Hello. We’re · Create a marketing strategy to reach innovators, investors, students & industry....
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Transcript of Hello. We’re · Create a marketing strategy to reach innovators, investors, students & industry....
Hello. We’reAnd we’re an independent, full-service marketing agency.
Encouraging. Persuading. Helping. Growing.
There’s a lot you’ll want your marketing to do for you. That’s where we come in. You’ll see we understand your goals and know how to achieve them. You’ll learn about new creative ways of doing things. And best of all, we are easy to work with.
design.good enough to eat.
From big marketing campaigns to smart leaflet drops, you’ll work with a team that puts everything together to get the right result. You’ll receive designs in print and digital that are creatively tempting, deliciously moreish and financially satisfying.
digital.easy as RGB.
Whether you need a new website, app or interactive tool for computers, tablets and phones, you can call on us to deliver all things digital. We’ll understand what you want to do, and deliver digital solutions your customers want to use again and again.
social media.tweet tweet.
Twitter. Facebook. LinkedIn. Pinterest. Google Plus+. Tumblr. Instagram. It pays to tap into the world of social media whenever you can. So trust us to take care of it all, tweeting, posting, pinning, blogging and sharing engagingly and consistently across platforms.
copywriting.jumping off the page.
Quality writing works wonders in print, digital and PR. It grabs people’s attention, inspires them to act, and makes them feel good about your brand. With nurture, you’ll receive copywriting that hits the spot and leaves your audiences wanting more.
PR.shout from the rooftops.
Need to connect with as many people as possible? We’ll get you noticed. You’ll receive hard-hitting PR campaigns that engage people in the press, on digital, through social media and at events. And we’ll make sure your campaign protects and boosts your brand.
events.big up yourself.
Want to get in front of the right people? Leave it to us. You can put us to work on all or part of your event, from designing your stand to producing brochures customers can take away. And you can relax knowing you’re showing your brand in the best possible light.
We have included a few of our success stories to whet your appetite. If you’d like to hear more why not give us a call or drop us a line…
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Women In Innovation.Their brief:
Create a marketing strategy to reach innovators, investors, students & industry. Demonstrate that women can and have achieved great results
in Innovation. Create an internal case study for Business Innovation and Skills. Timeline 1 month.
The challenge: Women are not stepping forward into science, maths and engineering roles. Reach all women that may have innovative ideas to step forward
and engage in Science and its future.
Our approach: We created a marketing strategy. We conducted
research and provided sample social media, identifying all PR outlets. we provided creative ideas, copywriting and affiliation identificiation.
The result: Although this campaign was enjoyed at the most
senior level at Innovate UK the campaign has not run. The internal case study was successful in generating funding to deliver a competition that
will run later this year.
Ladies first.
Women in Innovation
Not every girl wants to be a princess when they grow up.
Women in Innovation
Women in
Innovation
Women in Innovation
Ladies first.
Satellite communications. Computer programming. Quantum technology.
Just three of the many groundbreaking fields where female innovators lead the way. At Innovate UK, the government’s innovation agency, we want to see more inventive women standing up and being counted.
Now it’s your turn. If you have a cutting-edge idea with promise and potential, we want to hear from you. So take the step to the funding and connections you need to shoot for the moon.
To find out more, call 0300 321 4357 or email [email protected]
Women in Innovation
Satellite communications. Computer programming. Quantum technology.
Just three of the many groundbreaking fields where female innovators lead the way. At Innovate UK, the government’s innovation agency, we want to see more inventive women standing up and being counted.
Now it’s your turn. If you have a cutting-edge idea with promise and potential, we want to hear from you. So take the step to the funding and connections you need to shoot for the moon.
To find out more, call 0300 321 4357 or email [email protected]
Not every girl wants to be a princess
when they grow up.
Women in Innovation
Ladies first.
Women in Innovation
Ladies first. Women in Innovation
#Ladiesfirst #HandsOn #WiT16 #Inspiringwomen #Notjustatomboy
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Unfortunately we were did not win this tender but our creative work and approach
was highly praised.
Forward Swindon.Their brief:
Design a fully functioning Forward Swindon Ltd website and associated
micro websites to showcase proposed developments. Create a timetabled marketing campaign to raise the profile of Swindon and
promote regeneration projects (incorporating Swindon place marketing work).
Our approach: To move from a position of challenging negative perceptions to celebrating actual achievements
in everything Swindon does.
Engage the primary business audience with surprising facts about Swindon.
We proposed combining traditional and digital media with an engagement strategy that involves
the business community.
Where’s the UK’s Space Agency?
Swindon. Yes, Swindon.
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Welcome to Swindon
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Latest Local NewsNEWS 26th April 2016
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What people are saying“Swindon has a real pull for businesses to come and set up here. We have created our Head Office here, attracting a wide variety of professionals who love living and working in this town.”
DirectorNational TrustHeelis
Where’s the biggest collection of modern British art
beyond the Tate? Swindon. Yes, Swindon.
swindon.uk.com#100%Swindon
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Where is £3 billion managed for innovation
every year? Swindon. Yes, Swindon.
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yInnovate UK
Innovate 2014 Event.Their brief:
Provide full marketing support for the 2014 Innovate UK event.
The challenge: Working with two stakeholders with two very
different messages and approaches to provide a cohesive event. Increase growth in innovation
in the UK and overseas.
Our approach: We created a structured campaign covering PR, targeted advertising, telemarketing and digital which were all supported by a heavy weight
social media campaign.
• We conducted detailed research. Our research was carried our on the events
speakers, exhibitors, innovators and conference topics ensuring engaging social media content.
Innovate 2014 it was deemed as its most successful event, increasing
attendees and providing great pr and press coverage during and post the event.
#Innovate14 was trending at no.6 on day one of the event.
4,391 new Twitter followers
8,300 Mentions
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Innovate UK – Long Term Care Revolution.
Their brief: To engage, encourage and inspire cross sector businesses and start-ups to consider how they
might contribute to a more dignified living and to apply for funding of up to £4 million. To promote the size of this market.
The challenge: Technology and service providers rarely look
to independent living as a market place.
Our approach: We conducted dedicated research for content
and statistics to identify innovative solutions globally. We created support for their UK tour as
well as a Long Term Care Revolution Portal.
• We used social Media. We created engaging content, delivering over
430 new Twitter followers. We provided real-time event tweeting during their UK tour.
• We set up business affiliations. We created relationships between Innovate UK
and Sony, Intel, Honda, Apetito and Sirona Care.
• We created a website. We created a 57 page website, dedicated
to delivering support materials that were used on Innovate UK’s tour. This was essential with
so many stakeholders.
As a result of Nurture’s involvement Innovate UK saw the largest response it has has had to any of its competitions.
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Ladies Cut and Blow DryRestyleBlowdry (Short)Blowdry (Long)Hair upCurl Finish
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The Hair Group New branch opening.
Their brief: Reinvigorate The Hair Group brand and go to market with a vibrant new look to
support its new branch opening.
Our approach: We provided The Hair Group with a clean and contemporary identity, and delivered a new
website and printed marketing materials, as well as social media. We also gave them
a suite of new photography.
104 Victoria RoadSwindon Tel: 976328
23 High StreetSwindon Tel: 484988
6 Silver StreetCirencester Tel: 01285 644881
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“Nurture Marketing did a fantastic job with my social media demands, my website and the traffic to our salon. They have certainly
made a difference to my turnover.”E.B, Director
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Dallas. (delivering assisted living lifestyle at scale)
Their brief: Dallas is thinking beyond traditional health and social care to consider how new ideas
and technology can be used to improve the way people live.
Help 5 key stakeholders in delivering Dallas outputs. The Dallas programme was worth
£37 million.
The challenge: Collating and dealing with 5 different
organisations, commercial and community initiatives. Many positive case studies not
documented. Using existing marketing materials.
Our approach: We researched all initatives that had been
funded. Meet and interviewed the 5 stakeholders. Created tangible, clear information for press and
social media. Live tweeting at events. Created materials to help understand the
journey of Dallas and the challenges it faces.
“Nurture provided social media insight & expertise, creative & design support
in a responsive, timely & intuitive way. The friendly & approachable team were always willing to help & bring forward
ideas & add value.”Hazel Harper
Programme Manager, Health & Care, Innovate UK
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yKTN Space
Their brief: To deliver a social media and PR campaign
to support a competition delivering funding of £3.75 million into the space, food and agriculture
markets. To promote event attendance, increasing expressions of interest.
The challenge: Satellite and space technology is increasingly
being used to increase the productivity of agricultural systems to meet the food
requirements of a world population predicted to reach more than 9 billion in 2050. However the
three sectors do not talk to each other.
Attendance at brief was at 23. Timeline 6 weeks.
Satellite is seen to be able to support precision farming, deliver meteorological data to enable
farmers & other stakeholders the ability to prepare for weather inconsistencies.
Our approach: We wrote and distributed press releases to food,
agriculture and space publications and bloggers. We sent mailshots to selected databases
that we had created.
• Social Media We Identified key organisations on Twitter and followed – tagging organisations with Global
geographic messaging that linked to statistical evidence, reports and video.
Predicted attendance of 23 was increased to over 150 key player attendees.
Over
4,000,000 readers were
reached with our press releases.
“I was really impressed with the research that Nurture did in support of the campaign. This underpinned the Twitter and press releases
campaign, giving us fantastic reach with many publications taking the story and interest from
the BBC and the Guardian.”Andy Powell, Head of Space
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yJack Groves.
His brief: Create and launch a personal training website
with engaging information and slick images using current brand.
The challenge: Using the existing brand colour orange plus
no content or images.
“Nurture Marketing have put together for me a fantastic website to help my business succeed. Not only does it look great they have also helped me boost my
views by working behind the pages on SEO side of things. Thank you again.”J.G, Director
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yBristol Rovers Academy.
Their brief: To present Bristol Rovers Academy with a fresh new look in order to save costs on web hosting
and look appealing to new sponsors.
The challenge: No budget or data base.
Our approach: We set out a clear marketing strategy.
We educated the Bristol Rover’s Academy Team on the effectiveness of social media and its content for Twitter. We created a data set of
prospective clients, a new website, photography and conducted a small telemarketing campaign.
This gave Bristol Rovers Academy the opportunity
to pursue new sponsorship activity. They saw an
seen immediate uplift in Twitter retweets. Their
revamped web site saved Bristol Rovers over £300 per
year in hosting fees.
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yKTN Precision Medicine
Their brief: To create a conversation, interest and
attendance for Precision Medicine’s UK Events throughout the UK.
The challenge: Lack of awarenesses of where the interested
parties, innovators or investors were.
Our approach: We created data pools of prospects inorder
to deliver information digitally. We also provided event management, creating support materials as well as audio visual. We liased with speakers
and coordinated the running order at these events.
08:15
09:00
09:30
10:15
10:45
11:00
13:30
12:00
13:00
13:30
Agenda
Breakfast Networking one-to-ones from 08.15
Conference Starts at 09.00am
Conference Ends at 18.00
(Continued Networking is available)
Registration and breakfast 1-to-1s
John Savill and
Ruth McKernan Welcome
Landscape/infrastructure
panel 1 (BRC, NISCHR,
Consortia, Scotland, CRUK,
GEL)
Ministerial AddressTea/Coffee/Networking
Collaboration panelLunch
Peter Johnson and
NIHR - welcome back
Landscape Panel 2 - PMC,
AHSN, Nodes, NI, DEC?
Exhibition and 1-to-1s
Exhibition and 1-to-1s
Exhibition and 1-to-1s
Time Holborn Room Dickens room Showcases
Cancer 1, CV/Resp,
Inflamation
Cancer 2, Neuroscience,
Infection
14:30
14:45
Break
Data and Genomics
15:30 Patients
14:15
Exhibition and 1-to-1s
16:30
17:15
Break
Evidence
18:00
Funders vision
16:15Exhibition and 1-to-1s
15:00Imaging, Health analytics
Conference Ends
The events were well attended and feedback was very positive. This set the bench mark for their 2016 events.
“Its always a pleasure to work with Nurture. I’m always confident that the work will be delivered on time with the extra mile always
put in. They bring experience and enthusiasm to the work they complete. An excellent mix of social media, marketing, and design.
Nurture really are a one-stop-shop.” KTN Health
Want to know more? Email [email protected] Or simply call 01793 674800.
We’ll be happy to arrange a convenient time to chat. And we’ll even throw in the biscuits!
