Heightening the Consumer Experience with Improved Pouch ...€¦ · key consumer research findings...

Heightening the Consumer Experience with

Improved Pouch Functionality

Sal Pellingra

VP Global Application and Innovation Development

ProAmpac

June 2019

Functionality

Functionality refers to the capability and suitability

of a thing

Functionality in packaging is that which is

designed to provide value-added consumer

benefits, such as greater convenience or ease of

use..

Why is functionality so important?

FUNCTIONAL PACKAGING MATTERS

Top 5 of 7 key consumer research findings that make

functional packaging a trend worth paying attention to…

Freshness Packaging that provides a secure seal to ensure

product lasts longer1

of consumers felt

freshness was an

important factor

when food shopping

82%Lightspeed/Mintel study

of consumers

identified freshness

as a key packaging

feature

68%Avery Dennison omnibus study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.


Freshness Packaging that provides a secure seal to ensure

product lasts longer1


reclose features

barrier films

hermetic sealsbreathability

oxygen absorbers




Ease of Use Packaging that does not require the use of

scissors or other tools to open and can be easily resealed2


of consumers remove

food products from

store packaging after

purchase

82%of consumers sought

packaging features

with the ability to

reseal and close

58%Avery Dennison omnibus study Avery Dennison omnibus study




Ease of Use Packaging that does not require the use of

scissors or other tools to open and can be easily resealed2


peel reseallinear tear films

wide open formatslaser scoring

“scoopable” packaging




Sustainability packaging that minimizes or eliminates waste3


of consumers wanted instructions on

how to dispose or recycle packaging

on the back of the packaging for

products they purchased

58%Avery Dennison omnibus study




Sustainability packaging that minimizes or eliminates waste3


recyclability

improved product to package ratio

renewable materials

compostability

post consumer resin




Storability packaging that provides adequate storage and

protects contents inside4


of consumers stated ease

of storage as a desired

packaging feature44%

Avery Dennison omnibus study




Storability packaging that provides adequate storage and

protects contents inside4


easy to carry

packaging that cubes out

right sized

not overpackaged

reclosable




Convenience packaging offers on-the-go and single size5


of shoppers look for

packaging that delivers

lifestyle convenience45%

Avery Dennison omnibus study




Convenience packaging offers on-the-go and single size5


multipacks

dosing

right sized

one-handed packaging

portioned



Market Trends Influencing SUP GrowthPortability, reclose, clean dispensing and convenience are key enablers for spouted pouches

Functionality Examples

Molson Coors – 12 pack cooler bag• Reusable• Portable• Water resistant

Ice Melt ShakerPak• Easy carry• Unique dispensing• Easy storage

Improved Functionality and Sustainability

Non-food applications growing in health and beauty

L’Oreal “3Rs” • Respect for the

consumer & environment,

• Reduction of the volume and weight of packaging, and

• Replacement of high-impact materials.

When it comes to packaging, what do you find the most annoying?

55%

19%13%

8%4%

Packaging that is

hard to open

Excessive

packaging

Damaged

packaging, but

not the item

Non-recyclable

packaging

Ugly packaging

Schorr Packaging Survey

SustainabilitySustainabilityFunctionality

Sustainability

Obesity - People

Product Solutions Healthy ingredients, less fat, less sugarPackaging Solutions Improved barrier, portioning/dosing

The real solution to

childhood obesity lies in

changing our built

environment. There’s no

other way to approach it.

Dr. Goutham Rao

Obesity - Packaging

Obesity - Packaging

PACKAGING 52.3%

BEVERAGE 47.7%

PACKAGING 6.1%

BEVERAGE 93.9%

Flexible Packaging Europe (FPE)

Using Less Packaging is More SustainableReusable vs. Disposable Bags:

What's Better for The Environment?

https://terngoods.com/blogs/learn/reusable-vs-disposable-bags-whats-better-for-the-environment

414

173

Paper Polypropylene

Woven

Cotton

Breaking even: number of

uses to be better than plastic

single use plastic single use paper

PP woven cotton

https://terngoods.com/blogs/learn/reusable-vs-disposable-bags-whats-better-for-the-environment

Innventia

The packaging paradox

Excess Product Waste Excess Packaging

Under-designed packaging Over-designed packaging

Amount of packaging

Environmental impact

Minimum environmental impact

Flexible Packaging Market

FPA – Euromonitor – Tim Trovillion

Global Flexible Packaging Retail units

The lack of infrastructure to collect waste contributes to

litter and ocean waste, much of which is recyclable!

The most significant reduction in the impact to the environment is

by reducing packaging.

PackagingPreventing litter is key! Minimizing packaging is essential!

Less than 0.1%Very little flexible packaging in Europe is ending

up in the ocean. The contribution is similar from

North America. This still needs to be tackled but

focus should be on collecting and minimizing

packaging and product waste.

Awareness and educationRaising awareness and education among

consumers and lawmakers is key. The biggest

impact to the environment is the volume of

packaging and even more so the volume of

food and product waste.

Global IssueMarine litter is a global issue and must be tackled at the source. Infrastructure is needed for

collection where the packaging is coming from. In areas not contributing, the focus should be on

minimizing what is going to the landfill. The solution needs to be multi-faceted. Some wrong

solutions could lead to deforestation and more. Food waste is more critical than packaging waste.

Excellent study on sustainable choices here - https://www.oregon.gov/deq/mm/production/Pages/Materials-Attributes.aspx

https://www.oregon.gov/deq/mm/production/Pages/Materials-Attributes.aspx

Functionality encompasses much more than convenience

End of life is part of a packages functionality

Functionality trumps sustainability

Reducing packaging significantly reduces the impact on

the environment more than any other sustainable feature

Building in functionality builds sales

Fact based education and legislation is sorely needed

Takeaways

Flexible Packaging

Use Less – Save More

Benefits of Flexible Packaging Videohttps://www.youtube.com/watch?v=en8fcqpL90g

https://www.youtube.com/watch?v=en8fcqpL90g

https://www.youtube.com/watch?v=en8fcqpL90g

Thank You!!!

Heightening the Consumer Experience with Improved Pouch ...€¦ · key consumer research findings...

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