Help! I need a website!
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! !Help I need a website Presented by Purple Pen Productions
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Common Questions First
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Common Questions First ?How much does it cost
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Common Questions First Ask a real estate agent “How much does a house
?cost ”
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Common Questions First ?Can you make me a website just like this one
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Internet and Marketing Basics
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Internet and Marketing Basics Browsers and operating systems
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Internet and Marketing Basics , , Many computers many screens many browsers
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Internet and Marketing Basics Finding things on the web
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Internet and Marketing Basics ( )Search Engine Optimization SEO
White hat or Black hat
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Internet and Marketing Basics’ Don t underestimate the power of branding
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Internet and Marketing Basics
Consistency
’ Don t underestimate the power of branding
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Internet and Marketing Basics !Usability Counts
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Internet and Marketing Basics Accessibility is more important than you think
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Internet and Marketing Basics Make it easy for people to contact you
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Internet and Marketing Basics Writing for the web is different
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, Know Yourself Know YourBusiness …Answer some questions first
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, Know Yourself Know YourBusiness
?Who is your target market
…Answer some questions first
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, Know Yourself Know YourBusiness
’ ?What s your message
…Answer some questions first
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, Know Yourself Know YourBusiness
?Why do you want a web site
…Answer some questions first
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, Know Yourself Know YourBusiness
?What technology are you comfortable using
…Answer some questions first
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, Know Yourself Know YourBusiness
?What kind of web site do you need
…Answer some questions first
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?Can I do it myself …It depends
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Brochureware
?Can I do it myself
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-Blog or content managed
?Can I do it myself
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Community or social networking
?Can I do it myself
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eCommerce
?Can I do it myself
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News or Informational
?Can I do it myself
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?Can I do it myself Web Application
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Things to Consider
?Can I do it myself
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Hiring Some Help What kind of help and where do I find
?them
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You have a few options
Hiring Some Help
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Hiring Some Help
Pros Affordable Good deed
Cons Unprofessional Unaccountable
:Where to find them Word of mouth
:Hourly rate 0- 15 $ $ per hour
’ ’ ’ Neighbor s Nephew s Best Friend s Cousin
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Hiring Some Help
Pros Affordable
Cons Communication issues Legal issues Unprofessional product
:Where to find them .getafreelancer com .eLance com .craigslist com .odesk com
Hourly rate 10- 20 $ $ per hour
Offshore
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Hiring Some Help
Pros Professional Affordable
Cons Jack of all trades
:Where to find them Word of mouth Other business websites
Local meetups and networking events
Hourly rate 25 - 75 $ $ per hour
Freelancer
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Hiring Some Help
Pros Professional Specialists
Cons Higher prices Overlook smallprojects
:Where to find them Search engines Magazines &competitions
Chamber of Commerce Other business websites
Hourly rate 150 - 250 $ $ per hour
/ Creative Interactive Agency
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Hiring Some Help
Pros Professional Specialists Affordable
Cons Put together a team
:Where to find them Purple Pen Productions
Hourly rate 30 - 90 $ $ per hour
/ Virtual Agency Team of Freelancers
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Hiring Some Help
Pros -As needed Help when stuck
Cons ’ You re still doing a lot
:Where to find them Many freelancers and
virtual agencies would be willing to offer this
service
Hourly rate 25 - 90 $ $ per hour
Consultant
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Hiring Some Help
Brochureware 24-60 +hours
Blog 30-60 +hours
Community 36-80 +hours
eCommerce 40-200 +hours
/News Informational 30-60 +hours
Web Application 200-800 +hours
?How long does it take
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How to Hire Someone Questions to ask and things to prepare
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How to Hire Someone
?May I review your portfolio ?What is your process
Things to Ask
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How to Hire Someone
?What recommendations do you have ’ ?What s included in the price
Things to Ask
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How to Hire Someone
?Will I be able to update the site myself ?What and when are the milestones
Things to Ask
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How to Hire Someone
?Is Search Engine Optimization included ?Will Accessibility Guidelines be met Is usability testing feasible within my
?budget
Things to Ask
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How to Hire Someone
?What browsers will the site support / ?May I speak to your current past clients
Things to Ask
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How to Hire Someone
Know what you want
Things to Prepare
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How to Hire Someone
Know your budget
Things to Prepare
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How to Hire Someone
Gather information about your business
Things to Prepare
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How to Hire Someone
Plan for multimedia
Things to Prepare
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How to Hire Someone
Keep an open mind
Things to Prepare
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The Creation Process What to expect after you hire someone
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The Creation Process
Information architect User experience expert Backend engineer Frontend engineer Graphic designer Copy writer
Quality Assurance Photographer Community manager Project manager Databaseadministrator
Server administrator
?Who Might Be Involved
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The Creation Process 1: Step Information Gathering
A web site is not an- - over the fence project
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The Creation Process 2: Step Estimate
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The Creation Process 3: Step Contract and deposit
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The Creation Process 4: Step Share your assets
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The Creation Process 5: Step Statement of Work
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The Creation Process 6: Step Design
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The Creation Process 7: Step Development
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The Creation Process 8: Step Testing
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The Creation Process 9: Step Launch
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The Creation Process 10: Step Post Launch
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The End?Questions