Healthcare Social Media Mobile Capabilities
-
Upload
detroit-medical-center -
Category
Technology
-
view
692 -
download
1
description
Transcript of Healthcare Social Media Mobile Capabilities
![Page 1: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/1.jpg)
Examining the Latest Technology: Healthcare Social Media Mobile Capabilities
![Page 2: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/2.jpg)
DMC.org: Our Strategy
• Highly Interactive
• Content Intensive
• Service Focused
• Dynamic Structure
![Page 3: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/3.jpg)
ER Wait Times on the Web
Timeline
Began process in Fall of 2009
Soft Launch in Early 2010
Marketing push in Spring of 2010
![Page 4: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/4.jpg)
ER Wait Times on the Web
• THE PROCESS– Full Operational review
of the ER– Implementation of new
Protocols for Clinicians– Full cooperation of ER
Clinical Staff, Hospital Administration, IT and Marketing
– Testing, testing, testing.
![Page 5: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/5.jpg)
System-wide rollout
![Page 6: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/6.jpg)
Mobile App Development: Starting Questions
• Is your market ready? (Detroit was.)
• Is your product PRECISE, SELLABLE and PART OF YOUR BRAND?
• Find a Partner vs. DIY?
• Free vs. Paid?
• Which Platforms?
![Page 7: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/7.jpg)
Mobile App Development: Build it!
• Weekly, sometimes daily conversations with developer
• Discovery Process• Goal and Objective List• Quality Requirements (what
must it do, what must it NOT do?)
• Project Boarding• Internal sales – “someone’s
going to have to pay for this, so make sure they believe in it.”
![Page 8: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/8.jpg)
Mobile App Development:Push It!
Strong Marketing Support Program for this Innovation
• Singular Message to the market (others may guarantee wait times, but they won’t tell you what they really are)
• Multimedia push, including radio, web ads, search engine optimization, internal communication, physician communication, social media ads
![Page 9: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/9.jpg)
Texting
• Started with texting– Text: “ER” to 42660 receive wait times– Promotion in print media, online, TV/radio
![Page 10: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/10.jpg)
Texting
![Page 11: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/11.jpg)
Texting
• Started with texting– Text: “ER” to 42660 receive wait times– Promotion in print media, online, TV/radio– Shared on social media
![Page 12: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/12.jpg)
Texting
![Page 13: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/13.jpg)
iPhone & Android Apps
• App-splosion!– App-crazed society yearns for mobile accessibility
![Page 14: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/14.jpg)
Download on iTunes
![Page 15: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/15.jpg)
Convenience
• Easily accessible
– Links
– Key words
– Sharing
• Provide link for
download
• FREE
![Page 16: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/16.jpg)
ER Wait Times
App
![Page 17: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/17.jpg)
Convenience
![Page 18: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/18.jpg)
Social Branding
We’ll tell you what others won’t
![Page 19: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/19.jpg)
Sharing Across Platforms
![Page 20: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/20.jpg)
Sharing Across Platforms
![Page 21: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/21.jpg)
Sharing Across Platforms
DMC 29-Minute ER Guarantee helps secure low ER wait times
![Page 22: Healthcare Social Media Mobile Capabilities](https://reader033.fdocuments.us/reader033/viewer/2022061117/546770f4af79599b108b512f/html5/thumbnails/22.jpg)
http://www.dmc.org/ERwait
Twitter: @DMC_Heals
Facebook.com/dmcheals
Ken Bearden [email protected]
Dan Fuoco [email protected]
@DanFuoco