Heineken Production Engineering and Operation Management Universidad Politécnica de Valencia May...

Heineken

Production Engineering and Operation Management

Universidad Politécnica de ValenciaMay 2009

By: The Squirrels

Heineken•About Heineken

•Products & Product development

•Quality

•Process suitable strategy

•Distribution technology

•Twitter

About Heineken Products Quality Process Distribution Twitter

HeinekenHistory And Development

• Amsterdam 1592

•1st, 2nd, 3rd and 4th generation


HeinekenCompetition Strategy

1968 Merge with Amstel.

1971Collaborate with Dreher in Italy and Whitbread in United Kingdom.

1974 Buy Dreher.

1983 Absorb Murphys.a

1984 Absorb El Águila.

1999 Heineken expands its market in Europe acquiring Fisher (Francia), Moretti (Italia) and Cruzcampo (España).


HeinekenLocation

Africa and Middle East

Asia and Pacific

Europe

America


HeinekenProducts

Heineken is a pilsner beer and it is produced under the higher quality standards and using only natural ingredients, which makes it light, mild and easy to drink. The different products are:

•5L barrel•Beer faucet•33cl. And 24cl. bottles•33cl and 50cl cans•Designer bottle•Six 33cl. cans pack•Six 33cl. bottles pack


HeinekenProducts

In order to design the new bottle, we need a team of industry chemical engineers. Adapted facilities and assembly lines for the new bottles will be used for the production process. New raw materials will be needed so that the requirements be fulfilled.

Once details are analyzed, the house of quality must be carried out taking into account the clients’ needs and the available resources.


HeinekenQuality tools

The house of quality.

Taguchi methods.

Quality loss function.

Pareto chart.

Flow diagrams.

Cause and effect diagrams.

Statistic control of process.


HeinekenQuality tools, the house of quality.


HeinekenProcess Suitable Strategy

• Product: Large quantities, small variety / Long runs

• Equipment: Special-purpose/Special assembly line

• Operators less broadly skilled.

• Few work orders and job instructions; standardization / Repetitive operations

• Swift movement of units through facility

• Hight fixed costs, low variable costs

• Costs highly dependent upon utilization of capacity


HeinekenProcess Analysis

•Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost?

•Does the process eliminate steps that do not add value?

•Does the process maximize customer value as perceived by the customer?

•Will the process win orders?


HeinekenDistribution Technology

•Television

•Internet Broadcasting, example YouTube

•Homepages

•Adaption for mobile phones


HeinekenTwitter

• Promotion (*)

• Knowing costumer opinion (surveys)

• Networking with other brands(twellow.com)

• Improving costumer relations (E.g.: Dell)


Heineken


Heineken

Production Engineering and Operation Management

Universidad Politécnica de ValenciaMay 2009

By: The Squirrels

Heineken Production Engineering and Operation Management Universidad Politécnica de Valencia May...

Documents

Transcript of Heineken Production Engineering and Operation Management Universidad Politécnica de Valencia May...