Heavy chef
description
Transcript of Heavy chef
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tAn ORM Discussion
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What is ORM?
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Explosm, ComicCon, 2010
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Restricted
Complete
VS.
MusoGuide.com and WikiMedia CC
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Google via www.mydigitallife.co.za
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Google via www.mydigitallife.co.za
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Insight - Quantitative:Complicated reporting can be built based on critia in order to meet a specific question such as: How do high credibility consumer feel towards the brand?
Report type >
Report criteria >
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Insight – Quantitative (Cont.):This results in a visual graph which represents the distribution of conversation taking place online. From this it can be further explored.
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Insight – Qualitative:From this it can be further explored to look at what themes were driving the negativity.
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Insight – Qualitative:From this we can further explore it and explore the underlying conversations driving the themes.
Operational Stimulus
Effect
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MeFredThe Business
Initiators Influencers Plebs
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Up For Debate
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Consumer Power
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“78% of people trust
the recommendations
of others”
-Nielson “Trust in Advertising” Report
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Further Reading: Wikinomics
Clue Train Manefesto
Clay Shirkey – TED talks
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Learning Systems
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ClassicalConditioning
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OperantConditioning
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Honorable Business
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* Apologies if this means something else… My Japanese is lacking.
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With honour trust is implicit.
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Nature of truth…
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Managing a Crisis
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The action plan
# 1 – Listen and understand
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The action plan
# 2 – Get off your
high horse
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The action plan
# 3 – Be empathetic (truly)
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The action plan
# 4 – Be honest
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The action plan
# 5 – Keep it offline (initially)
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The action plan
# 6 – Be quick and nimble
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The action plan
# 7 – Be true to your brand
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The action plan
# 8 – You don’t always need to engage
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The action plan
# 9 – Under promise and over deliver (critical!)
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The action plan
# 10 – Open channels for future relationships
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