Helping Consumers Get Covered and Stay Covered - Initial Lessons Learned From OE2
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Transcript of Helping Consumers Get Covered and Stay Covered - Initial Lessons Learned From OE2
© 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 1
Helping Consumers Get Covered & Stay Covered:
Initial Lessons Learned From OE2Anne Filipic, Adam Stalker, John Gilbert, & Ani Fete
Enroll America
© 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 2
I. Introduction – Anne Filipic, President
II. Online Outreach – Adam Stalker, National Digital
Director
III. Field Outreach – John Gilbert, National Field Director
IV. Coalition-driven Outreach – Ani Fete, National
Partner Engagement and Outreach Director
V. Future Efforts – Anne Filipic
Agenda
© 2014 Enroll America and Get Covered America
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INTRODUCTION
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A Comparison of Uninsured Rates by County
Rate of uninsured
Source: Civis Analytics’ and Enroll America’s data targeting model
© 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 5
What OE2 Looked Like
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New Report on OE2
Can access on-line at
EnrollAmerica.org
© 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 7
DIGITAL OUTREACH
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• Deadline, financial assistance, and fine messaging
• Personalizing with consumer-friendly tools• Email + phone calls• The result: Consumers who utilized any
GCA digital resources were 23% less likely to report still being uninsured
How Digital Drives Enrollment
© 2014 Enroll America and Get Covered America
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The Fine + DeadlineMotivates Consumers
“Sign up by the February 15th
deadline or you might face a fine of $325 or 2% of your income, whichever is higher!”
$325.00
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200,000 consumers used the Calculator to see what help they qualified for in the marketplace
Calculator Tool
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Affordability is aKey Message
1 in 4 consumers who used the Get Covered Calculator immediately went on to start the enrollment process
Consumers that qualified for plans costing less than $100 were 2x as likely to start the enrollment process.
Source: Enroll America, State of Enrollment: Helping America Get Covered and Stay Covered, 2014-2015, http://www.enrollamerica.org/soe_report_2015/?utm_source=EA_homepage&utm_medium=sidebar_1&utm_campaign=EA_homepage
© 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 12
In-Person Assistance Help
“Get free, local help with your health insurance application.”
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• 13,000 locations in 49 states + DC• 63,000 appointments scheduled to date
• Includes all assisters in HC.gov Local Help• 60% of uninsured live within an average of
4.5 miles of an appointment• Email [email protected] if
interested in partnering
About the GetCovered Connector
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34.0%40.9%
31.9% 34.5%
Phone Only Phone + Email
ContactedNot
ContactedContacted
Not
Contacted
(+6.3 percentage points change)
Phone and Email Follow-up Was Significantly More Effective at Getting Consumers to Enroll Than Phone Contact Alone
Percent enrolled in
HealthCare.gov or Medicaid
Email + Phone is Key
Source: Enroll America, State of Enrollment: Helping America Get Covered and Stay Covered, 2014-2015, http://www.enrollamerica.org/soe_report_2015/?utm_source=EA_homepage&utm_medium=sidebar_1&utm_campaign=EA_homepage
© 2014 Enroll America and Get Covered America
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• Collect emails online and in the field• Send a welcome series – the first few days
are the most important• Don’t be afraid to get aggressive around
deadlines – sending multiple emails per day• Email [email protected] if interested
in email training or access to samples
Effective Email Outreach
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Social Media Bestfor Awareness
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FIELD OUTREACH
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Deadlines Matter
Enroll America’s Field Program, April 2014-February 2015
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Following Up Multiple Times = Consumer Action
Enroll America’s Field Program, June 2013-April 2014
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Following Up Multiple Times = Consumer Action
Enroll America’s Field Program, June 2013- April 2014
© 2014 Enroll America and Get Covered America
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Year-Round Outreach Matters
Two opportunities: Engage the uninsured
about Special Enrollment Periods (SEPs)
Build lists of uninsured consumers for future enrollment periods
© 2014 Enroll America and Get Covered America
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COALITION-DRIVEN OUTREACH
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Doubling the Number of Partners to Reach Even More in OE2
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Coalition-Driven Outreach and Engagement
Enroll America’s Field Program, April 2014-February 2015
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Expanding Reach Through Partnerships: Jacksonville, FL
Diverse Partnerships• City Leadership• Jacksonville City
Schools• Jacksonville Regency
Square Mall
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• 136 events reported by Young Invincibles, Enroll America, and partners
• Social media promotion with graphics and #YoEnroll
• Thousands reached by event outreach and enrollment
• 265 downloads of the NYED Toolkit
Expanding Reach Through Partnerships: National Youth Enrollment Day (NYED)
© 2014 Enroll America and Get Covered America
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Looking Forward
• 74% say partnerships were “critically important”
• 62% expect that their organization will be as engaged during OE3
• 31% say their organization will be MORE engaged during OE3
© 2014 Enroll America and Get Covered America
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FUTURE EFFORTS
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Key Takeaways
1. Connect consumers to in-person help2. Ensure consumers know about financial help3. Use deadlines and the fine to motivate
consumers4. Follow up with consumers multiple times by
phone and email5. Conduct outreach year-round6. Coordinate enrollment efforts with your local
coalition to reach a wider audience
© 2014 Enroll America and Get Covered America
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Enroll America’s Work Going Forward
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State of Enrollment: Getting America Covered
June 10 – 12, 2015The Renaissance Washington Hotel
www.stateofenrollment.org
Attend Our Conference in June 2015!