HELLO by Lucy Wiryono

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Presentasi Lucy Wiryono di akademi berbagi

Transcript of HELLO by Lucy Wiryono

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Lucy WiryonoOwner, Marketing and Social Media Manager @holycowsteak

@lucywiryono

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Who are we?Founded in March 2010, Steak Hotel by Holycow! Are known for its premium

quality wagyu steaks with a bargain price........... Why?take a look at this picture....

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Steak Hotel by Holycow! Is also known for its unique marketing ideas. Especially social media area.

And we do it on....

@holycowsteak

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What so unique about it?Some people called it “marketing 2.0”, others called it “citizen jurnalism” we called it….

“HAVING FUN!”Does it work?

Comparison to other brand

@gap_indonesia2,5 yrs running5,036 followers

@nikeindonesia2,5 yrs running34,754 followers

@holycowsteak1,5 yrs running23,063 followers

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What is “HAVING FUN”?

To us, “HAVING FUN” is a way to interact with our customer with one condition : to have fun!

Example:• “Be a King or Queen!”

free wagyu steaks for the birthday boy or girl in one condition : they should wear a throne.• “Holycow! Quiz”

A quiz held monthly to win our wagyu steaks.• “Holycow! Gives Back!”

We’re giving 2,5% from our sales for our friends in need.• “sweets for your tweets”

mention @holycowsteak via twitter, get a free tiramisu or red velvet cupcake 4 dessert• #THRdiTKP

collect our flags and you might win ipad 2

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What we do on #THRdiTKP?

Teaser Gather Participants The Draw

BUZZ!

Give followers A tiny pic of the prize!

SPREAD THE WORD!

Use our loyal carnivores to spread the word between their

peers.

AND THE WINNER IS……

Make them wait and curious

At Holycow! We believea subtle message spread faster than the shouting one!

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Just collect the flags from every our menu as much as they canAnd They only have to tweet bla...bla...bla... #THRdiTKP

Sayaka_gani@holycowsteak baru aja ngambil bendera dari meja sebelah hihihi, untung gak ketauan #THRdiTKP

sarahpalinI udah ngumpulin 34 bendera nih bisa dapet iPad gak yaaaa :D #THRdiTKP

And the next thing they have to do is wait….

What our carnivores should do?

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And You Know How Many FLAGS Did The Winner Collect ??!?

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645 flags!

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Supporting a communities positive movements

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Our #TKPBaru....HOT News!

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TKP Radio Dalam, TKP Senopati, TKP Orchard Road

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A very simple way to becoming the talk of the town .

Let’s Discuss…