Help a Reporter Out
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Help a Reporter Out
The HARO Story
Who uses HARO?Nearly 30,000 reporters
and bloggers, over 100,000 news sources
and thousands of businesses.
HARO was founded in 2008 and has become one of the most respected and recommended
publicity services in North America.
Results7.5 Million Media
Pitches75K Journalist
Queries
News Agencies That Use HARO
-FOX-ABC
-Gannett-Associated Press
HARO Results
Nutritionist Liza de Fazio appears on National TV Four Times!
“Three weeks after responding to the HARO query, I was on a plane to
Florida to shoot four national television appearances. I did not
expect that to happen.”
Result: $20,000 worth of free advertising
HARO Results
The HopeFULL Company Doubles Sales with HARO “We got over 600 hits on
our website within an hour. It was the most traffic we have ever
received on our website. Most importantly, our
sales went up 95% that day”
HARO Results
”Better Homes and Gardens featured our new S2H STEP pedometer. When that article circulated – and Better Homes has a readership of millions – the whole production run sold out completely in two weeks. We had so many new customers, we had to create a waiting list.”
How would Press Coverage from these publications affect you?
Social Media: •Journalists will tweet and share your story on social media•News Sites will tweet your story•Engagement will be higher when you post and share the story on your social networks
Publicity: •Publicity begets publicity• Cross promotion opportunities•Build your press credibility
Search: Increase Visibility• Increase visibility of web site• Get found in the top of search • Links from News Sites are very
valuable in terms of Search Engine Optimization
The Benefits of News Coverage
Get Mentioned in the Media
BrandingPublicity
Social MediaSearch Engine
Visibilit
y
Build Your Brand•Get interviews & quoted in the media•Become an Authority in your industry•Personal branding for professionals
Great! How do I sign up for HARO?• Go now to: http://
www.helpareporter.com/• HARO Basic Alerts are Free
Super Charge Your PR and Marketing
• Online News Monitoring • Social Media Monitoring• TV, Print, Radio & News Monitoring • Media Database• Email Marketing • Lead Generation Technology • News Releases (#1 in SEO, Social
Sharing, Visibility)