Marketing Solutions for the Next Generation

Corporate History Facility and Infrastructure Business Focus Business Services

Distribution Fulfillment Corporate and Brand Merchandising

Document Management Services

Agenda

Helm was founded in 1943 1959 began fulfillment and distribution of

automotive publications 1971 expanded into Corporate and Brand

Merchandising 1995 added Print On-Demand services 1998 added On-line Bookstore

www.helm.com or www.helminc.com 1999 opened California Sales Office

Corporate History

Third generation ownership (June 1997) Dennis Gusick, President and CEO Bob Malkiewicz, Vice President Sales and Marketing Chuck Stocks, Vice President Operations

Pride in Ownership

Clients Years Serviced Ford Motor Company 51 General Motors 42 American Honda Motors 8 American Isuzu Motors 8 Hyundai Motors America 3 KIA Motors America 2 American Suzuki Motor 2 Toyota Motors Sales, U.S.A. 2

Client List

Clients Years Serviced FTD 31 NAPA 22 PPG 12 Sherwin Williams 10 Federal Mogul 10 Aeroquip/Vickers 8 Johnson Controls 8 Standox 2

Client List

0

10

20

30

40

50

60R

ev

en

ue

(In

Mill

ions

)

1973 1983 1993 1998

Revenue Growth

Revenue

43%

22%

35%

Fulfillment Distribution Corporate & Brand Merchandising

Revenue Distribution

Revenue

Facility and Infrastructure

Headquarters and main warehouse centrally located in the Mid-West

50% of U.S. population and income is within 500 milesSource: Detroit Chamber of Commerce

Facility

JDEdwards Enterprise Requirements Planning

Centralized Database Fulfillment Distribution Corporate and Brand Identification Accounting Warehouse

Advanced Warehouse Management

IBM AS/400 Platform

Infrastructure

Lucent Phone System Skills Based Agent Routing

Expert, Logical, and Direct Agent Specialized Customer Handling

Special call treatment for chosen customers/projects

Call Management Reports (CentreVu) Real time Historical

Infrastructure

E-Commerce

Dealer Parts Account Secure Zip Code Validation Deliver only to “Ship

To” Address provided by clients

Consumer Credit Card Secure

Order Status UPS Tracking Number

User Friendly Easy-to-Use Robust Search Engine Secured Transactions 24 Hour Service

Mission: to reach dealer and consumer markets to create new revenue channels through internet technology.

Business Services

“Provide our clients value added marketing solutions through the understanding of their business objectives.”

Dennis Gusick, President and CEO

Helm Incorporated

Business Focus

Helm provides creative, cost-effective and reliable solutions for: One-to-Many Marketing

Distribution One-to-One Marketing

Fulfillment Corporate and Brand Merchandising

Business Services

Distribution Services Bulk Distribution

Automatic Distribution Publications Catalogs/Price Lists Fax/E-Mail Blast Promotional Material

Custom Distribution Subscription Program Point-of-Purchase

Business Services One-to-Many

Fulfillment Services Revenue Focused

Dealer Communication Business-to-Business Marketing

Consumer Communication Business-to-Consumer Marketing

Order Processing Program Management

Rebate Programs Co-op Fund Management

Business Services One-to-One

Fulfillment Services Custom Fulfillment

Subscription Programs Training Support Programs

Student/Instructor Material Engines/Hardware/Parts

Repackaging Services

Business Services One-to-One

“We have developed relationships with quality manufacturers as our suppliers because we understand the importance of your corporate image.”

Bob Malkiewicz, Vice President

Sales and MarketingHelm Incorporated

Business Focus

Corporate and Brand Merchandising Services Custom Identification Catalogs

Promotional Items Dealership Supplies

Development Services Product Research Custom Product Design Catalog Design Pricing

Business Services One-to-One

Corporate and Brand Merchandising Services Top 25 ASI Distributor

16,000 Distributors Nationwide Product Procurement

Apparel Ad Specialty/Goodwill Identification

Signage Delivery Vehicle

Dealership Supplies

Business Services One-to-One

Corporate and Brand Merchandising Services Product Marketing

Catalogs Flyers Promotions

Volume Discounts Free Goods Free Incentive

Co-op Programs Revenue Focused

Business Services One-to-One

Support Services

Order Placement Options E-Commerce (www.helminc.com) 1-800 Toll Free Phone Lines FTP EDI Fax Mail

Support Services

Customer Service Support Call Center

43 full time employees 86 Toll Free Customer Service Lines Post Sale Services

Issue Credits Product Return Processing Collections

Support Services

Payment Services Parts Account Co-op Billing Direct Invoice Credit Cards Check/Money Order

Support Services

Information Management Services Professional IS Staff On-Site

Programmers Web Master Network Engineers

Reporting Helm offers a wide variety of historical, inventory, and

financial reporting Manifest and Labels

Support Services

Document Management Managing the Document Life Cycle

Services

Managing The Document Digital Conversion Services High-Speed Digital Printers Offset Printing Bindery Services

Digital Production Printers B/W and Color Up to 180 pages per minute Superior Print Quality

Every publication is an original High-Resolution: 600 x 600 dpi

Insert Pre-printed Material In-line In-line Binding Capability

Technology

Scan hardcopy originals, import electronic files to create a digital master High resolution Production Scanners

Optical Disk Storage Images stored in various file formats 24 page per minute 600DPI Scanner

Technology

Print-to-Order Fulfill your one time printing needs

Promotions Special events Unique training requirements Date sensitive information

Managing the Document Life Cycle

Print On-Demand Manage documents with low usage and

unpredictable spikes in demand Text Books Instruction Manuals Automotive Publications Vintage Publications Bulletins

Service Technical

Managing the Document Life Cycle

Bin On-Demand A cost effective method to manage documents

with predictable demand by applying dynamic bin maximums and reorder points

Text Books Instruction Manuals Automotive Publications Vintage Publications Bulletins

Service Technical

Managing the Document Life Cycle

In Conclusion

In Conclusion

The name “Helm” is synonymous with factory authorized publications in the dealer and consumer markets Experience

Over 50 years of automotive business experience Exposure

200 million order forms Referring customers to “Helm” for service

publications

The name “Helm” is synonymous with factory authorized materials in the dealer and consumer markets Demand

Toll Free Phone 1,020,000 calls annually

Requesting information and placing orders 607,000 orders fulfilled annually

E-Commerce 56,000 visitors per month Y-T-D revenue over $1 million 1999 revenue projection: $1.5 million

In Conclusion

Vision. Technology. People. Working Together.

Marketing Solutions for the Next Generation