Healthy Voices - Session Eight - Representing yourself and your organisation - Course Notes
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Transcript of Healthy Voices - Session Eight - Representing yourself and your organisation - Course Notes
SESSION EIGHTRepresenting yourself and your organisation
Session Eight
By the end of this workshop you will be aware of some
considerations around, and the ethics of maintaining an
online identity.
This will be achieved by considering:
Your online identity:The importance of consistency Understanding Ethical ConsiderationsProtecting your image
Understanding policies
What to do if you overstep
Dealing with the media
REPRESENTING YOURSELF AND YOUR
ORGANISATION
This final session examines the possible impact/s
of publishing material online. We look at the
ethical considerations involved and explore ways
to ensure your ‘online brand’ is protected.
Policies an organisation may have or need:
• Privacy policies
• Internet Usage policies
• Confidentiality agreements
• Commercial In Confidence
Your organisation - Policies
YOUR ORGANISATION - BRANDING
Brands carry a message
To be effective that message must be consistent
Different brands suit different audiences
Reaching a different audience may mean creating another brand.
The importance of consistency
ETHICAL CONSIDERATIONS & YOUR
REPUTATION
What are the ethical considerations when
publishing health messages online?
Things to consider:
• The law - Privacy & Health Records Acts
• The lives of others?
• Consent
• Future impact
• The implications of not disclosing information that may include
others
The privacy of others
Businesses should be clearly identifiable as businesses.
The ACCC & False and misleading information
Promoting your own services?
The impact of your social media presence on your employers brand
The impact of published material on your employment prospects –
current and future.
Aaron Lane and the tweets.
Your employer’s/future employer’s
interests?
Things to consider:
• Does your story bias total internet content on an issue in a certain
way?
The communities best interest test.
Things to consider:
• There are some topics that by their very nature tend to be over -
represented online.
• Will others act on your information? Catalyst and Statins
The communities best interest test.
PROTECTING YOUR IMAGE
INVITING CONTROVERSY
Should you invite controversy?
Tips & Tactics:
• Be willing to admit you were wrong
• Issue a public / personal apology
• Remove the article, post, image
• Post a retraction
• Place a warning on content
What to do if you publish something
you shouldn’t.
Attracting their attention:
• Does the story photograph well?
• What will the headline be?
Dealing with the media
What do you do?
• Respond honestly.
• Avoid saying no comment except when dealing with completely baseless rumours
• Ask for the opportunity to present your case
• Let others defend you
• Find out the source of the bad publicity and confront it.
• Get advice
Dealing with negative publicity:
Review
Today we have covered:
Your online identity:The importance of consistency
Understanding Ethical Considerations
Protecting your image
Understanding policies
What to do if you overstep
Dealing with the media
Next Steps
Publish material online
Get in touch if you need help: [email protected]
Enter the awards program
Attend the networking events
END OF THE WORKSHOP STAGE OF THE PROGRAM.