Heat Maps - And What Men and Women are Looking at
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Transcript of Heat Maps - And What Men and Women are Looking at
HEAT MAPS AND WHAT MEN AND WOMAN ARE LOOKING AT
AND HOW TO USE HEAT MAPS IN MARKETING
Heat map and women
Women tend to focus the attention on the face and the torso...
Source: thinkeyetracking
Heat map and men
While men … well
Source: thinkeyetracking
Where the model is looking
It isn’t enough with a pretty face. It matters where the model is looking.
Source: Grok
Banner ads are not working
This heat map is the evidence that the banner ad position is not the best place to advertise
Source: Alertbox
You should be above the fold
This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold on the screen.
Source: Fruition.net
Heat map and Twitter
This shows that you should put the link in a tweet at the beginning of the tweet.
Source: HubSpot
CNN
Look at the screen from CNN. People are looking at the box to the left of speaker and of couse at the face.
Source: CNN
H&M Ad
Men spend time looking at the woman. Women spend time reading the rest of the ad
Source: Eyetrackshop
H&M Ad
Men are not looking at the shoe
Source: Eyetrackshop
Heat map and Facebook
Not surprising – we are looking at the faces and pictures
Source: Facebook
Heat map and baseball
Women are looking more at the torso, right?
Source: CoryGrimes
Headline and pictures
This heat map shows that we are looking at the headline and the pictures.
Source: Webbyawards
Heat map and football
We are focusing on the area in front of the player throwing the ball.
Source: Sportundmarkt
Heat map and billboards
People still read the text to the left even though there is a large picture of a face to the right.
Source: reports-research
Heat map and resume
Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and end dates, previous title and company , previous position start and end dates and education.
Source: TheLadders