Heartland Pack Buys

Heartland Pack Buys Are Now More Flexible. Replacing the

$5,000 fortnightly or monthly Pack we can now tailor

Heartland buys to suit your budget and timing.

As a starting point $2500* buys you 160x30sec spots

(or 267x15sec spots or 89x60sec spots etc) across a week.

Standard TVNZ duration conversions apply.

Channel Sponsorship are also currently available.

*Less TOT/VID Base Discount & 10% Agency Commission

Heartland Launched June 1st 2010• Only NZ Channel with 100% local content

• On the SKY Platform, available to subscribers of the SKY Basic package

• Content includes NZ’s classic shows & more recent programmes

• Target 40 – 64

• 6 Sponsors and Limited Ad Packs

• Celebrates New Zealand and is a showcase of New Zealand's best home grown

television

• Heartland is where New Zealanders go to

– to celebrate all the things they love about NZ and being a NZer– to see 100% homegrown content– to experience fond memories

The Unique Role Of Heartland

• A channel targeting the growing 40-64 audience. Baby boomers have a larger proportion of personal wealth compared to Gen X’ers and other younger demos.

• An audience that are proud Kiwis who ‘remember growing up in NZ fondly – I love the Kiwi way of life’ (Source: Nielsen, 2010)

• Locally produced content resonates with these viewers– YTD 73% of the top 30 shows for All 40+ are

local

Heartland Offers Great Content

Favourites like Intrepid Journeys and The Politically Incorrect Parenting Show and Maggie’s Garden Show

NZ feature films including Sylvia, Magic & Rose and Sleeping Dogs

The best of NZ documentaries including Putting Our Town On The Map, Kiwiana and Three Chords and the Truth: The Anika Moa Story

New season of From The Archives covering topics from Elections to Rugby

New Sunday night line up ‘Heart of the Heartland’ showing our best selection of premium content Hunger for the Wild, Auction House, Off The Rails,

Documentaries and Country Calendar: Fresh Pickings