Heather Morgan -- 3X Your Sales Revenue with Cold Email and Game Theory
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Transcript of Heather Morgan -- 3X Your Sales Revenue with Cold Email and Game Theory
3x Your Sales Revenue With Cold Email & Game Theory
By Heather R MorganHeather R Morgan| @HeatherReyhan |
Hang around and you’ll see a winning email template that got 28 responses
8+ years of copywriting experience
Written 10,000 + cold emails Worked with 150+ companies’
email campaigns (and counting)
My open & response rates are 3x higher than industry standard
Written email campaigns w/ 68%+ response rates from C-suite
About Heather &
Cold email can rapidly grow your company’s revenue
Want to increase your response rates by +327%?
Spamming thoughtless & generic
emails won’t work anymore
Bad cold emails get torn apart and forwarded around.
Redundant, repetitive emails get 10x more spam
complaints
Cold emails are about starting new conversations
Tip #1: Build a highly targeted list
Tip #2: Talk to your customers &“e-stalk” them like a journalist
Tip #3: Focus each email on 1 of your prospects’ desires or fears
Tip #4: Build credibility by leveraging social proof from your customers
Tip #5: Incentivize your prospects to talk to you
Winning Email Template that got 28 responsesSUBJECT: {!First}, idea for {!Company}’s website
Hey {!First},
I was just on {!Company}’s website, and I had an idea that would help you get more conversions from all your lead forms.
Using this same concept, companies like [Client x] have boosted their conversion rates by 53%, increasing their monthly MQLs from 203 to 311.
When do you have 15 minutes so I can explain my idea to you?
Thanks,
How game theory can supercharge your cold emails
8 emailsx 2 variants
Every email is an opportunity to test a different benefit or angle
See what works and what doesn’t
Different messages/benefits entice different kinds of prospects.
Use the most enticing messages first to capture low hanging fruit
Get more direct/aggressive as your email campaign progresses.
Still want more tips to improve your cold emails?Get our free Cold Email Guides at
bit.ly/coldemail15.
Heather R Morgan|@HeatherReyhan |[email protected]