Healthvault Marketing Resources For Partners

Supporting Your Success in Health


The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem

Microsoft Consumer Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing


The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem Microsoft Consumer

Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing

Application Directory

Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

Ingredient Branding


Ingredients matter…


Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer

touchpoints

Call to action: Include the Microsoft HealthVault brand to

enhance the value of your application


Ways to leverage the brand correctly


Incorrect ingredient brand usage

Device Logo


HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels

– Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging

Call to action: Understand the device logo program

requirements (available end June 2008) and be an early adopter of the logo


Ways to leverage the device logo correctly

Marketing Toolkit


Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate

flow of health data • Marketing tiles that help promote HealthVault compatible

applications Call to action: Take advantage of this toolkit to help promote

your solutions


Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008)

– Assistance with application UI buttons and marketing tiles prior to “go-live”

– Presence on Healthvault.com – Approved press quotes to facilitate your press release activity

2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers

3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts

Microsoft PR


PR visibility

Custom Marketing Support


www.healthvault.com/hospitals


Brochure front cover


Brochure inside gate fold


Brochure inside spread


Brochure back cover


HealthVault resources • [email protected] for general marketing questions and

feedback • [email protected] for logo and branding questions,

and feedback • [email protected] to sign up for the newsletter • Blogs:

– Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/


Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

Healthvault Marketing Resources For Partners

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