Help “Them” Understand What You Do - IIT School of ... · Help “Them” Understand What You...
Transcript of Help “Them” Understand What You Do - IIT School of ... · Help “Them” Understand What You...
![Page 1: Help “Them” Understand What You Do - IIT School of ... · Help “Them” Understand What You Do Edward Marchewka MS, MBA, CISSP, PCIP, ITIL: F, SS, SD EMAIL: edward@marchewka.org](https://reader031.fdocuments.us/reader031/viewer/2022030609/5ad82d857f8b9a6b668df275/html5/thumbnails/1.jpg)
Help“Them”UnderstandWhatYouDo
EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD
EMAIL:[email protected]:@ejmarchewka
LinkedIn:http://bit.ly/marchewka
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Aroughoutline
• 1minuteversion• Communicatingvalue• Ourbrain,whystories,andcontrollingthemessage• ExplainingInfoSecandForensicstothebusiness
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WTP
Price
Cost
Typical
CustomerSurplus
FirmProfit
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Utility
Price=$0
Cost
InfoSec
Deficit
InfoSecprovidesvalue
Unfortunately, this is perceived.
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HppBrthd Toou
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Prfavrgra i
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ForHe’saJollyGoodFellow
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CLOSETHEGAP
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https://hbr.org/2014/10/why-your-brain-loves-good-storytelling
When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.
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Lock
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EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD
EMAIL:[email protected]:@ejmarchewka
LinkedIn:http://bit.ly/marchewka