Caring For Those Who Serve

HealthFlex HealthFlex Plan Sponsor Plan Sponsor Conference Conference CallsCalls

April 26-27, 2010April 26-27, 2010

AgendaAgenda

• Incentives CommunicationsIncentives Communications

• Health Coaching Vendor ChangeHealth Coaching Vendor Change

• Additional Follow-upsAdditional Follow-ups

Incentives Communications:Incentives Communications:Standard Mail Standard Mail

• First participant mailingFirst participant mailing■ Mails April 27Mails April 27■ Sample provided: April 19 Sample provided: April 19 HealthFlex ExpressHealthFlex Express

• Consideration of additional mailingConsideration of additional mailing■ Mid-JuneMid-June

• Final participant reminder postcardFinal participant reminder postcard■ Early AugustEarly August

• Targeted letter to individuals on disabilityTargeted letter to individuals on disability

Incentives Communications:Incentives Communications:ElectronicElectronic

• Three targeted e-mails from WebMDThree targeted e-mails from WebMD■ May, July, late AugustMay, July, late August

• Two targeted e-mails from Virgin Two targeted e-mails from Virgin HealthMilesHealthMiles■ June, early AugustJune, early August

• Web site remindersWeb site reminders■ WebMDWebMD■ GBOPHB.orgGBOPHB.org■ Virgin HealthMilesVirgin HealthMiles

Incentives Communications:Incentives Communications:Every OpportunityEvery Opportunity

• Health TeamHealth Team

• General Board health line phone General Board health line phone messagemessage

• Vendor customer service linesVendor customer service lines

Incentives Communications:Incentives Communications:Plan Sponsor PartnershipPlan Sponsor Partnership

• Your partnership is important!Your partnership is important!

• Communications Toolkit—April Communications Toolkit—April

• Letters, e-mails, Web site reminders Letters, e-mails, Web site reminders and other communications to your and other communications to your participantsparticipants

Health Coaching Health Coaching ImprovementsImprovements

• Current vendor: HealthwaysCurrent vendor: Healthways

• New vendor as of July 1: WebMDNew vendor as of July 1: WebMD

Rationale for Vendor Rationale for Vendor ChangeChange

• Participant ExperienceParticipant Experience■ Robust integration with WebMD siteRobust integration with WebMD site■ Sustain engagement of at-risk individualsSustain engagement of at-risk individuals

and engage more participantsand engage more participants■ Quality and consistency of electronic Quality and consistency of electronic

and print communicationsand print communications■ Perception of greater privacy and a Perception of greater privacy and a

trusted name in health informationtrusted name in health information

Rationale for Vendor Rationale for Vendor ChangeChange

• HealthFlex ExperienceHealthFlex Experience■ Quality and depth of information Quality and depth of information

on engagement, risk reduction on engagement, risk reduction and sustained engagementand sustained engagement

■ Potential for greater and more measurable Potential for greater and more measurable impact on participantsimpact on participants

■ Timing appropriate to take advantage of Timing appropriate to take advantage of expected increase in HQ utilization this expected increase in HQ utilization this yearyear

Health Coaching TransitionHealth Coaching Transition

• Most individuals will reach the end of Most individuals will reach the end of their program year by July 1their program year by July 1

• Fewer than 100 participants started a Fewer than 100 participants started a new program between December and new program between December and March.March.

• Individuals actively involved in coaching Individuals actively involved in coaching will transition with WebMD will transition with WebMD

Impact of Coaching ChangeImpact of Coaching Change

• Plan sponsor impact minimalPlan sponsor impact minimal■ Updates to General Board communicationsUpdates to General Board communications

• Participant impactParticipant impact■ Outreach to affected participantsOutreach to affected participants■ Two-month hold on new participant Two-month hold on new participant

outreachoutreach■ 500 HealthMiles for agreeing to 500 HealthMiles for agreeing to

WebMD coachingWebMD coaching

Additional Follow-UpsAdditional Follow-Ups

• Consumer-Driven Health Plan Consumer-Driven Health Plan QuestionsQuestions

• HealthFlex Plan Sponsor Annual ReportHealthFlex Plan Sponsor Annual Report

• Health Management Goal-Setting Health Management Goal-Setting for Plan Sponsors for Plan Sponsors

• Health Care ReformHealth Care Reform

1-800-851-22011-800-851-2201www.gbophb.orgwww.gbophb.org