March 2012

Helping small businesses get online & succeed online

Google Confidential and Proprietary

A big important problem

2

of people research local products and services online.

of Oregon small businesses have no website.

© 2011 co: collective llc

What’s the problem? Customers are online, but small businesses aren’t.

1. BIA/Kelsey’s (User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. March 2010 2. Ipsos/OTX commissioned by Google ‘Online Savviness & Activity Among Small Business Owners’ March 2011

97%

57%

We can change that.

Google Confidential and Proprietary

Our mission

Oregon Get Your Business Online is a Google-led program dedicated

to driving economic growth by providing Oregon’s local businesses

the tools and resources to get online and succeed online.

Logo for placement purposes only

Google Confidential and Proprietary

3 Barriers to getting online

Logo for placement purposes only

• Awareness

• Complexity

•  Expense

Our program tackles these barriers for local businesses.

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Our tools and resources

Websites are now free for Oregon businesses

•  A free, easy-to-build professional website

•  Free custom domain name and web hosting for 1 year

•  Free local business listing on Google Places

•  Free tools, resources and events

Logo for placement purposes only

Google Confidential and Proprietary

Small businesses can go to oregongetonline.com

•  Free website

•  Free Google Places

•  Tools and resources

•  Success stories featuring local businesses

The example screenshot is a mock of the new site design. The actual site launch will correspond with the launch of the live event.

Google Confidential and Proprietary

Or, come to one of our events to get online

•  Get a free website   Step-by-step guidance to create a website   Instructor and staff provide hand-holding   90 minutes, classroom-style with computers

•  Grow your business online   Overview of products & services supporting small businesses   60 minutes, lecture style

•  Promote your business online   Learn how to create an account, choose keywords, and write great ads   Find out how Google ranks ads   60 minutes, lecture style with live demos

•  Online expo   Computers staffed for 1:1 help and networking

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•  Relevant whether they already have a website, or not.

•  They can walk in offline & walk out online with their website, Google Places listing and educational resources

•  In addition to training, they can meet Oregon businesses succeeding with an online presence & network with their peers.

Receive education and resources

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14 states and counting

Connecticut: http://www.youtube.com/watch?v=UmIfRgpTWFc Iowa: http://www.youtube.com/watch?v=De5PShop4dY Michigan: http://www.youtube.com/watch?v=kuiEgMI737s Minnesota: http://www.youtube.com/watch?v=K0ckDE22wbY New York: http://www.youtube.com/watch?v=loB2cc-T6nQ Ohio: http://www.youtube.com/watch?v=_hrWMaWRxuw Oklahoma: http://www.youtube.com/watch?v=UzN4U7Pwpuw Texas: http://www.youtube.com/watch?v=OWH8c3UnA0M Utah: http://www.youtube.com/watch?v=4WiE4mQvF_o Vermont: http://www.youtube.com/watch?v=wUfJFuNEWWg Virginia: http://www.youtube.com/watch?v=V9UbwFHgzIg Wisconsin: http://www.youtube.com/watch?v=sv_VeURVgeQ

Watch video testimonials from past events.

Google Confidential and Proprietary

Oregon Get Your Business Online launch

•  Press event announcing Oregon Get Your Business Online program and partners

•  Free workshops, hands-on help, and networking in a Googley format and experience made hyper-local

•  The event is planned for March 26th & 27th.

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Google promotes extensively: radio, print & digital

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12

Help us to get Oregon small businesses online

Local and State Partners

National Partners

Website provider 1:1 small business counseling & trainings

Our tools + strong partnerships = A true solution

Small business mentoring

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•  Before the launch event   provide logo for the site   provide organization description for the site   promote the event to members

•  During the launch event   host a partner table to meet members and share info about your

services   attend sessions   enjoy the partner reception the evening of the event launch

•  After the launch event   share the free website offer with members throughout the year

Partner responsibilities

APPENDIX

Google Confidential and Proprietary

Events: hands-on workshops & training sessions See more photos at: http://goo.gl/A80T4

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Local case studies: on website and at event

Google Confidential and Proprietary

Media coverage: at launch and after the event Texas Media Samples Austin Print: •  Austin American-Statesman, Google helping small businesses in Central Texas get online (exclusive) •  Austin Business Journal, 1,000 Austinites swarm local Google event — blog •  Austin Business Journal, Google providing free website building in Central Texas

TV coverage: •  KTBC-TV, Google Helps Small Businesses Get Online •  KVUE News, Google helps Central Texas small businesses •  Fox 7 News Edge in the Morning - https://video.google.com/a/?pli=1#/Play/contentId=6c72c1342848476a •  Fox 7 News Edge at Noon - https://video.google.com/a/?pli=1#/Play/contentId=4c27af85eaa56f6 •  WOAI NBC-https://video.google.com/a/?pli=1#/Play/contentId=6a9ed66f60111c74

Statewide Coverage: •  Dallas Morning News,

Google offering free websites to Texas small businesses through new "Texas Get Your Business Online" initiative •  Houston Business Journal, Google urges Texas business to go online Other coverage: •  Marketing Pilgrim, Google Heads Texas Sized Push to Get SMB’s Online •  Search Engine Land, Google Reaches Out To Texas Businesses With Free Websites, Marketing Help •  Local Catalyst eMarketing Blog,

Big Google Places Feet on the Street Campaign hits Big Texas with a Big Push for Small Businesses •  Ecommerce news, Google Heads Texas Sized Push to Get SMB’s Online •  Internet and Website Design, Google Heads Texas Sized Push to Get SMB’s Online

Radio Coverage: 19 radio hits across the state. Interviews were done by Amy Chang and Scott Levitan •  KLBJ News Radio, Google offers free websites to businesses today