Helen Souness's PressNomics Presentation 2013
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Transcript of Helen Souness's PressNomics Presentation 2013
Hi, we’re
Today, we’re bringing ourcommunity’s view of
WordPress to you.
How do people find outabout WordPress?
ɔǍྔǍǍΩǍਯǍਾǍਬSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.
Question: “How did you start using WordPress?”
* I Googled it or similar (search)
Googled it* (38%)
A friend
recommended it (30%)
My client asked
me to use it (14%)Tutorial (1%)
Other (6%)
Blog or advertising (2%)
My employer or work used it (9%)
Of those who did not use WordPress,many were building their own CMS,
or not using one at all.
ɓǍ༻Ǎ߰ǍӇǍǍǍఓǍ̛Ǎ͓Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.
Magento (6%)
Tumblr (6%)
PrestaShop (4%)
Blogger (4%)
Drupal (9%)
Joomla (11%)
I built my own (30%)
Other (16%)
I don’t use
a CMS (14%)
How do people choosea theme?
əǍცǍูǍసǍΘǍǍਡSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.Question: “Why did you buy your last WordPress theme?”* Examples of features listed were slider, WPML, and responsive
Design (37%)
Rating (10%)
Price (10%)
5RGEKƓE�HGCVWTGU� (26%)
Author (6%)
Other (2%)
Support (9%)
And the features most in demandin the past year...
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.Question: “What is the number one new feature your clients have requested in the last year?”
ɜǍᆆǍǍഛǍ௬ǍͨǍ̱ǍਪǍਡResponsive (32%)
e-Commerce
(14%)
Social (14%)
Better admin
(11%)
Better
security (10%)
Not relevant (4%)
Other (2%)
Fancy menus (6%)
Touch sliders (7%)
Source: Searches June to August on the CodeCanyon site. n = 23,735.
1. Slider
2. Menu
3. Portfolio
4. Live chat
5. Booking
But the criteria changes when wetalk about online stores.
ɘǍႧǍӢǍணǍǍਡSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.Question: “Why did you use WordPress to build an online store?”* Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce
I know WordPress
(31%)
Plugins* (24%)
Cost (20%)
Design (16%)
Other (2%)
5RGEKƓE�HGCVWTGU����
Searches on ThemeForest alsovalidate our survey results.
Source: Searches June to August on the ThemeForest site. n = 86,458.
1. Responsive
2. Music
3. Real estate
4. Photography
5. One page
These searches speak toniches that are in demand.
David (dtbaker)
Xaver (revxarts)
Jake (designcrumbs)