Helium overview 2011.11.18
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Transcript of Helium overview 2011.11.18
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STRATEGIZE CREATE EXECUTE
chicago | tampa
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WHO WE ARE
Fast. Flexible. Creative.
Helium Interactive is a marketing agency focused on the healthcare IT marketplace. Since 2006, we have created targeted, results oriented marketing for a wide-range of clients in the healthcare industry. Our team has extensive experience on the client side of Fortune 500 and healthcare IT organizations.
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CLIENTS
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AREAS OF EXPERTISE
BRANDING/AWARENESS• messaging/positioning• thought leadership•web strategy/SEO•digital asset management•social media•product launch•pr/advertising integration
PIPELINE GROWTH• interactive campaigns• channel marketing• executive event planning• search campaigns• lead nurturing
SALES ACCELERATION• marketing automation• sales tools - collateral - case studies• sales funnel analysis• buyer persona review• win/loss surveys
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CONTENT IS KINGStep 1: One Topic, Multiple Users
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CAST THE NETStep 2: Utilize a variety of media to reach your audience
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Microsite Results:50% conversion rate
PRODUCT LAUNCH
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SPECIAL EVENT
Results:80 key decision makers attended
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