sites has attracted a diverse, new user toenhance the established print audience. Online newspapers offer relevant, meaningful local news andinformation in a 24/7 environment. Supplemented withvideo, audio, blogs, photography, archives, and nowmobile communication features, online newspapersare constantly developing new technologies to connect with readers.

Online Rates 2019OPEN GOLD SILVER BRONZE

(a) above scroll (b) below scroll*Pricing is based on monthly basis.

AD SIZES:Leaderboard Size.......728 x 90 pixels or 10.11” x 1.25”Large Rectangle Size....300 x 250 pixels or 4.17”x3.47”

Ads should bein jpg format

at 72 dpi.

ros targeted ros targeted ros targeted ros targetedTop leaderboard (a) $16 20 9 13 10 14 13 17

leaderboard expanding 18 22 11 15 12 16 15 19leaderboard auto-exp 20 24 13 17 14 18 17 21

Right Rectangle (a) 16 20 9 13 10 14 13 17Half banner (b) 8 12 4 8 5 9 6 10Text ads (b) 8 12 4 8 5 9 6 10

Left Skyscraper (a) 16 20 9 13 10 14 13 17

Center Middle banner (b) 11 15 6 10 8 12 10 14Lower banner (b) 10 14 5 9 7 11 9 13

Others Video Spot $150 per week, limited to two advertisers weekly. Appears on homepage below main story

Gold Level 120,000 impressions per monthSilver Level 60,000 impressions per monthBronze Level 30,000 impressions per month

Choose where your ad will appear…www.marshallindependent.com or

cu.marshallindependent.com

No. 1

website

for this

area!

Use Our Website To

Promote Your Business


a d v e r t i s i n gd i g i t a l

jobs.marshallindependent.comSTRATEGIC PARTNERSHIP FORMED TO BETTER SERVE EMPLOYERS AND EMPLOYEES!

The Independent and Monster.com, the worldwide leader in Internet advertising for job opportunities,have joined in a strategic partnership that will provide industry-leading recruitment advertising for com-panies seeking employees and state-of-the-art resume submission for job seekers


•In combination our newspaper will provide the best possible tools to companies seeking employees and to our readers,both in print and on the Internet, who might be seeking a job or a better position.

•Job seekers will have access to more job opportunities from top local employers and new technology will make it easierto search for.

•National search options to locate jobs in other parts of the country.•Resume management and career advice from industry experts will be available on [email protected]. •Monster Match will help the job seeker build a skills profile that will be available to employers.•Employers will benefit from the partnership by receiving access to several new online solutions, including the CareerAd Network (CAN), and Monster Match, Monster’s vast resume database and industry-best talent-matching technology.Monster Match is designed to help companies find the right candidate quickly and easily.

•Unlimited text offered with online job postings that will allow complete descriptions of the jobs and allow for moreexplicit qualifications for the positions.

Have access to the best job opportunities in your market!

AVAIlAblE EVERywhERE - AVAIlAblE NOw!If you subscribe to the Marshall Independent

you can now read it anywhere. Our digital

editions allow you to read the full newspaper

regardless of where your life takes you. All

print subscribers have All Access to our digital

editions. Subscribing is easy, just give us a

call and we will deliver your newspaper to

your home, your computer, your tablet and

your smart phone.

Visit marshallindependent.com/allaccessfor more information

Change to Real Match!

JanuaryINDEPENDENT PUBLICATIONS

•Blizzard of Savings •Down Thru The Years •Healthy Lifestyles

•Marshall Community Guide •Bridal

FebruaryINDEPENDENT PUBLICATIONS

•Ag Today I •Grandparent’s Pride

•Girls’ Basketball •Boys’ Basketball •Cabin Fever

MarchINDEPENDENT PUBLICATIONS•Hometown • Ag Today II

AprilINDEPENDENT PUBLICATIONS

•Spring Sports •Your Home Inside & Out •Highway 14 •Social Security Tab •Administrative Professional Week

•Week of the Young Child

MayINDEPENDENT PUBLICATIONS•Citywide Garage Sales

•Marshall Graduation Book •Graduation Page •Ameteur Baseball

JuneINDEPENDENT PUBLICATIONS

•Shades of the Past Car Show •Prairie Discoveries •Lyon County Fair Book •Customer Appreciation •Relay for Life

JulyINDEPENDENT PUBLICATIONS

•4th of July Events•Salute to Veterans •Crazy Days •Here’s My Card •Steins & Wines

AugustINDEPENDENT PUBLICATIONS

•After Fair •Your Home Inside & Out•Bus Schedule •SOS Coupon Page

•Football •Volleyball

SeptemberINDEPENDENT PUBLICATIONS

•Downtown Marshall ShopAbout •Meet Your Marshall Business People

OctoberINDEPENDENT PUBLICATIONS

•Pork Edition •Fire Safety Coloring Tab •Super Hero Day

NovemberINDEPENDENT PUBLICATIONS

•Christmas Opener •Holiday Discoveries •Shop Locally

•Holiday Preview - Bear Promo!•Holiday TV View •Small Business Saturday

DecemberINDEPENDENT PUBLICATIONS

•Just in the Nick of Time •Songs of the Season

•Baby’s First Christmas •MidSeason TV View



p r o m o t i o nc a l e n d a r

2 0 1 9 SPECIAL SECTIONS



a d v e r t i s i n gr a t e s

2 0 1 9

c l a s s i f i e dINDEPENDENTArea: $6.79 Non-Profit Rate: $6.53Give-A-Way & Found Items: 3 days FREEBlind-Box Rate: $10.15National Adv. Rate: $11.52Contract Rates: See page 13Line Ad Rate in TMC Shopper: $2.00Service Directory: $22.99 per week

PEACHPeach Line Ad Rates: 15 words for $6.40 (each additional word 15¢). Pay for 2 runs-3rd week free.Peach Display Ad Rates: $8.90 per column inchRun 8 weeks–10% discount ($8.00 per column inch)Run 13 weeks–15% discount ($7.55 per column inch)Display Ad Repeat in Peach: $6.70 per column inchClassified Repeat in Peach: $6.70 per column inch

CLASSIFIED E-MAIL ADDRESSES:General Address - [email protected]

All classified

advertisementsmust be paid in advance

Run it till you sell it (or up to a year)anything on wheels, 26 words for $19.99

Celebrate or announce any special occasion with a personalized advertisement.

2x2 - $22.55 • 2x2.5 - $28.55 • 2x3 - $34.25

No room in the garage for your car - closets filling up? Time to have a garage sale!

Pay for 3 days and get the 4th day FREE!Also receive 4 free garage sale signs when you advertise

your garage sale with the Marshall Independent.

WHo reads neWspapers?How to understand readership

1. extensive coverage delivers you the largest potential customer base. In a fragmented world of media and advertising options, newspa-pers—print and digital—still deliver a large, reliable and desirable shopping audience.

2. newspapers deliver you more affluent and educated customers. Buying power generally rises among consumers with higher house-hold incomes, higher levels of education and more job responsibility.

3. Targeted opportunities offer advertising placements with the highest likelihood of being read and acted upon by your best con-sumers. All groups, despite racial or sociocultural factors, seek newspapers for advertising circulars, inserts and fliers—strengthening apreference for newspapers as a shopping source.

4. “Welcomed” advertising. Your message is in front of consumers who are actively looking to buy. Consumers value their newspaper as ashopping guide. When they want to save money, most consumers turn to the newspaper for coupons.

•Leading actions included comparing prices (60%) and coupon clipping (58%). More than half saved the inserts for a later shoppingoccasion, and 44% of adults made an unplanned purchase from information conveyed in an insert.

•Circulars While Shopping: Another 44% of adults said they took the circular with them while shopping, and 51% of adults used circularsdistributed in stores in the previous seven days (a majority of which were in grocery stores). There is substantial overlap between thesetwo groups: Two-thirds (67%) of those who take newspaper inserts to the store also recently used in-store circulars. 60% of those usingin-store circulars also take newspaper inserts to the store.

•Different scenarios are consistent with these overlap behaviors. Some in-store circular users may not receive newspaper inserts for theparticular stores involved; or they may get them and not remember to take the inserts to the store on some occasions; or they may inten-tionally use in-store fliers as reminders of what they had already reviewed at home or to check for new information.

•Those who say other media are primary for advertising information also use newspaper circulars at a similar level. For example, amongthe 31% who rely most on the computer platform, some 77% acted on newspaper circulars in the 30-day time frame. Those relying most-ly on TV included 80% who acted on newspaper inserts. Similarly, those relying on direct mail included 74% who acted on newspaperinserts.

5. Beyond newsprint: digital. Digital newspapers add increased audience—and valuable shoppers—to the core newspaper audience, andit’s no surprise that the audience increases with education level.

How “non-readers” act on newspaper information“Reading” a newspaper can mean different things depending on the frame of reference. Consumers typically describe the behavior as invest-ing some time paging through the paper and reading items of interest in a usage occasion demarcated by a remembered period of time, loca-tion and occasion. Standard readership indicators typically undercount other usage occasions that are briefer but still of measurable value tothe consumer and to advertisers.

More than one-quarter (26%) of respondents who did not qualify as “readers” in the previous seven days by a standard general question notedin a follow-up several types of content gleaned from their newspaper and resulting actions taken during the same seven day period.



l o c a l / r e t a i l2 0 1 9

1. REPRESENTATIVESMinnesota Newspaper Association10 South 5th Street - Suite 1105, Mpls., MN 55402(612) 332-8844

2. TERMS & CONDITIONSIndependent’s Liability:This agreement cannot be invalidated by wrong

insertions or omissions on the part of Independent.Independent shall not be liable for slight changes ortypographical errors that do not lessen the value ofan advertisement. Independent’s liability for othererrors is strictly limited to publication of the advertise-ment in any subsequent issue or the refund of anymonies paid for the advertisement. In case there isan error in a published price, the advertising depart-ment will furnish a letter to Advertiser stating the cor-rect price but will assume no liability if goods are soldat an incorrect price. Claims for errors in advertise-ments will be allowed for the first insertion only.Advertisers agree to bear the responsibility topromptly check the first published advertisement andnotify Independent of an inaccuracies or other prob-lems within published materials. If the Independentfails to insert a preprint on the correct day, theIndependent will insert the preprint in the next avail-able publication.General Information:During the contract year, if the space used

exceeds the contracted amount and reaches a cat-egory with a lesser rate, the inches used thereafterwill be billed at a lower rate. At any time during thecontract year, an advertiser may sign a new agree-ment declaring that intention and all space usedthereafter will be billed at the lower rate.If the space used falls short of contracted amount,

such space will be re-billed at the higher rate whichapplies to that amount of space.

3. RATE REVISION & POLICIESThe Independent reserves the right upon thirty (30)

days written notice to change the rates and condi-tions in effect under this agreement. Advertisersreserve the right to accept such change or to cancelthe agreement provided cancellation is delivered in

writing to the Publisher within the thirty (30) day noticeperiod.Cancellation:Cancellation of this contract by the account must

be a bonafide intent not to advertise. Cancellation ofsuch contracts to avoid a payment of any charge-back is not permitted.Publication:The Independent reserves the right to reject or can-

cel any advertisement at any time.Credit Policy:A charge of one percent per month or 12% per

annum will be added to any billed amount which isunpaid by the 30th of the month following month ofpublication.Terms & Conditions:The Independent is not bound by any terms or con-

ditions, printed or otherwise, appearing on orderblanks, advertising forms, or copy instructions, whensuch terms or conditions are in conflict with those stat-ed on this rate card or with the Independent’s policies.Indemnification:The advertiser and/or advertising agency agrees to

defend and indemnify the Independent against anyand all liability, loss or expenses arising from claims oflibel, unfair competition, unfair trade practices,infringement of trademarks, copyrights, trade names,patents or proprietary rights or violation of rights of pri-vacy resulting from the publication of the advertise-ment.

4. SPECIAL SERVICESa. Country SpiritThe Country Spirit is a weekly free product containing

advertising and news from the Independent with over17,000 distribution. Country Spirit is inserted into theIndependent on Tuesday in zones 1-3 & delivered tonon subscribers in zones 1-4 on Tuesday. Deadline: 1 one week prior to publication.

5. a. SPECIAL DAYS, PAGES, FEATURESMonday ....................................Business PageTuesday ............................................OutdoorsWednesday ..................................Food PageWednesday ....................................EducationThursday ........................................AgricultureFriday..........................................Church NewsSaturday........................................WeekenderSaturday ..........................Celebrations PageSaturday ..............................Good Neighbors

b. SPECIAL DISPLAY DISCOUNTSRepeat Same Ad, Same Week, Weekday. 20% off contract rateRepeat Same Ad, Same Week, Saturday/Weekender 40% off contract rate* Each discount allowed 1 time/regular priced advertisement



7. SPECIAL R.O.P. UNITS & SPLIT RUN Does Not Apply

8. CONTRACT LINAGELocal Open Ind. or Spirit Advertising Rate per Column Inch ..................................................$17.55

ANNUAL VOLUME-DISCOUNT RATES(non-commissionable)

Annual volume rates include all advertising dollars scheduledwithin Display, Classified, Pre-Prints, Country Spirit, Color, SWPeach and Sponsor pages, divided by contract rate to equallinage. These rates are non-commissionable.

Budget Rate Classified Contract Rate$500-$699 ........................$12.75 ............................................$8.55$700-$1,100 ......................$12.60 ............................................$8.45$1,101-$2,500 ..................$12.20 ............................................$8.15$2,501-$5,000 ..................$11.95 ............................................$8.00$5,001-$7,500 ..................$11.75 ............................................$7.85$7,501-$9,800 ..................$11.50 ............................................$7.70$9,801-$14,000 ................$11.05 ............................................$7.40$14,001-$18,000 ..............$10.90 ............................................$7.30$18,001-$26,000 ..............$10.55 ............................................$7.05$26,001-$42,000 ..............$10.10 ............................................$6.75$42,001-$56,000 ................$9.90 ............................................$6.60$56,001-$80,000 ................$9.60 ............................................$6.40$80,001-$100,000 ..............$9.15 ............................................$6.10$100,001 + ..........................$8.90 ............................................$5.95

9. R.O.P. REQUIREMENTSAny advertisement measuring more than 19” in

height will be billed as a 21.5” advertisement.

The Marshall Independent does not accept brokeredadvertising. The Marshall Independent will not extendcredit for advertising orders or space reservations thatclaim sequential liability. All advertising credit balancesmust be taken in-kind (i.e., through additional advertis-ing) and must be taken within one year.

______________________________________Business Name

______________________________________Authorized Signature

______________________________________Independent Representative

__________________________________________________________Starting Date Ending Date


GeneralManager

O F F I C E U S E O N L Y


l o c a l / r e t a i l2 0 1 9

c. RATE AGREEMENT _____New _____RenewalIn consideration of the contract rate schedule herein

given, the Account agrees with the Marshall Independent toplace a minimum of $__________ of advertising with theIndependent during the next 12 months. The Independentagrees to publish the advertising at a per column inch display rate of___________*. This agreementsupersedes all previous advertising agreements between theparties and is subject to sections 3 & 4 which are part of thisagreement. This agreement terminates on expiration date.

*classified rate of___________ .

d. OTHER RATESLocal Open Combo Rate: ........................$20.60 per inchNational Combo Rate: ................$20.60 net column inchLocal Open Ind. or Spirit Rate: ..................$17.55 per inchNational Ind. or Spirit Rate: ........$17.55 net column inchClassified Display Combo Rate: ........$13.80 column inchCountry Spirit Pick Up rate: ..................$3.05 column inch Non-Profit Combo Rate: ....................$10.75 column inchNon-Profit Ind. or Spirit Rate: ................$9.95 column inch

Pre-Prints: All prices per thousand.*(Space reservations & inserts are required one week in advance).

Inserts M *Add $2.00 per thousand for zoned inserts. *Add $2.00 per thousand for

Country Spirit Non-subscriber inserts. Zoning available by mail zones only! No zoning available on Saturday.

Deliver to: House Of PrintAttn: Marshall Independent

322 Benzel Ave. SW • Madelia, MN 56062Delivery hours: 8 a.m.-4:00 p.m. Mon.-Fri.

Maximum Insert Size: 10 3/4” x 11”

E-MAIL POLICY:All emailed advertisements should be sent 3 days prior to run dates.To prevent error, advertisements cannot be scheduled to rununtil they are received and approved. Any outgoing e-mails(pdfs that you request from us) must be requested 24 hours inadvance with the cost of up to $30.00 per hour to process($5.00 minimum).

6. COLOR RATESNewspaper ..............$65 per page (per color)Shopper ....................$65 per page (per color)Full Color ......................................................$149

Size Open 10 to 18 19 to 30 31 to 49 More Thana year a year a year 50 a year

8.5”x11”( 1 Sheet) $42 $40 $36 $35 $34 per M

4 Tab $44 $42 $38 $37 $36 per M8 Tab $46 $44 $40 $39 $38 per M

12 Tab $48 $46 $42 $41 $40 per M16 Tab $50 $48 $44 $43 $42 per M20 Tab $52 $50 $46 $45 $44 per M24 Tab $54 $52 $48 $47 $46 per M

1. PERSONNELGreg Orear, Publisher/General Manager [email protected]

Mike Lamb, [email protected]

Tara Brandl, Advertising [email protected]

Kim Culligan, Circulation [email protected]

2. REPRESENTATIVESMinnesota Newspaper Association10 S. Fifth St.Minneapolis, MN 55402-1502612-332-88443. COMMISSIONS & TERMS OF PAYMENT

All rates are net.4. GENERAL RATE POLICYThirty-day notice of rate revision will be given. Advertising copy subject to publisher’s approval.Advertising position is not guaranteed, but effortswill be made to comply with requests. Terms ofrate card may not be altered other than by writ-ten agreement by an authorized representativeof the publisher.5. ROP/PRE-PRINT RATESa. National Advertising Rate per ROP inch: $17.20 netRepeat same ad, same week at 20% off. All rates are net.All material should be emailed to: [email protected]

b. Preprint Rates (Gross)SIZE PRICE PER 1,0008.5 x 11 inch sheet .....................................$44.004 page Tabloid...........................................$48.008 page Tabloid...........................................$50.0012 page Tabloid.........................................$55.0016 page Tabloid.........................................$60.00(additional $2/M for zoned inserts & Country Spirit)

MAXIMUM INSERT SIZE: 10.75” X 11”

c. Country SpiritDistributed weekly. ROP rate: $17.20. A non-dupli-cating package distributed free to non-subscribersof the newspaper. Total Market Coverage (TMC)of 17,394 copies can be achieved through the useof the Independent and Shopper’s Review combination.

Format for National Advertising (6 col. x 21.5 inch page).

d. Web PageMultiple locations available. Discounts available formultiple buys. All rates are net.

MANY DIFFERENT CHOICES/RATES TO FIT YOURNEEDS AND YOUR BUDGET!

6. GROUP COMBINATION RATES-N/A

7. COLOR RATES (Net)1 Color plus Black . . . . . . . . . . . . . . . . . . . . . . . .$902 Colors plus Black . . . . . . . . . . . . . . . . . . . . . .$1803 Colors plus Black . . . . . . . . . . . . . . . . . . . . . .$270Shopper’s Review are the same as above.

8. SPECIAL ROP UNITS-N/A

9. SPLIT TOP RUN-N/A

10. The Independent will not extend credit for advertising orders or space reservations that claim sequential liability.

Tearsheets sent upon request

Rates apply to Newspaper and Shopper.Available distribution includes all or any part of thefollowing:

Newspaper Country SpiritMarshall 4,882 12,599



n a t i o n a l2 0 1 9


For more information, contact a Marshall Independent sales representative at 507-537-1551


c o - o pa d v e r t i s i n g

p r e p r i n ti n f o r m a t i o n

Packaging Your PreprintsWe offer these important guidelines:•All inserts must be clearly labeled forMarshall Independent

•Stack inserts on non-returnable 4-way wooden pallets designed foruse with forklift trucks.

•Standard Pallet should be 40 x 48 inches with two runners 4 inches offthe floor.

•Add a protective cover to the bottom of pallet to protect inserts fromgreen lumber and another on top toprotect from the weather

•Do not double stack pallets

•Skids must be tagged with insert name, date of insertion, and quantity.

•Small quantities can be delivered inboxes identified on the outside withinsert name and quantity in each box.

1. List the retailer’s top 15 suppliers. These companies produce most ofa retailer’s business and will probably provide most of the co-opmoney available. Because retailers already advertise their suppliers’products. It is likely the co-op money they receive will match theirbudget for promoting items within their full product line.

2. Learn everything there is to know. Using a vendor’s account number,a newspaper representative can determine all the important elements of a particular co-op program: the co-op accrual level,the time period involved and any special requirements.

3. Allocate co-op money. Divide each product’s co-op dollars on amonth-by-month basis, consistent with monthly sales trends for theproduct category.

4. Integrate co-op funds into advertising plans. This could help allow forlarger or more frequent ads for a retailer’s most popular products inits best-selling seasons. Enlarge an ad, add color or increase frequency.

5. Create co-op that pull. Any ads should move merchandise, promotea retailer’s image and meet the requirements of the supplier.

6. Collect the co-op money due. The faster claim packages are submitted, the faster the supplier repays the retail partner.

THE ‘WIN-WIN’ OF CO-OP ADVERTISINGIf you haven’t looked into co-op advertising,you may be missing out on a great source offunding. Simply, it’s an agreement betweena manufacturer and a retailer to share thecost of advertis ing the manufacturer’s products. Using co-op dollars to advertisenot only can lead to a stronger relationshipwith your retail suppliers but also generatemore traffic in your store. That’s a win-win!The more product you sell, the more co-opdollars you can receive.

Delivery HoursMonday - Friday:8 a.m.-4 p.m.

Delivery AddressHouse of PrintAttn: Marshall Independent322 Benzel Ave. SWMadelia, MN 56062

Please Note: All inserts must be clearlylabeled for Marshall Independent

HELPFUL HINTSCall on your newspaper sales representative to tap co-op

funding for you. The Independent has access to informationand services designed to do the work for you.

Daily newspapers continue to be the top manufacturer-recommended medium for co-op advertising. Newspaper isa qualified medium for 85% of all registered co-op programs,according to the National Association of PromotionalAdvertising Allowance (NAPAA). This compares with only 18% for Yellow Pages, 21% for cable TV and 64% for radio.

c i r c u l a t i o nm a p

1. a. PERSONNELGreg Orear,

Publisher/General ManagerTara Brandl,

Advertising ManagerKim Culligan,

Circulation

b. MARKET AREATotal non-duplicated coverage in the Marshall Trade Area isassured. The Marshall Independent and Country Spirit accom-plish this with a combined distribution of 16,993copies (4,289 newspaper and 12,704 Country Spirit non-subscribers copies).

c. PUBLICATIONThe Independent is published every morning, Monday throughSaturday, with the exception of three legal holidays. Most sub-scribers in the Marshall Trade Area receive same day delivery.

TOTALCOMBINED

DISTRIBUTION16,993

CanbyInd-178Spirit-75356220

BoydInd-6Spirit - 25156218

DawsonInd-11Spirit - 11656232

TauntonInd-46Spirit - 9456291

MinneotaInd-229Spirit - 30156264

GhentInd-57Spirit - 8256239

LyndInd-70Spirit - 19156157

MarshallInd-2,102Spirit - 3,00556258

MilroyInd-45Spirit - 5956263

VestaInd-32Spirit - 11156292

EchoInd-30Spirit - 14656237

BelviewInd-4Spirit - 056214

Granite Falls/Hazel RunInd-43Spirit - 55856241

LucanInd-14Spirit -16956255

WabassoInd-30Spirit - 39256293

RussellInd-48Spirit - 15456169

FlorencePart OfRuthton

RuthtonInd-43Spirit - 11456170

HollandInd-5Spirit-20056139

BalatonInd-110Spirit - 38856115

GarvinInd-36Spirit - 14656132

CurrieInd-24Spirit - 8556123

Walnut GroveInd-77Spirit - 50856180

Tracy/AmiretInd-210Spirit - 70056175

St. LeoPart OfMinneota56264

ClarkfieldInd-45Spirit - 40456223

Hanley FallsInd-13Spirit - 17356245

Wood LakeInd-38Spirit - 30156297Cottonwood

Ind-177Spirit - 40956229

PorterInd-36Spirit-18556280

IvanhoeInd-98Spirit - 28256142

ArcoInd-16Spirit - 5356113

TylerInd-150Spirit - 24556178

Lake BentonInd-66Spirit - 22556149

HendricksInd-48Spirit - 23956136

Effective January 1, 2019

PUBLISHER’S LIABILITY FOR ERROR: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors isstrictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. INDEMNIFICATION: The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfairtrade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.

SlaytonInd-89Spirit - 1,00656172


2 0 1 9

507-537-1551 • www.marshal l independent.comRedwood Falls, Lake Wilson, Westbrook, Pipestone - 55, Miscellaneous - 92

LambertonInd-7Spirit - 63656152

SeaforthInd-2Spirit - 056287

Helping Your Business Grow - Amazon S3 · 2019-10-02 · MURRAY COUNTY NEWS NOBLES COUNTY REVIEW...

Documents

Transcript of Helping Your Business Grow - Amazon S3 · 2019-10-02 · MURRAY COUNTY NEWS NOBLES COUNTY REVIEW...