Our way of life is changingwith the inclusion of Virtual Reality

and the emergence of Virtual Worlds

Gaming. Entertainment.

Cycling. Work outs.

Surgical training.

Travel.Advertisement.

But not everyone is aware of this.

So, what are we organizing?

Hej Världen! (“Hey World!”)is a conference 2.0 on

- the technologies that enhance Virtual Reality- Virtual Worlds- how Virtual Reality and Virtual Worlds can merge with entrepreneurship for new value creation

We want to expose the current Virtual Reality (VR)

technologies

We want to discover the potentials of Virtual Worlds

We want to do all these with like-minded, entrepreneurial

individuals

Because we believe that we can make a change with new

value creation with VR and virtual worlds

Speakers and Content

on Virtual Reality

Johan M. BeskowCo-founder, SenseGraphicson Haptics Enhanced Virtual Reality

Alex OlwalPhD candidate at Royal Institute of Technology, Stockholmon Mixed Reality: Empowering the Human Senses

Jonas ForsslundFounder, Forsslund Systemson Creation of a Virtual Surgery Simulator with Start-up in Mind

1

2

3

Olle AhnveEMEA Social Media Senior Advisor, Text 100on Why Should Corporations Care About Virtual Worlds?

Frank CampbellPR and Marketing Executive, MindArkon Entrepreneurship in Entropia Universe

Cyle WitrukSystem Developer, Paynovaon The Economy of a Virtual World (topic is tentative)

Magnus ZeisigSelf-taught IT generalist, scientist, teacher, author, journalist, programmer, webmaster, artiston Opportunities in Second Life

on Virtual Worlds

4

5

6

7

What’s more?

our Moderator

Beata WickbomFounder and Managing Director, Second BusinessFounder, Producer and PR Manager of SIME(Scandinavian Interactive Media Event)

our Videographer Björn FalkevikConsultant, Lidne IncSocial Media Club, StockholmBjörn will live stream the entire event on Bambuser, the online video streaming service

And we have hands-on demonstrations for our

audience

Demonstrations

Hapticsby SenseGraphicsSenseGraphics provides the open source platform which enables integration of haptics and 3D stereo visualization into multimodal software applications. Audience will get the chance to touch the virtual environments with SenseGraphics’ haptics.

Immersive 3Dby Bertrand GondouinBertrand is an award winning digital media artist. He will showcase one of his work on immersive 3D with the Wiimote

And we have the Idea Generation

Challenge

Idea Generation ChallengeParticipants submitting their idea should give a 100-150 word

description of their idea, and its potential users and a brief description of their business model.

One person can submit more than one idea, but if more than one idea from the same person is chosen in the top three, he or she will only be given the opportunity to present one of them. Participants lower downthe order will be given the chance to present their ideas.

The judging of the ideas will be done according to the “Rubrics of thecontest”, which are to be formulated and distributed to potentialJudges.

Selected participants will be informed 7 days in advance and on thatday will be required to make a short pitch to the judges, preferablywithout the use of power point slides.

Three/ Four panel judges will mark each participant according to predefined guidelines and also give their personal feedback to each idea.

Participant with the best score will be awarded a prize (TBA).

Audience demographics

Audience demographics

TurnoutThe expected turnout for this event is 120 persons.

AgeLargely 20 – 35 years, with a number from 35 – 50 years

BackgroundEntrepreneurially inclined- Masters students, aspiring entrepreneurs and entrepreneurs of the Stockholm School of Entrepreneurship and its associated universities- Start-ups associated with IQube and STING (Swedish business incubators) and related VR, virtual worlds and high tech start-ups

Audience demographics

Background (continued)

Virtual Reality and Virtual Worlds related- Instructors and students with concentration in related technologies from the Royal Institute of Technology- Instructors and students with concentration in business and virtual worlds value creation from the Stockholm School of Economics- Individuals with related skills and background in entrepreneurship, VR and virtual worlds in Stockholm and Sweden

Audience from our past events- the social media circles that include bloggers, mobile and internet entrepreneurs and technologists

Who are we?

nuStart is a non-profit student organization established by aspiring entrepreneurs from the National University of Singapore (NUS) who are on a one year internship program in various start-up companies in Stockholm – called NUS College in Stockholm. This is the result of a collaboration between the NUS and the Royal Institute of Technology (Kungliga Tekniska Högskolan, KTH) in Stockholm.

More about us at http://www.nustart.sg

Background of Student Organizers

from nuStart

Our past events

Hej! 2007www.nustart.sg/hej2007on April 21, 2007Conference on Web 2.0. Hej! 2007 was covered in the local paper MetroTeknik and IDG.(http://www.metro.se/se/article/2007/04/20/13/5506-48/, http://internetworld.idg.se/2.1006/1.105211)

Hubbub 07www.nustart.sg/hubbub07on November 24, 2007Conference on mobile convergence.

Facebook Developer Garage Stockholmfacebookstockholm.wikispaces.comon March 14, 2008Discussions revolving around Facebook and social networks.

All our events are free to the public, and so will be

Hej Världen!

Join us in making Hej Världen! a rousing

success.

hejvarlden@nustart.sgwww.nustart.sg/hejvarlden