Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling...

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Transcript of Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling...

Page 1: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016
Page 2: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

ChrisMulhallTalentAcquisitionDirector,PointClickCare

HelpWanted:Bringingtheoldone-size-fits-alljobdescriptionintothemodernera

YaseminAlevCustomerSuccessManager,LinkedIn

LaurenSehyCustomerSuccessManager,LinkedIn

Page 3: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Today’sagenda

• Introduction• TheMessage

• GlobalDataofProfessionalTalentTrends• SpecializedGroupData• IndustrySpecificData

• TheMedium• Typesofmediums• PointClickCare’sResearchStudy• Results

• YourActionItems• Q&A

Page 4: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

TheMessage

Page 5: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

GlobalDataofProfessionalTalentTrends

Page 6: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

90%ofglobalprofessionalsareinterestedinhearingabout

newjobopportunities

Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)

Page 7: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Thenumberofactivecandidatesissteadilyincreasing

2014

Onequarterofprofessionalswereactivelylookingforjobs

2015

2016

Almostathirdofprofessionals

wereconsideredactivejobseekers

Today,weseeanevenhigheractiveaudiencethenpreviousrecentyears

Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)

25%

30%

36%

Page 8: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Howaretheyhearingaboutthesenewopportunities?

Millennials

Thirdpartywebsiteoronlinejobboards

GenX

Thirdpartyrecruiter/headhunter/staffing

firm

BabyBoomers

Someoneatthecompany

Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)

Page 9: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Whyistalentleaving?

1

Lackcareeropportunities

andadvancement

2

Needmorechallenging

work

3

Unhappywithcompensationandbenefits

Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)

35%43% 29%

Page 10: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

49%ofcandidatesfeelthattheirtopobstaclewhenchangingjobsisnotknowingwhatit’sliketoworkatthecompany

Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)

Page 11: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Whatdotheywanttoknowaboutyou?

1

Cultureandvalues

2

Perksandbenefits

3

Missionandvision

Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)

66% 54% 50%

Page 12: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Whatdotheywanttoknowaboutthejob?

• Careertrajectory• Expectationsandworkload• Dayinthelife• Employeeperspectives

Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)

Page 13: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

#1Reasonforchangingjobsglobally

CareerOpportunity

Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)

Page 14: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

SpecializedGroupData

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EveryGrouphasaPreference

Contractors Women Generations

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EveryGrouphasaPreference

Contractors

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Whyiscontracttalentleaving?

1

Wantedmorechallenging

work

2

Lackofcareeropportunities

3

Unhappywithculture

26%30% 23%

Source:2016ContractorandFull-timeTalentTrends:Dataonhowtorecruitcontractorsandfull-timecandidates(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-contractor-and-full-time-talent-trends?trk=bl-po_5-data-points-you-should-know-if-you-recruit-contractors_angela-dickinson_072616)

Page 18: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Whatiscontracttalentlookingfor?

• Becomingafull-timeemployee• Workingwithdifferentclients• Startingtheirownbusiness

Source:2016ContractorandFull-timeTalentTrends:Dataonhowtorecruitcontractorsandfull-timecandidates(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-contractor-and-full-time-talent-trends?trk=bl-po_5-data-points-you-should-know-if-you-recruit-contractors_angela-dickinson_072616)

Page 19: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

EveryGrouphasaPreference

Women

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Whyisfemaletalentleaving?

1

Unsatisfiedwithleadership/seniormanagement

2

Unsatisfiedwithwork

environment/culture

3

Unsatisfiedwithwork/life

balance

26%

Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)

41%44%

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EveryGrouphasaPreference

Generations

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Top3MotivatorsforLeavingbyGeneration

Millenials

GenX

BabyBoomers

1. Lackedopportunityforadvancement2. Wantedmorechallengingwork3. Unsatisfiedwithbenefits/leadership1. Unsatisfiedwithleadership2. Lackedopportunityforadvancement3. Wantedmorechallengingwork1. Unsatisfiedwithleadership2. Lackedopportunityforadvancement3. Unhappywithlackofrecognitionand

directionofcompany

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IndustrySpecificData:Wheretogetitandhowtouseit

Page 24: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

LinkedInTalentPoolInsights

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SeniorLevelSalesinSouthAfrica

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SeniorLevelSalesinSouthAfrica

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AccountantsintheUK

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AccountantsintheUK

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Whereelsecanyougetthis?

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FindYourGlobalTalentPoolinRecruiterBuildasearchforanyoneinyour

countrywhofitsyourdesiredskillset.

Onceyou’vefoundthem,headtoSearchInsightstoseewherethey

live,work,andgotoschool.

Page 31: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

UseSearchInsightsinRecruitertoGetYourOwnData

Finddeeperinformationaboutyour

totaladdressablemarket

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UseSearchInsightsinRecruitertoGetYourOwnData

Checkouttheircurrentcompany

andunderstandwhereyouremployerbrandfits

best

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Whatareprosandconsoftheir

department/company?

BeintheKnowWhatisyourtalentpoolsayingthesedays?

Page 34: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

TheMedium

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14Seconds

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http://cdn.theladders.net/static/images/basicSite/PRpdfs/TheLadders_EyeTracking_Study_2013_FINAL.pdf

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JobDescriptionMediums

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DILBERT©2012ScottAdams.UsedBypermissionofUNIVERSALUCLICK.Allrightsreserved.

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https://Pixton.com/ic:59k0474x

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PointClickCare’sResearchStudy

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Q.VariousBase:Tech(n=307);NonTech(n=314)

StudyParticipants

Page 46: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Q10.Afterreviewingthesefourdifferentjobdescriptions,pleaserankthemfrom1to4.SummaryOfRanked1Base:Tech(n=307);NonTech(n=314)

Page 47: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Q10.Afterreviewingthesefourdifferentjobdescriptions,pleaserankthemfrom1to4.SummaryOfRanked4Base:Tech(n=307);NonTech(n=314)

Page 48: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Q7.Afterreviewingthatjobdescription,howwouldyoudescribethecompanythatpostedit?Base:Tech(n=307)

Page 49: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

Q7.Afterreviewingthatjobdescription,howwouldyoudescribethecompanythatpostedit?Base:NonTech(n=314)

Page 50: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016

DownstreamImpacts

• Reducednewhireattrition• Moreshareablecontentonsocialmedia

• Increaseinpassivecandidates

Page 51: Help wanted: Bringing the old one-size-fits all job description into the modern era with compelling content and creative methods | Talent Connect 2016